PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
Today, with the increasing usage of the internet worldwide, users are overwhelmed with ads and information. Most people have a very low tolerance for anything that sounds even close to a sales pitch. This leads consumers to ignore the ads or use ad blockers. In order to combat this, brands are looking for new, creative ways to connect with their audience, impact them and get successful results. They are trying to eliminate the negative perception of ‘advertising' by turning to other marketing strategies that seem organic. In this new landscape, branded content becomes a great solution and an effective response to an increasingly saturated market.
Branded content is a powerful marketing technique that involves creating content linked to a brand that allows consumers to get to know its products or services, make a connection with the brand and increase brand revenue. Branded content is designed to build and increase awareness for a brand by associating it with content that shares its values. Branded contents don’t necessarily need to be written in a promotional or advertorial way, although it may include product placement. Modern branded marketing strategies are intended primarily to counter market trends, such as the decreasing acceptance of traditional commercials or low-quality advertorials.
Branded content typically leverages multimedia formats like audio, video and infographics. In this way, they enable emotionally resonant experiences than texts and static images. They make the experience entertaining, valuable and memorable for viewers. The key is grabbing the attention of today’s consumers and driving real engagement through content. Branded content can entertain people or teach them something, resulting in better brand engagement returns than standard pre-roll content.
Characteristics of a Branded Content
Branded Content and SEO
SEO (search engine optimization) has changed drastically over the last few years. Instead of publishing a text with a few relevant keywords, writing content that gets any engagement will drive more leads and encourage qualified traffic to a brand's website.
In order to conduct an effective branded content campaign and reach satisfying results, the content and the SEO strategies should be work in synergy. A branded content that includes strategic and targets keywords for a brand can significantly boost a brand's search engine rankings and visibility. As SEO is all about improving user experience, writing and publishing powerful SEO-friendly branded content will multiply its reach and effect. Moreover, regularly publishing branded content enables brands to create a keyword cloud and focus on their target keywords for better search engine rankings. Including primarily used and target keywords in content published on third parties highly increases the PR rank of a website in search engine algorithms.
On the other hand, it is possible to use link building in branded content and use this as a marketing strategy. Although it depends on a media channel's policy, it is very effective to add backlinks (dofollow or nofollow) inside a branded content to boost its overall success. Links inside a content attract and convert strangers, generate qualified leads.
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B2Press helped us to gain international media coverage, and the results exceeded our expectations. B2Press demonstrated excellent coordination, ensuring timely delivery of all inputs. Their commitment to excellence made the process seamless, and we truly appreciate their dedication and the success of our partnership.
B2Press provided us with media analysis and offered us the opportunity to identify our shortcomings and improve them. In my opinion, it is difficult to find another PR service that provides this type of service. Additionally, they worked with us on our projects, provided us with consultation, and supported us.
B2Press was the ideal next-generation communications partner for us. Their “Pay as you go” model has made our marketing efforts more compact, particularly in PR. The most important difference that distinguishes B2Press from its competitors is that they have a much better understanding of modern marketing and have built a new system.
Working with B2Press has delivered the results we sought – outstanding media coverage and enhanced brand awareness. Communication is always efficient and timely, and the B2Press team is highly proactive, consistently adding value to all the services they provide, making the entire process smooth and effective.
We have been working with B2Press since early 2021. Within this time, B2Press has proven itself as a reliable business partner, both in terms of PR support and increasing our brand’s visibility. We are extremely pleased with its efficiency, and the results it has achieved. They are highly capable and effective PR service provider.
B2Press fills an important gap in the issues that technology companies and startups in Turkey typically have trouble prioritizing. I recommend acquainting yourself with B2Press, which really stands out thanks to the advantages afforded by its unique working model, its end-to-end service, and its global reach.
I was looking for a PR agency to increase our brand awareness and online visibility, and B2Press more than delivered. B2Press quickly responded our request, and their expertise in creative content writing made our PR works newsworthy. Moreover, their detailed media coverage reports are what make B2Press ahead of other traditional PR agencies.
B2Press provides a truly invaluable service. Its team is fully dedicated and attentive to providing the best possible experience every time we have worked together. B2Press has consistently proven to be a trusted and cherished partner in helping us achieve our organization’s goals with great success.
B2Press has successfully ensured the widespread distribution and visibility of our media contents among our target audiences. Thanks to their excellent customer service, the entire process is simple but effective, with great communication both during and after distribution. We highly recommend the team at B2Press.
B2Press team is extremely helpful with our PR distribution services in the MENA region. We started working with them since the launch of Middle East & North Africa Stevie Awards program in 2019. We are very happy with the services they provide and attention to details to guarantee a successful distribution.
