What is the B2Press Blog?

It is a knowledge hub curated by B2Press, covering strategic communications, PR, marketing, and media insights.

What topics can I find on the blog?

The blog features guides on press releases, business communication, brand management, PR strategies, and communication tools.

Who is the B2Press Blog for?

It’s designed for businesses, communication professionals, PR teams, and anyone seeking practical insights on media and marketing.

B2Press Blog | PR Insights, News & Communication Trends

01.10.2025

Press Release vs Advertising: Key Differences Explained

When brands design their communication strategy, one of the most common questions is press release vs advertising: which is better? Understanding the difference between a press release and advertising is essential for companies that want visibility, credibility, and measurable results. Although both tools aim to reach audiences, the way they function and the value they generate are very different.Advertising buys exposure. Press releases earn trust. Both have unique roles in modern communication, and when used together, they create maximum impact.

24.09.2025

Press Release Targeting: Country, Regional, and Global Strategies

Press release targeting is one of the most important elements of a successful PR campaign. Deciding whether to focus on a single country, a regional cluster, or a global audience determines how widely your story travels and how effectively it reaches the right journalists. In this guide, we explain the differences between country, regional, and global press release distribution, highlight the role of language and timing, and show how PR platforms like B2Press help simplify the process.

11.09.2025

Getting started with B2Press: A complete beginner's guide

Looking for a faster and easier way to distribute press releases worldwide? B2Press is a self-service PR platform that helps you launch global campaigns with guaranteed media coverage. No agencies. No long-term commitments. In this article, you?ll learn what B2Press is, how it works, and how to launch your first PR campaign in just a few minutes.

04.09.2025

A closer look at B2Press: Discover your PR command center

For more than a decade, B2Press has addressed traditional public relations (PR) processes with an approach suited to the digital age, and as of 2025, it has embodied this approach on a single platform. B2Press has condensed a digital PR model that benefits both brands and the media into a management panel. We summarized what B2Press is and how it works in this article. Today, our focus is the B2Press dashboard?an innovative platform that has virtually become a ?command center? for PR professionals. In this article, we will also summarize the details of the dashboard, the meaning of the different sections, and how they can be used. If you have not yet created an account on the B2Press platform within just 10 seconds, let?s first guide you to the free account creation step. Because in this article, we will examine the fundamental elements that you will encounter after logging into the platform.

02.09.2025

How much will press release distribution cost in 2025?

First introduced by Ivy Lee in 1905, press releases have long been one of the most reliable tools for brands to share news and build credibility. Despite the rise of digital marketing, three out of four journalists still consider them an important source. With shrinking budgets, however, the cost of distribution has become a critical question. In this article, B2Press explores: How much will press release distribution cost in 2025?locally, regionally, and globally?

11.02.2025

How to Write a Compelling Press Release: A Complete Guide

Press releases are a powerful tool for sharing your messages to your target audience, building brand awareness, and driving traffic to your website. However, it is often challenging to capture the attention of press members, as they often receive dozens or even hundreds of press releases daily.

B2Press Blog: Your guide to strategic communications, marketing and media