Online PR Insights, Guides and Best Practices

Explore expert insights, practical guides, and industry updates on press release distribution, media coverage, and global PR. Learn how to distribute news effectively, choose the right channels, and maximize earned media visibility across markets.

SaaS PR Strategy: How Software Companies Build Market Visibility

SaaS PR Strategy: How Software Companies Build Market Visibility

Software companies rarely lack things to announce. New features, integrations, funding rounds, customer wins, market launches and product improvements happen continuously.

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Online Newsroom: What It Is and Why Companies Need One

Online Newsroom: What It Is and Why Companies Need One

A company announcement can generate attention for a few days, but journalists may need information about the business long after the original story has been published.

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Proactive PR vs Reactive PR: Which Approach Fits Your Brand?

Proactive PR vs Reactive PR: Which Approach Fits Your Brand?

Some PR opportunities are created months in advance. Others arrive unexpectedly through a journalist request, a market change, new regulation or an emerging reputation issue.

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What is a Press Kit?

What is a Press Kit?

A press kit is a collection of verified information and downloadable assets prepared for journalists, editors, and other media professionals.

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Press Release Mistakes That Ruin Your Media Chances

Press Release Mistakes That Ruin Your Media Chances

Most press releases lose media opportunities for one of five reasons: the announcement is not genuinely newsworthy, it does not fit the audience, its claims are difficult to verify, it creates extra work for the newsroom, or it reaches the media at the wrong moment.

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Corporate Communication Plan: A Guide for External Announcements

Corporate Communication Plan: A Guide for External Announcements

Companies build stronger external communication by creating a structured corporate communication plan that defines what they want to communicate, who they need to reach, and which channels they should use.

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