Promote product launches, funding news, and innovations in 75+ countries by reaching top tech journalists and global publications.
Drive international attention to destinations, campaigns, and services by distributing news to relevant travel and lifestyle media worldwide.
Increase visibility of new products, campaigns, and brand stories by connecting with influential retail and consumer-focused media outlets.
Strengthen your crypto brand’s credibility through targeted PR in tech, finance, and blockchain media across global markets.
Expand your agency’s services with global PR distribution in 75+ countries, featuring guaranteed coverage, localized press releases, and white-label reporting for your clients.
White Label Press Release Distribution for PR Agencies
White label press release distribution allows PR and marketing agencies to deliver news on behalf of their clients using their own brand identity. Instead of creating their own distribution infrastructure or managing journalist relationships, they can use a professional service that handles delivery, monitoring, and reporting.
The model helps agencies expand into new markets and offer measurable visibility without taking on operational costs. It combines reach, transparency, and flexibility in a single structure, making it easier to manage communication for clients in different regions.
What Is White Label PR Distribution
White label PR distribution is a system where a third-party provider manages the distribution of a press release while the agency presents the service as its own. The agency prepares the content, chooses the markets, and receives a detailed report once the release is delivered and coverage is tracked.
In this model, agencies don’t contact journalists or media outlets directly. The distribution provider takes care of that process. The agency manages everything through its account, and when the campaign is completed, it receives reports branded with its own logo or the client’s logo.
A complete white label PR setup usually includes:
Upload and management tools for press releases
Regional or country-based distribution options
Translation and localization support
Media coverage monitoring and analytics
White-labeled reports for client presentation
This setup gives agencies an efficient way to serve clients while maintaining their own brand visibility.
Why Agencies Prefer White Label PR Services
PR agencies and marketing teams often face growing demand for international visibility. Building networks with journalists or maintaining relationships across several markets can take years. White label PR distribution solves this by providing a ready system that delivers global exposure through an established network.
It also helps agencies control the way results are presented. Clients see the agency’s brand on reports, not the provider’s name. This strengthens trust and helps agencies position themselves as full-service communication partners.
The main benefits include:
Reliable media reach across countries
Shorter delivery time for each campaign
Clear and consistent branding in reports
No long-term contracts or subscriptions
Flexible structure suitable for any agency size
Transparent pricing and predictable budgeting
Agencies can focus on client relationships and content quality while delegating technical and operational work to the provider.
The process behind white label PR distribution is simple. The agency creates a free account, uploads the press release, and selects the regions or countries where it should be distributed. The distribution provider delivers it through its network of news agencies and tracks where it appears.
Once the coverage is complete, the agency receives a report showing all publications and links to the articles. These reports can be fully branded, allowing agencies to present them directly to clients as part of their own service.
This model makes it possible to manage multiple campaigns at once without adding internal workload or maintaining separate media contacts.
Corporate communication teams managing media activity across markets
Each of these groups benefits from the same principle: they control the client relationship and presentation, while the distribution partner handles the logistics.
Why This Model Is Growing
The PR industry is shifting toward measurable, data-driven communication. Traditional outreach is being replaced by structured systems that provide analytics and transparent results. Agencies now prefer solutions that combine automation, localization, and reporting in one workflow.
White label PR distribution fits this trend. It lets agencies work globally without building local partnerships or investing in their own platforms. It also makes reporting easier and more accurate, as all data comes from a verified distribution source.
As brands demand visibility in multiple languages and markets, agencies that use white label systems can scale faster and offer a consistent quality of service.
Choosing a Press Release Distribution Partner
When evaluating a provider, agencies should consider coverage, report quality, and transparency. A good partner will have reliable media connections, multilingual support, and clear processes for tracking and verifying coverage.
Reporting standards are especially important. White label services should allow agencies to customize reports with their own branding and deliver them to clients without revealing the provider’s name. This keeps the relationship simple and maintains agency credibility.
B2Press as an Example of a White Label PR Partner
B2Press offers global press release distribution that agencies can use through a white label model. It manages the process from delivery to reporting and operates in 75 countries with over 30 international news agencies.
Agencies can create campaigns through B2Press, select target regions, and receive branded media reports that show verified coverage results. The pay-as-you-go structure keeps costs transparent and gives agencies the freedom to scale their operations at their own pace.
B2Press handles all contact with media outlets and provides translation, localization, and detailed analytics. The agency remains the visible brand, presenting results directly to its clients.
The Future of White Label PR Distribution
The demand for managed PR solutions will continue to rise as communication becomes more global and data-driven. Agencies will rely more on white label distribution systems to combine creative work with measurable performance.
Advances in media monitoring, AI-based translation, and automation will make the process even faster and more accurate. White label partnerships allow agencies to stay focused on content and strategy while delivering results that meet the growing expectations of clients.
Grow Your Agency with White Label PR Distribution
White label press release distribution gives agencies a simple way to expand their communication services worldwide. It offers global media reach, branded reporting, and measurable results without additional infrastructure.
B2Press supports agencies through this model, providing the tools and international partnerships needed for successful distribution. Create a free account today and start offering press release distribution under your own brand.
