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B2Press Blog: Your guide to strategic communications, marketing and media

Curated by B2Press, our blog serves as a comprehensive knowledge hub exploring the intersection of strategic communications, public relations, marketing, and the media industry in today’s digital landscape.

What are the 4 steps of strategic brand management?

What are the 4 steps of strategic brand management?

Brand management features as one of the constant concepts under the umbrella of brand, whose definition, boundaries and methods have been frequently questioned over the years with the new norms brought about by the digital age and the habits shifting to the online environment. Truly, why managers regard brand management still as a critical business process in a world focused on performance and data and develop strategies in this regard? Let's embark on a voyage with us, Online PR Service B2Press, around the basic concepts of strategic brand management and branding with reference to academic references.

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80 samples of press releases on 40 topics

80 samples of press releases on 40 topics

Discover a wide range of press release examples across 40 different topics, offering you 80 options to explore. This extensive collection allows you to pinpoint the perfect press release topic that aligns with your specific needs and objectives.

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Four Types of Business Communication

Four Types of Business Communication

Did you know that employees who feel included in more detailed communication are nearly five times more likely to report increased productivity or that poor business communication costs more than $12 thousand per employee for a typical US company per year? This cost will surely increase as we continue to make our way in the internet and knowledge era and those with the best business communication practices both within (internal) and outside (external) their organizations will hold the key to a more productive and permanent future. 

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How to write a news article?

How to write a news article?

A news article or a news story is a short and effective content written in accordance with the 5W1H questions that convey current developments and the basics of a current event. News articles containing important information are used to inform the target audience. How to write a news article? What should be considered to write a qualified and effective news story? We have tried to answer all these questions in our blog post.

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