PR for Tourism & Travel Companies

Tourism & Travel Press Release Distribution for Travel Brands

B2Press helps tourism boards, travel brands, hotels and hospitality companies distribute destination news, hotel openings, partnerships and campaigns to relevant travel, lifestyle and regional media. Use our press release distribution service for target markets, reach relevant sector publications through our international media access, and manage localization and reporting in one workflow.

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How to Get Press Coverage and Distribute Your Press Release Effectively

Getting press coverage requires more than writing a press release. It depends on targeting the right journalists, using the right outreach strategy, and distributing your announcement effectively.

Localize destination and hospitality stories

Travel content often needs local context, seasonal relevance and clear destination value. B2Press supports press release content and localization so destination, hotel and hospitality announcements are ready for media in each selected market.

Reach travel, hospitality and lifestyle media

Target travel publications, hospitality platforms, lifestyle outlets and regional media by market and category. Select media that fit the destination, audience and type of announcement.

Run travel PR across multiple markets

Choose the countries or regions that match your campaign and compare PR packages and pricing before distribution. This is useful for destination launches, international hotel openings and campaigns that need coordinated visibility in more than one market.

Measure coverage by destination and market

Use media monitoring and coverage reports to review where the announcement is published and how visibility develops across the countries included in the campaign.

Ready to take your destination, hotel or travel campaign to relevant media in your target markets?
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Travel & Tourism PR Media Coverage Example

See a real media coverage report from a travel and aviation campaign distributed through B2Press.
Travel & Tourism PR
Travel & Tourism PR

Travel, tourism and aviation media coverage

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Frequently Asked Questions About Tourism & Travel Press Release Distribution

Answers for tourism boards, travel brands, hotels and hospitality teams planning press release distribution across local and international markets.

How do tourism and travel companies distribute press releases?

Tourism and travel companies use targeted media outreach, PR platforms and distribution services to reach travel, hospitality, lifestyle and regional publications. B2Press combines market selection, localization, distribution and reporting in one online workflow.

Destination launches, hotel openings, new routes, partnerships, tourism campaigns, events, seasonal offers, awards, sustainability initiatives and major service updates can be suitable when the announcement has clear relevance for the target market.

Relevant outlets can include travel publications, hospitality media, lifestyle publications, regional news sites, business media and market-specific tourism platforms. The right mix depends on the story, country and target audience.

Yes. Travel communication is highly sensitive to language, seasonality, local context and cultural expectations. Localized content can make a destination or hospitality announcement more relevant to journalists and audiences in each market.

Yes. B2Press allows travel brands to select multiple markets and coordinate distribution through one workflow, with translation and localization available depending on the package and country.

After distribution, B2Press monitors online publications and provides a media coverage report. This lets you review placements and compare visibility across the markets included in the campaign.

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