B2Press Blog: Your guide to strategic communications, marketing and media

Curated by B2Press, our blog serves as a comprehensive knowledge hub exploring the intersection of strategic communications, public relations, marketing, and the media industry in today’s digital landscape.

What is Customer Segmentation and Why You Need It?
25.12.2023

What is Customer Segmentation and Why You Need It?

Customer segmentation is the process of dividing your customers into groups based on their character

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A vital strategy to grow your business: inbound marketing
30.11.2023

A vital strategy to grow your business: inbound marketing

Inbound marketing, which is one of the top strategies that brands apply to grow their business today

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What is Ansoff's Matrix used for?
16.11.2023

What is Ansoff's Matrix used for?

Ansoff's Matrix: Navigating growth with smart marketing strategiesIn the fast-paced world of busines

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How to use BCG Matrix for a company: A practical guide
09.10.2023

How to use BCG Matrix for a company: A practical guide

The BCG matrix, also known as the Boston matrix or the growth share matrix, is a strategic planning

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The 4 Ps of Marketing (Marketing Mix)
25.09.2023

The 4 Ps of Marketing (Marketing Mix)

In the fast-changing world of business, successful marketing is like creating a beautiful tune that

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How to succeed with B2B content marketing?
23.08.2023

How to succeed with B2B content marketing?

No matter whether you manufacture the industrial cooling devices used in chain markets or sell subsc

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