First introduced by Ivy Lee in 1905, press releases have long been one of the most reliable tools for brands to share news and build credibility.
Press releases are a powerful tool for sharing your messages to your target audience, building brand awareness, and driving traffic to your website. However, it is often challenging to capture the attention of press members, as they often receive dozens or even hundreds of press releases daily.
Press releases are a powerful tool for sharing important news from a business or organization with the media and the public in general.
Public Relations (PR) refers to the strategic and coordinated communication efforts that organizations use to build trust, shape perception, and strengthen relationships with their audiences.
Public relations is more than media coverage. It is a strategic communication function that builds trust, shapes reputation, and manages relationships between organizations and their audiences. As companies grow, their visibility increases, and so does the need for consistent, transparent communication. This is where PR teams come in.
Understanding the benefits of PR, how it influences visibility, credibility, reputation, and long-term growth, helps businesses use communication more strategically. Knowing what PR actually delivers can also guide teams in choosing the right tools, channels, and timing for their announcements.