Every journalist receives dozens of press releases daily, and newsrooms review hundreds. In such a competitive environment, the question is inevitable: how can media visibility truly be guaranteed?
White label press release distribution allows PR and marketing agencies to deliver news on behalf of their clients using their own brand identity. Instead of creating their own distribution infrastructure or managing journalist relationships, they can use a professional service that handles delivery, monitoring, and reporting.
When brands design their communication strategy, one of the most common questions is press release vs advertising: which is better? Understanding the difference between a press release and advertising is essential for companies that want visibility, credibility, and measurable results. Although both tools aim to reach audiences, the way they function and the value they generate are very different.
Press release targeting determines how effectively your news travels across markets. Choosing between country-specific, regional, or global distribution shapes who sees your story, how journalists respond, and how your brand builds visibility.
Looking for a faster and easier way to distribute press releases worldwide? B2Press is a self-service PR platform that helps you launch global campaigns with guaranteed media coverage. No agencies. No long-term commitments. In this article, you’ll learn what B2Press is, how it works, and how to launch your first PR campaign in just a few minutes.
For more than a decade, B2Press has addressed traditional public relations (PR) processes with an approach suited to the digital age, and as of 2025, it has embodied this approach on a single platform. B2Press has condensed a digital PR model that benefits both brands and the media into a management panel.