Press Release Distribution Insights, Guides and Best Practices

Explore expert insights, practical guides and industry updates on press release distribution, media coverage and global PR. Learn how to distribute news effectively, choose the right channels and maximize earned media visibility across markets.

What Is Customer Segmentation and Why Your Business Needs It

What Is Customer Segmentation and Why Your Business Needs It

As digital transformation reshapes how people interact with brands, segmentation has become essential. Customers today expect tailored experiences and they quickly switch to competitors when those expectations are not met.

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How to use BCG Matrix for a company: A practical guide

How to use BCG Matrix for a company: A practical guide

The BCG matrix, also known as the Boston matrix or the growth share matrix, is a strategic planning tool that helps companies analyze their product portfolio and allocate resources accordingly.

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What are the 4 steps of strategic brand management?

What are the 4 steps of strategic brand management?

Brand management has become one of the most strategic disciplines in the modern business world. Even though digital habits, consumer expectations and communication channels continue to change rapidly, companies still rely on strong brand strategies to stay competitive.

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80 samples of press releases on 40 topics

80 samples of press releases on 40 topics

Discover a wide range of press release examples across 40 different topics, offering you 80 options to explore. This extensive collection allows you to pinpoint the perfect press release topic that aligns with your specific needs and objectives.

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Four Types of Business Communication

Four Types of Business Communication

Did you know that employees who feel included in more detailed communication are nearly five times more likely to report increased productivity or that poor business communication costs more than $12 thousand per employee for a typical US company per year?

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