A closer look at B2Press: Discover your PR command center

For more than a decade, B2Press has addressed traditional public relations (PR) processes with an approach suited to the digital age, and as of 2025, it has embodied this approach on a single platform. B2Press has condensed a digital PR model that benefits both brands and the media into a management panel. We summarized what B2Press is and how it works in this article. Today, our focus is the B2Press dashboard—an innovative platform that has virtually become a “command center” for PR professionals. In this article, we will also summarize the details of the dashboard, the meaning of the different sections, and how they can be used. If you have not yet created an account on the B2Press platform within just 10 seconds, let’s first guide you to the free account creation step. Because in this article, we will examine the fundamental elements that you will encounter after logging into the platform.

General information about the B2Press interface

B2Press designed its PR software, which streamlines the press release distribution process into 4 steps, according to current digital product development practices. That is why you can easily find what you need in the B2Press interface. Its simple elements and well-designed user experience flows make it easy to perform all tasks—from press release distribution to payment and reporting. A straightforward menu simplifies navigation within the B2Press management panel. B2Press also shares product innovations with all users without delay through regular announcements that can be followed from the homepage.

B2Press dashboard homepage: Everything at your fingertips!

When you create an account on B2Press in 10 seconds and log in to the management panel, the B2Press management panel homepage greets you. The homepage consists of three main sections:

• At a glance: In this section, you can see at a glance the number of your press releases that you have not yet sent, those currently in the distribution process, and those for which the distribution process has been completed. You can also track pending payments from this section. On the other hand, if you select a specific time range using the date filter tool, you can review the total number of releases you completed during that period and the total impression statistics obtained from the distributed press releases in that range. If all items in this section are 0 (zero), don’t worry. But go ahead and make your first press release submission now!
• Announcements: Right next to the “At a glance” section, there is an area where you can follow announcements from B2Press. You can keep up with product updates shared by the B2Press team, new countries and regions added to the media network, and all other important updates here, simultaneously with all B2Press users.
• Manage press releases: In the lower part of the page, you will find a list of the most recent press releases you have distributed with B2Press. You can see the distribution date, headline, and distribution status of these releases in this list. Under the “messages” column, you can also track the number of unread messages in your correspondence with the B2Press team for the relevant press release.

The status of press releases on B2Press

B2Press is designed to allow you to run all processes simultaneously for multiple press release distributions. While the distribution of one press release is ongoing, another may still be in the review stage. These conditions are expressed with different status messages. Let’s take a closer look at those messages:

• In review: You have selected your package, defined your press release distribution region or countries, and submitted your press release. The “in review” status appears at this stage. This means that B2Press editors are reviewing your press release to determine whether it is suitable for distribution.
• Payment pending: At this stage, your press release distribution request has reached the B2Press operations team and its suitability has been confirmed. Payment is expected so that your press release distribution process can continue.
• In progress: This stage defines the step after payment and before the final approval. After completing their review, B2Press editors await your approval for the final version of the release. For a press release with the “In progress” status, you can approve distribution with the “Confirm” button.
• Scheduled: After the payment and approval steps are completed, your press release distribution is scheduled. This status indicates that the planning is complete and that your press release will be distributed on the date you specified.
• Cancelled: Sometimes plans change, and press release distribution may be cancelled. B2Press also helps you create a corporate communications and PR campaign archive, and therefore your cancelled distributions are also archived.
• Rejected: If the release you uploaded to the platform is rejected after the first review, you will see this message. In some cases, the document you provided as a press release may not meet the criteria of your target markets. Information on how you can meet these criteria will be provided to you by the B2Press team.
• Distributed: This stage indicates that the press release distribution process has been completed. Your press release has been emailed to journalists in the country or region you selected. Congratulations!
• Completed: B2Press not only offers press release distribution services in 75 countries and 24 languages, it also reports the success of these press release distribution campaigns. This status message indicates that the reporting process has also been completed. You can download and review your report immediately.

Simple menu, easy navigation: What’s in the B2Press menu?

From the B2Press management panel, you can also access a menu designed to simplify navigation. The headings in this menu and their functions can be summarized as follows:

• Dashboard: The page that greets you when you log in to the B2Press management panel.
• Submit press release: You can easily start your new PR campaign using this menu item. When you click it, you are directed to the country/region selection step.
• Manage press releases: This menu item allows you to access the expanded list that includes all campaigns—the broader version of the list you see on the homepage. In other words, “manage press releases” is a list page. From this page, you can see your press release distribution statuses and view the correspondence specific to a press release.
• Support: The Support menu item takes you to the support page where you can reach the B2Press team with your questions.
• FAQ: If you are interested in self-service solutions or are looking for answers to frequently asked questions about how the B2Press platform works, you can use this menu item.
• Notifications: By using this menu item, you can go to the page where you can view and manage all the notifications you receive from B2Press.

Account menu: How can I update my account and user info on B2Press?

When you click the name at the very bottom of the B2Press main menu, a small menu appears. In this menu you can find the following items:

• Profile: You can use this menu item to access the section where you manage your account information.
• Policies: You can access legal documents such as the User Agreement, Privacy Policy, Cookie Policy, GDPR Compliance Commitment, Security Policy, Legal Notice, and Copyright Policy via this menu.
• Contact us: You can use it to get in touch with B2Press.
• Log out: You can use this to log out of your account.

When you click the “Profile” menu item to update your account information, you will see a page with the following items:

• User profile: In this section, you can update personal settings such as first and last name, email, country, phone, and preferred language, and upload your profile photo.
• Security: You can use this section to reset and reassign your password.
• Billing profile: You can manage your billing information from this section. You can enter your billing address by filling out details such as company name, tax number, address, city, and country. If you do not have a company, you can check the “I don’t have a company” box and enter only address information.

Manage your press releases

You have discovered the basic information about B2Press’s management platform, which shortens PR processes, turns them into a flow, and makes them as easy as shopping on the internet! Now it’s time to take a closer look at the most advanced and core feature of the panel: Manage press releases!

When you enter this page using the “Manage press releases” item in the main menu, you are presented with a screen where you can see all the press release distribution requests you have created on B2Press. On this screen:

• You can view all your requests with information such as headline, country/region preference, package selection, date, and status.
• You can perform easy searches with the help of the search bar.
• You can filter by options such as country/region/package/date/status using the filter button.
• You can carry out all actions for your press release distribution requests that are pending payment, editing, or approval from this page.
• You can also download the reports of your press releases whose sending process has been completed and whose reports have been prepared from this page.

Explore the detailed request page

When you click any list item on the “Manage press releases” page, you are directed to a detailed page for that distribution request. You can carry out all actions related to the relevant request on these detail pages. What you can do on the request detail pages is listed as follows:

• You can start a chat: Whatever stage your sending process is at, you can start a live chat with the B2Press support team by clicking the chat bubble icon on a request detail page.
• You can edit your content: While still in the “in review” stage, you can update the brief or the press release you sent to B2Press.
• You can make a payment: For your press release distribution request at the “pending payment” stage, you can easily make a payment by using the “Pay” button on the detail page.
• You can grant content approval: The B2Press team edits your press release for distribution in your target market and sends it to you for final approval. You can approve or reject both your original release and the translated press releases on the detail page.
• You can cancel your request: You can cancel all your press release distribution requests until they reach the “Scheduled” status.
• You can view your report: After press release distribution is completed and the report is prepared, you can download your media coverage report by clicking the icon on the detail page.

Key metrics: How to read B2Press reports

You created your press release distribution request in four steps, easily made payment in the way you preferred; the content was approved, the sending was done, and you saw that wonderful message in the B2Press management panel: Completed!

So how can you measure the impact your press release created in the target market from the B2Press report? Which key metrics are offered in B2Press reports and what do they mean? Let’s examine together:

• Introduction: B2Press’s media coverage reports start with the press release headline, package information, distribution date, target country, and distribution language information.
• General summary: This section of the report contains the most critical information so that you can grasp the impact of the distribution at a glance. You immediately discover the name of the media outlet that delivered your press release to the most people, the total number of pickups, the potential reading statistics, and the ad equivalency calculated with a special formula.
• Online summary: From this section, you can transparently learn the methods by which your press release distribution was carried out and how many journalists it was delivered to.
• Highlights: In the following section, you can see the media pickups your press release received, site by site, together with links.
• Online pickups: And finally, you are presented with a long list. In this way, you can discover all the media outlets where your press release received online media coverage in a single list.

You’re ready: Distribute your first press release now!

You have learned what you need to know about B2Press’s powerful management panel, which automates and simplifies global press release distribution by building a bridge between businesses and the media. You are now ready to distribute your first press release or to use B2Press with all its nuances!

If you don’t yet have an account, create one for free in just 10 seconds and plan your first press release distribution.

If you already have an account, log in and explore the subtleties of the management panel right away!
B2Press makes it possible to reach more than 300,000 journalists directly via more than 30 global news agencies in 75 countries and 24 languages, so that your brand’s story reaches more people.

In our view, don’t waste any more time—start using B2Press right away!