B2Press distributes press releases to media outlets and journalists worldwide. To ensure effective distribution, all press releases must follow these editorial principles. B2Press reserves the right to refuse distribution if these guidelines are not met.
On General Content:
Headlines:
Provide at least two headline suggestions: one with and one without the brand, product, or entity name (brand name usage varies by country).
Body Content:
- Avoid clickbait or promotional phrases such as “don’t miss this opportunity,” “free of charge,” or “click now.”
- Use clear and fluent language, following proper spelling and grammar.
- Avoid unnecessary jargon or foreign words unless essential.
- Use subheadings to improve readability.
- Cite all data sources and include reference links.
- Ensure information is accurate, current, and verifiable.
Quotes:
- Include at least one quote from the organization’s spokesperson to build credibility and connection with readers.
- Limit to one spokesperson to avoid confusion or distraction.
- For topics in public interest (e.g., health), quotes should come from experts (e.g., doctors) rather than executives.
Keywords & SEO:
- Use a limited number of relevant keywords. Overuse can:
- Make media outlets reluctant to publish.
- Cause email distributions to be flagged as spam.
Newsworthiness:
- Press releases must have a clear focal point and connect to current events, relevant situations, or trending topics.
- Releases without news value or focus are unlikely to gain media coverage or audience interest.
Content Volume:
- Recommended length: 350 to 400 words (varies by country/region).
- B2Press may shorten longer content for distribution.
- Extended versions may require additional payment (fees vary by package and country).
Images:
- Choose images that match the topic and avoid advertising elements.
- Logos may be acceptable in some countries.
- Do not use photoshopped images.
- Only licensed images are permitted.
Contact Information:
- Include the name, corporate phone number, and email address of a brand representative.
- This allows journalists and readers to follow up or request further details.
On Restricted Content:
- Exaggerations or unverifiable claims (e.g., “best,” “leader,” “most important”).
- Insults, hate speech, defamation, or statements inciting violence.
- Legal cases: Only reference closed cases, with proof.
- Copyright infringement: All content must be original.
- Obscene or illegal material, including explicit language.
- Unverified health claims, supplements (especially sexual health), or unauthorized medical advice.
- Money-making schemes, “get rich” messaging, or gambling references.
On Crypto and NFT Content:
- Crypto assets must be listed on CoinMarketCap or have had an ICO.
- NFT projects must be Tracked or Verified Listings on a CoinMarketCap data partner.
- Crypto fraud recovery services are not accepted.
- Comparisons between cryptocurrencies are not allowed.
- Investment advice or recommendations are not permitted.
