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SUBMIT PRESS RELEASE

Evolution of PR measurement: From prediction to transparency

Since PR emerged as a professional discipline, measuring its impact has remained one of the biggest challenges. Without measurable results, PR efforts risk being seen as wasted resources. Early PR measurement relied on simple formulas and advertising value equivalents, but these reports often confused brands. Inflated numbers and meaningless metrics led to skepticism.

Today, PR strategies are built on clear, analytical foundations. Expert measurement reports provide transparent insights by analyzing your brand’s media presence alongside competitors, enabling data-driven decision making.

Evolution of PR measurement: From prediction to transparency

What to expect from a media analysis report

A media analysis report offers in-depth insights into your brand’s media performance and competitive environment. It shows the exact reach and coverage of your press releases, news, and interviews, while highlighting which publications feature your brand most often. The report uncovers your competitors’ PR strategies, including their campaign methods, spokesperson activities, press release frequency, and the qualitative and quantitative impact of their media presence.

A media analysis report reveals which media channels your competitors utilize and any special partnerships with publications. Most importantly, it measures your share of voice within the industry, helping you understand the percentage of total industry coverage that your brand holds.

What to expect from a media analysis report

What does Media Analysis Report offer?

Gain comprehensive insights into your brand’s media presence and competitor activities across global media outlets.

Brand & Competitor Analysis

Brand & Competitor Analysis

Analyzes your brand's news and your competitors on the online media; weekly, monthly and annually.

Professional Monitoring

Professional Monitoring

Provides access to realistic figures with internationally accepted measurement standards.

Proactive Media Intelligence

Proactive Media Intelligence

Easier to take a proactive attitude towards the news that may be encountered in the future and take precautions.

Brand Perception Impact

Brand Perception Impact

Determines to what extent the published news affects your brand perception and image.

No more guessing your competitors’ PR moves. Gain clear, actionable insights with B2Press’s professional media analysis.

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