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SUBMIT PRESS RELEASE

B2Press Blog: Your guide to strategic communications, marketing and media

Curated by B2Press, our blog serves as a comprehensive knowledge hub exploring the intersection of strategic communications, public relations, marketing, and the media industry in today’s digital landscape.

Press Release vs Advertising: Key Differences Explained
01.10.2025

Press Release vs Advertising: Key Differences Explained

When brands design their communication strategy, one of the most common questions is press release vs advertising: which is better? Understanding the difference between a press release and advertising is essential for companies that want visibility, credibility, and measurable results. Although both tools aim to reach audiences, the way they function and the value they generate are very different.Advertising buys exposure. Press releases earn trust. Both have unique roles in modern communication, and when used together, they create maximum impact.What Is Advertising?Advertising is a paid communication method in which companies purchase space or time to promote their messages. The advertiser controls every aspect of the content, from visuals and copy to targeting and timing.It appears in multiple formats: television and radio spots, online banners, social media ads, search engine campaigns, print placements, and outdoor displays like billboards.The strength of advertising lies in control and speed. Campaigns can be launched quickly, scaled with budget, and optimized in real time. Digital platforms also allow advertisers to target very specific demographics and behaviors.Still, advertising has its limitations. It is expensive to sustain, and visibility disappears once the budget ends. Audiences are aware that ads are paid, which often makes them more skeptical. In a competitive digital environment, many people ignore or block ads, leading to diminishing returns over time.What Is a Press Release?A press release is an official announcement shared with journalists and media outlets. Unlike advertising, press releases are not purchased placements. Instead, their effectiveness depends on editorial judgment. If a story is considered relevant and newsworthy, it earns media coverage.Press releases are commonly used to announce new products, corporate partnerships, funding rounds, leadership changes, awards, or events. They are also essential for crisis communication, where clarity and transparency help protect reputation.The biggest advantage of a press release is credibility. News covered by independent media outlets is trusted more than paid promotion. Coverage can also stay online for months or years, ensuring long-term visibility and reinforcing a brand’s digital footprint.Press releases do require certain conditions to be successful. Journalists prioritize stories that carry real value, which means the announcement must be timely, clear, and relevant. Editors may adapt or shorten the release, but this editorial process also adds legitimacy. With a well-written story and the right distribution, a press release can often deliver far greater impact than an ad campaign of the same cost.Press Release vs Advertising: Key DifferencesThe main contrasts between press releases and advertising can be summarized across several dimensions:CostAdvertising requires a continuous budget for impressions, clicks, or placements.Press releases are usually a one-time investment, with earned coverage extending the value over time.CredibilityAdvertising is recognized as paid promotion.Press releases gain trust through editorial filtering and independent media coverage.Message ControlAdvertisers control every element of an ad.Press releases may be adapted by journalists, but this adds credibility and validation.ReachAdvertising delivers guaranteed exposure within a defined audience.Press releases can spread organically across multiple outlets, sometimes reaching audiences far beyond initial expectations.LifespanAdvertising ends with the campaign.Press releases remain online, indexed by search engines, and often cited later.Advantages of AdvertisingAdvertising is powerful when speed and guaranteed reach are priorities. Some of its key strengths include:Full control over visuals, message, and timingAbility to launch campaigns quickly and scale them with budgetPrecise targeting of demographics, interests, and locationsImmediate results that can be measured in clicks, conversions, or salesAdvantages of Press ReleasesPress releases create value differently, focusing on trust and long-term impact. Their main strengths include:Credibility from being published by independent mediaLong-term visibility through online archives and search enginesCost-efficiency compared to sustained advertising campaignsStrong influence on brand authority and reputationPractical Considerations for Press ReleasesWhile press releases are highly effective, they require preparation and strategy. Brands should be aware of the following points:The story must be genuinely newsworthy to attract coverage.Journalists may edit or reframe content, but this editorial review enhances credibility.Professional writing, strong headlines, and supporting data significantly improve pickup rates.These are not disadvantages but conditions for success. When managed well, especially with professional distribution support, press releases deliver lasting value.When to Use AdvertisingAdvertising is the right choice when:Promoting seasonal sales or time-limited discountsEntering a new market and needing guaranteed visibilityDriving direct website traffic, sign-ups, or purchasesRetargeting existing customers with personalized offersIt works best when the goal is immediate response and measurable short-term performance.When to Use Press ReleasesPress releases are most effective when:Announcing major corporate news such as partnerships, funding, or acquisitionsLaunching a product or service where credibility is keySharing industry insights, research, or survey resultsManaging communication during a crisisBuilding long-term trust and authority in the marketThey are especially useful when perception, transparency, and reputation are more important than quick conversions.Measuring SuccessAdvertising and press releases are measured differently.Advertising metrics include: impressions, reach, click-through rates, cost per click, and conversions. These focus on short-term visibility and direct performance.Press release metrics include: the number and quality of media pickups, sentiment analysis, referral traffic from articles, and growth in branded search volume. These reflect long-term reputation and influence.Together, they provide a complete view of both immediate results and lasting impact.Common MisconceptionsSome companies believe press releases and advertising are interchangeable, but they are not. Advertising buys reach, while press releases build trust.Another misconception is that advertising makes press releases unnecessary. In reality, the two complement each other. Advertising delivers speed, while press releases secure credibility.It is also important to note that not every press release will be published. Success depends on news value and proper execution. Distribution platforms like B2Press increase the chances of coverage by ensuring professional formatting and global reach.Using Press Releases and Advertising TogetherThe most effective communication strategies combine both tools. A press release provides authenticity by securing earned media, while advertising ensures that the story is amplified and reaches the right audience.Consider a product launch. A company might issue a press release to announce the launch, gaining coverage in industry outlets. At the same time, it runs advertising campaigns on search engines and social media to drive targeted traffic. Media headlines generated from the press release can then be reused in advertising creatives as social proof.This integration creates a balance of trust and reach that neither tool can achieve alone.The Role of B2PressTraditional press release distribution often involved agencies, lengthy contracts, and manual outreach. Today, B2Press offers a modern solution with global distribution on a pay-as-you-go basis.With B2Press, companies can submit a release once and reach journalists in over 75 countries. There are no subscriptions or retainers — you only pay when you distribute. Detailed reporting shows where stories appeared and how they performed, making results transparent and measurable.Ready to share your news? Submit your press release with B2Press.ConclusionThe debate over press release vs advertising is not about choosing one over the other, but about knowing how each works and when to use them. Advertising provides speed, scale, and predictable results, but stops delivering when the budget ends. Press releases provide credibility, long-term visibility, and reputation benefits that advertising alone cannot achieve.The smartest brands use both strategically. They rely on advertising for immediate conversions and press releases for lasting authority. Together, they create a complete communication strategy that balances short-term results with long-term trust.If your company has a story worth telling, a press release remains one of the most effective tools to ensure it is heard, trusted, and remembered. And with B2Press, global distribution is simple, efficient, and cost-effective.Start today: Submit your press release with B2Press.

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Press Release Targeting: Country, Region, and Global Strategies
24.09.2025

Press Release Targeting: Country, Region, and Global Strategies

Press release targeting is one of the most important elements of a successful PR campaign. Deciding whether to focus on a single country, a regional cluster, or a global audience determines how widely your story travels and how effectively it reaches the right journalists. In this guide, we explain the differences between country, regional, and global press release distribution, highlight the role of language and timing, and show how PR platforms like B2Press help simplify the process.What is a press release targetingPress release targeting is the process of choosing where and how your news will be distributed. Instead of sending the same release everywhere, targeting helps you focus on the audiences and markets that matter most.Benefits of effective targeting:Stronger pickup rates in relevant outletsHigher credibility through local-language coverageCost efficiency by avoiding irrelevant marketsBetter alignment with business objectivesCountry press release distributionCountry targeting is the right choice when you want to build a reputation in one specific market. It is often used by brands entering new territories or announcing market-specific developments.Examples:A fintech startup from Spain preparing for expansion into Germany distributes its press release in German and English to build trust before entering the market.An EV manufacturer entering the UAE targets leading automotive and business outlets in Dubai to create awareness before launch.Advantages of country targeting:Precise audience fitEasier localizationHigher relevance for local journalistsChallenges of country targeting:Limited visibility outside the chosen countryNeed for professional translation and adaptationRegional press release distributionRegional distribution is best for companies aiming to reach several countries in one coordinated campaign. It works well when the message is relevant across neighboring markets.Examples:An energy company investing in Africa builds visibility by distributing to leading outlets across the continent.A Korean gaming studio entering MENA secures coverage in Saudi Arabia, the UAE, and Qatar with one release in English and Arabic.Advantages of regional targeting:Efficient access to multiple marketsScalable awareness across regionsChallenges of regional targeting:Risk of generic messaging if not localizedDifferent countries may require additional adaptationGlobal press release distributionGlobal targeting is the right choice when your announcement has international relevance. It is used for product launches, research milestones, or industry-shaping developments.Examples:A biotech company announces breakthrough clinical trial results that attract global scientific and investor attention.The crypto platform Paribu Custody launched globally with B2Press distribution, reaching financial and technology media worldwide.Advantages of global targeting:Maximum reach and exposureNetwork effects across industries and geographiesChallenges of global targeting:Requires extensive translation and coordinationRisk of message dilution without market-specific contextLanguage and localization in PR targetingLanguage is one of the most decisive elements of targeting. Journalists prefer press releases written in their own language, adhering to local media standards.Best practices for local press releaseCombine English with the local language in each target marketAdapt quotes, titles, and boilerplates to fit cultural and industry normsUse professional translation services instead of automated toolsLocalized press releases consistently achieve more coverage and stronger engagement than English-only campaigns.Timing and scheduling in press release targetingWhen a release goes out is as important as where it goes. Poor timing can reduce visibility, even for strong stories.Tips for better scheduling:Avoid national holidays and major local events unless directly relevantConsider time zones and newsroom working hours in each target marketUse embargoes for sensitive or complex announcements to give journalists time to prepare coverageB2Press offers complete scheduling flexibility, including embargo handling, which makes it easier to align releases with newsroom habits.Measuring the success of PR targetingTo evaluate targeting strategies, track performance across key metrics:Quality of media coverage, including tier-1 vs. tier-2 outletsGeographic accuracy of pickup in intended marketsReferral traffic and engagement from published articlesIncreases in branded and non-branded search queries in targeted countriesAnalyzing these results helps refine future PR campaigns and adjust targeting for higher efficiency.How platforms support press release targetingManaging country lists, translations, and journalist contacts manually can be time-consuming. Modern press release distribution platforms simplify this by offering:Country, regional, and global targeting optionsProfessional translation and localization servicesDirect access to journalist networks and news agenciesScheduling and embargo managementMedia monitoring and reporting toolsB2Press is one example, providing distribution in 75 countries and 24 languages with guaranteed media coverage.ConclusionPress release targeting is what transforms a simple announcement into a strategic PR campaign. Choosing between country, regional, and global strategies, localizing content into the right languages, and scheduling distribution carefully can make the difference between being noticed or ignored.At B2Press, we provide the infrastructure to put these strategies into practice. With distribution in 75 countries and 24 languages, guaranteed media coverage, professional localization, and flexible targeting options, B2Press helps brands reach the right journalists at the right time in every market.Get started now with B2Press press release distribution platform, and reach the right journalists in every market.

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Getting started with B2Press: A complete beginner's guide
11.09.2025

Getting started with B2Press: A complete beginner's guide

Looking for a faster and easier way to distribute press releases worldwide? B2Press is a self-service PR platform that helps you launch global campaigns with guaranteed media coverage. No agencies. No long-term commitments. In this article, you’ll learn what B2Press is, how it works, and how to launch your first PR campaign in just a few minutes.With a business model and value proposition embedded in its brand name, B2Press is positioned as the face of organizations opening up to the media. With the platform it has developed, B2Press is revolutionizing the PR industry and bringing together the solutions PR and marketing professionals have been waiting for, expanding the boundaries of PR toward the information age. In this article, we will touch on what B2Press is and then, through B2Press’s value propositions, summarize why the B2Press PR platform is a game-changer in the PR industry. For those who are new to press release distribution with B2Press, we will answer fundamental questions such as “How to get started with B2Press?”, “How to create an account at B2Press?”, and “How to start a PR distribution campaign on B2Press?”. If you’re ready, let’s begin!What is B2Press?With more than 10 years of experience in the public relations industry, B2Press is a self-service PR software that connects businesses with the media. Headquartered in Amsterdam, B2Press enables brands to access press release distribution services in 75 countries and 24 languages through its extensive media network. B2Press’s media network consists of more than 30 global news agencies and over 300,000 journalists. By leveraging media relationships it has established with top-tier media outlets in many markets, B2Press promises guaranteed media coverage. B2Press makes its press release distribution services as easy as online shopping in 4 simple steps. This model, which can be summarized as “Select a country or target region, choose your package, make the payment, and complete your press release distribution,” comes to life in B2Press’s intuitive interface. Breaking the molds of the traditional PR industry, B2Press offers online PR services that can easily adapt to today’s fast-paced environment. Why is B2Press a game-changer in the PR industry?For many years, the PR industry operated through contract- and commitment-based relationships established by traditional PR agencies with brands. Brands did not communicate directly with the media; PR agencies were always positioned as intermediaries. In an era that requires brands to adopt “direct strategies” in communication, these intermediaries have become unable to provide the necessary flexibility. During this process, digitalization increased, and many business models turned into services. Starting with advertisements, brands encountered direct-to-consumer applications at all touchpoints. It was observed that this also boosted consumer trust and improved the user experience. The media landscape changed; independent publishers multiplied; publishing platforms increased; yet PR remained the same and traditional.B2Press was founded 10 years ago with this vision. Eliminating intermediaries, bringing brands and the media to the same table, and stepping outside traditional models—these became the foundational building blocks of the model B2Press set out to build. B2Press embarked on a journey to make the media accessible to brands of all sizes and to democratize public relations. Part of this plan was to simplify press release distribution, the main component of PR campaigns. With the service model it developed, B2Press carried out more than 2,000 PR distributions worldwide for over 750 brands in 2024, bringing a brand-new perspective to PR with a customer portfolio extending from corporate companies to startups, from NGOs to individual entrepreneurs.Prioritizing newsworthiness and editorial quality and understanding the media dynamics of each market, B2Press, on the one hand, aligned the burden imposed by the subscription- and commitment-based agency model with the requirements of the on-demand economy through a “pay-as-you-go” model. On the other hand, it succeeded in offering brands the flexibility they deserve and demand in PR distribution processes.B2Press’s growing media network offers the opportunity to reach more than 300,000 journalists directly via over 30 global news agencies. This network is brought together on a single platform with the same flexible model. With its platform that will serve as a command center for brands in PR, B2Press has taken an important step toward realizing its founding vision and is introducing this experience to brands of all sizes from all around the world.How to get started with B2Press?After this short, manifesto-like introduction, let’s move on to the questions that will become a go-to resource for brands and PR professionals who want to embark on the B2Press journey.Start: How to create an account at B2Press?Just like e-commerce sites, B2Press allows everyone to carry out PR distribution without creating an account. However, creating an account is important for building a corporate press release archive and tracking PR distribution results. For this reason, we recommend creating a B2Press account in 10 seconds, without paying any fees. To create an account on B2Press, follow these steps:Go to the B2Press account creation page.In the “Create an account” section, enter your email address, set your password, and click the “Sign in” button.Enter your first name, last name, and optionally your company.Accept the terms and click the Register button.Tip: If you wish, you can also use the Sign in with Google feature.That’s it! Don’t forget to complete the account creation process by clicking the link in the confirmation email sent to your email address. Welcome to the online PR service preferred by thousands of PR professionals!Personalizing B2Press: Manage your profileAfter completing the account creation steps and confirming your account via email, you can log in. When you log in, B2Press’s intuitive interface welcomes you. Before you start exploring, you can follow these steps to personalize your account:Click your name at the very bottom of the left menu.Click the Profile menu item.On the screen that opens, you can select your country, update your phone number, and set your preferred language. You can personalize your account by uploading your profile photo.Through the Billing Profile section, you can also save your company’s legal title, tax number, and address if applicable. This information is used as invoice details for your first press release distribution.Overview: B2Press dashboard componentsNow that you’ve created your account; everything is ready. We can return to describing B2Press’s dashboard. In the menu that opens when you click your name, in addition to your profile settings, you can access the terms of use via the “Policies” menu item and B2Press’s contact information via the “Contact us” item.The functions of the items in the B2Press main menu are listed as follows:Submit Press Release: You can start your journey for press release distribution with this button. When you click this menu item, you are directed to the first of the 4 steps you need to follow to create your first press release distribution request.Manage Press Releases: As you create press release distribution requests and complete your PR campaign setups, you can carry out your press release management processes from this step.Payments & Invoices: You can track your invoices and payment processes from this step.Support: You can reach B2Press’s multilingual, expert support teams via this button and find answers to your questions about B2Press and press release distribution through live chat.FAQ: You can access B2Press’s comprehensive product documentation and frequently asked questions about B2Press from this section.Notifications: You can track every step of your press release distribution processes, as well as details such as payment and reporting information, from the Notifications area.In the B2Press panel, you will see the following areas:Overview: This section is where you can see at a glance all your PR campaigns that you have started the distribution process for on B2Press, those whose distribution process is ongoing, those that have been distributed so far, and those awaiting payment.Announcements: You can follow updates relevant to all B2Press users and new outlets or news agencies added to the media network from the Announcements section.Manage Press Releases: This section is where you can get more comprehensive information about your press release distribution processes. You can view the distribution dates of your releases, your release headlines, what stage your request is at, and your correspondence with B2Press Support teams specific to that release. Each heading here directs you to the detail page of the relevant distribution.B2Press comes with an interface that anyone who has used a common CMS like WordPress or navigated any CRM platform before can easily grasp. In B2Press’s panel, everything is in its place and easily accessible.First campaign: How to start a PR distribution campaign with B2Press?You’ve understood the tools and have a general idea of the basic panel items. Now it’s time to create your first PR campaign. With B2Press, you can distribute a press release anywhere in the world with just 4 simple steps. To create your first distribution request, follow these steps:Click the “Submit press release” item in the menu.On the screen that opens, you can select the country(ies) or region(s) where your press release will be distributed.Tip: When determining your preferences, you can select a target market/markets or a region directly. To determine this, you can use the “Distribution by country” or “Distribution by region” tabs.Distribution by country: You can view countries with their regional breakdowns and select as many countries as you wish from each region.Distribution by region: You can see which countries each region covers and in how many languages distribution can be carried out in that region. You can select more than one region.You can track all your selections from the right panel, which is positioned almost like a transaction summary area.After making your country and region selections, proceed to the second step with the Next button.In the PR Package Selection step, you can transparently see the PR distribution packages offered by B2Press, the scope of the packages, and the package fees.Tip: If you hover the cursor over the package names, you can learn the package details. If you want guaranteed media coverage, it is recommended that you proceed with advanced packages such as Premium or Exclusive.Remember, if you have selected more than one country or region, the countries you selected will be listed with tabs. You need to select a package and language for each target country.Select the package that suits you with the Select button.Make the language selections in the bottom section.After completing your selections, proceed to the third step with the Next button.In the third step, if you already have a press release ready, you can click the “I have a press release” button. If you want your press release to be produced by B2Press’s experienced editors based on the brief you will provide, select the “Create my press release” button.Set the distribution date from the “Distribution date” section.Give your campaign a name with the “PR headline” section.Upload your English press release. If available, you can also upload your releases in other languages to the relevant fields or request a paid translation service from B2Press.Upload the media files you want to be distributed together with your release in jpeg or png formats.Decide on the reporting option. The white-label report is prepared with a logo of your choice. The “B2Press Report” contains B2Press’s brand.Proceed to the next step with the Next button. You’re very close to creating your first campaign!Tip: If you don’t have a press release, when you click the “Create my press release” button, you can upload your brief file on the page that opens or access B2Press’s brief form with the “Fill our brief form” button.In this step, view all your selections and the total amount.If everything is complete, click the Complete request button and create your first request.That’s all! You have created your first PR campaign request. Remember, up to this stage you are not asked for any payment and your credit card information is not requested. Your request appears as “in review”. B2Press’s teams review your request quickly.Closing: Payment and distributionAfter creating your first request, you can see the status of your request from the “Manage press release” option accessible from the main menu. You can access the detail page by clicking the campaign name you set in the request creation steps. During this process, you can enter information about your company via Menu > Profile steps. Because this information is used as invoice information, and to complete your request and be able to make a payment, you need to enter this information.If your invoice information is complete and the status of your request is “preparing”, good news! Your request has been approved and editorial preparations have begun. You will start seeing the “Pending payment” notification in the “Manage press release” step. You can view the total amount you will pay, with the tax breakdowns and any discount rate, and reach the payment step by clicking the “Pay” button.In the payment step, you can select different currencies such as USD, EUR. B2Press also supports many payment networks and payment infrastructures such as American Express, PayPal, Visa, and Mastercard. Just like shopping on the internet, you can easily and securely enter your credit card information and make your payment. If you wish, you can also choose the bank transfer route and complete the payment process by uploading your receipt on the payment screen.As the editorial and operational teams complete the preparations for your press release to be distributed in the market you have selected, they upload the final version of your press release. In the “Manage press release” step, you can track the status of your press releases, read the updated versions, and give approval. Approved PR content is served on the determined date, in the selected market, and in accordance with the selected package.That’s it! You have distributed your first press release with B2Press, and now it’s time for reporting!To get to know features such as reporting, add-ons, and chat closely, keep reading.Basic features: Reporting, add-ons, chat, and moreAt this step, by getting to know the features offered by B2Press more closely, we will learn about innovations that can increase the impact of your campaign and even turn you into a B2Press expert.Reporting: You’re asking, “When do I receive the first results of the distribution?” We understand you very well. B2Press uploads the reports of your distributions carried out in your target market to the platform within 2 business days. On the screen you access by clicking the name of your campaign in the “Manage press release” step, you can review your reports by clicking the report icon.Add-ons: The Add-ons section you encounter in the fourth step includes additional services that can be offered through the relationships B2Press has established with the top-tier media outlets in your target markets. By paying an additional fee, you can select add-ons and obtain more media coverage.Chat: When you want to make a change in the release, when you get to the payment step, or whenever you are confused at any point, the B2Press team is always with you. By clicking the speech bubble icon you see on the campaign detail screen, you can start a live chat with B2Press representatives. You can also see unread messages in the same way and conduct all bilateral communication thanks to the Chat feature.Support ticket: You can open a “Support ticket” to be answered later.Email notifications: So that you don’t miss any step, B2Press automates all processes. At every step—for example, when the status of a PR campaign request changes, when there is a content change, when a new message arrives from chat, and during the final approval waiting period—you are notified by email. If payment is awaited or your invoice has been generated, you can also receive an email notification. In addition, a resolved support request reaches you again as an email notification. More importantly, you can manage when you receive email notifications from the “Email notification preferences” step!Experience the ease of self-service PR with B2Press nowYou are now familiar with what B2Press has changed in the PR industry and the core features of the B2Press platform. You can run your first global PR campaign with B2Press! Open an account now and start setting up your first campaign in seconds. 

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A closer look at B2Press: Discover your PR command center
04.09.2025

A closer look at B2Press: Discover your PR command center

For more than a decade, B2Press has addressed traditional public relations (PR) processes with an approach suited to the digital age, and as of 2025, it has embodied this approach on a single platform. B2Press has condensed a digital PR model that benefits both brands and the media into a management panel. We summarized what B2Press is and how it works in this article. Today, our focus is the B2Press dashboard—an innovative platform that has virtually become a “command center” for PR professionals. In this article, we will also summarize the details of the dashboard, the meaning of the different sections, and how they can be used. If you have not yet created an account on the B2Press platform within just 10 seconds, let’s first guide you to the free account creation step. Because in this article, we will examine the fundamental elements that you will encounter after logging into the platform.General information about the B2Press interfaceB2Press designed its PR software, which streamlines the press release distribution process into 4 steps, according to current digital product development practices. That is why you can easily find what you need in the B2Press interface. Its simple elements and well-designed user experience flows make it easy to perform all tasks—from press release distribution to payment and reporting. A straightforward menu simplifies navigation within the B2Press management panel. B2Press also shares product innovations with all users without delay through regular announcements that can be followed from the homepage.B2Press dashboard homepage: Everything at your fingertips!When you create an account on B2Press in 10 seconds and log in to the management panel, the B2Press management panel homepage greets you. The homepage consists of three main sections:At a glance: In this section, you can see at a glance the number of your press releases that you have not yet sent, those currently in the distribution process, and those for which the distribution process has been completed. You can also track pending payments from this section. On the other hand, if you select a specific time range using the date filter tool, you can review the total number of releases you completed during that period and the total impression statistics obtained from the distributed press releases in that range. If all items in this section are 0 (zero), don’t worry. But go ahead and make your first press release submission now!Announcements: Right next to the “At a glance” section, there is an area where you can follow announcements from B2Press. You can keep up with product updates shared by the B2Press team, new countries and regions added to the media network, and all other important updates here, simultaneously with all B2Press users.Manage press releases: In the lower part of the page, you will find a list of the most recent press releases you have distributed with B2Press. You can see the distribution date, headline, and distribution status of these releases in this list. Under the “messages” column, you can also track the number of unread messages in your correspondence with the B2Press team for the relevant press release.The status of press releases on B2PressB2Press is designed to allow you to run all processes simultaneously for multiple press release distributions. While the distribution of one press release is ongoing, another may still be in the review stage. These conditions are expressed with different status messages. Let’s take a closer look at those messages:In review: You have selected your package, defined your press release distribution region or countries, and submitted your press release. The “in review” status appears at this stage. This means that B2Press editors are reviewing your press release to determine whether it is suitable for distribution.Payment pending: At this stage, your press release distribution request has reached the B2Press operations team and its suitability has been confirmed. Payment is expected so that your press release distribution process can continue.In progress: This stage defines the step after payment and before the final approval. After completing their review, B2Press editors await your approval for the final version of the release. For a press release with the “In progress” status, you can approve distribution with the “Confirm” button.Scheduled: After the payment and approval steps are completed, your press release distribution is scheduled. This status indicates that the planning is complete and that your press release will be distributed on the date you specified.Cancelled: Sometimes plans change, and press release distribution may be cancelled. B2Press also helps you create a corporate communications and PR campaign archive, and therefore your cancelled distributions are also archived.Rejected: If the release you uploaded to the platform is rejected after the first review, you will see this message. In some cases, the document you provided as a press release may not meet the criteria of your target markets. Information on how you can meet these criteria will be provided to you by the B2Press team.Distributed: This stage indicates that the press release distribution process has been completed. Your press release has been emailed to journalists in the country or region you selected. Congratulations!Completed: B2Press not only offers press release distribution services in 75 countries and 24 languages, it also reports the success of these press release distribution campaigns. This status message indicates that the reporting process has also been completed. You can download and review your report immediately.Simple menu, easy navigation: What’s in the B2Press menu?From the B2Press management panel, you can also access a menu designed to simplify navigation. The headings in this menu and their functions can be summarized as follows:Dashboard: The page that greets you when you log in to the B2Press management panel.Submit press release: You can easily start your new PR campaign using this menu item. When you click it, you are directed to the country/region selection step.Manage press releases: This menu item allows you to access the expanded list that includes all campaigns—the broader version of the list you see on the homepage. In other words, “manage press releases” is a list page. From this page, you can see your press release distribution statuses and view the correspondence specific to a press release.Support: The Support menu item takes you to the support page where you can reach the B2Press team with your questions.FAQ: If you are interested in self-service solutions or are looking for answers to frequently asked questions about how the B2Press platform works, you can use this menu item.Notifications: By using this menu item, you can go to the page where you can view and manage all the notifications you receive from B2Press.Account menu: How can I update my account and user info on B2Press?When you click the name at the very bottom of the B2Press main menu, a small menu appears. In this menu you can find the following items:Profile: You can use this menu item to access the section where you manage your account information.Policies: You can access legal documents such as the User Agreement, Privacy Policy, Cookie Policy, GDPR Compliance Commitment, Security Policy, Legal Notice, and Copyright Policy via this menu.Contact us: You can use it to get in touch with B2Press.Log out: You can use this to log out of your account.When you click the “Profile” menu item to update your account information, you will see a page with the following items:User profile: In this section, you can update personal settings such as first and last name, email, country, phone, and preferred language, and upload your profile photo.Security: You can use this section to reset and reassign your password.Billing profile: You can manage your billing information from this section. You can enter your billing address by filling out details such as company name, tax number, address, city, and country. If you do not have a company, you can check the “I don’t have a company” box and enter only address information.Manage your press releasesYou have discovered the basic information about B2Press’s management platform, which shortens PR processes, turns them into a flow, and makes them as easy as shopping on the internet! Now it’s time to take a closer look at the most advanced and core feature of the panel: Manage press releases!When you enter this page using the “Manage press releases” item in the main menu, you are presented with a screen where you can see all the press release distribution requests you have created on B2Press. On this screen:You can view all your requests with information such as headline, country/region preference, package selection, date, and status.You can perform easy searches with the help of the search bar.You can filter by options such as country/region/package/date/status using the filter button.You can carry out all actions for your press release distribution requests that are pending payment, editing, or approval from this page.You can also download the reports of your press releases whose sending process has been completed and whose reports have been prepared from this page.Explore the detailed request pageWhen you click any list item on the “Manage press releases” page, you are directed to a detailed page for that distribution request. You can carry out all actions related to the relevant request on these detail pages. What you can do on the request detail pages is listed as follows:You can start a chat: Whatever stage your sending process is at, you can start a live chat with the B2Press support team by clicking the chat bubble icon on a request detail page.You can edit your content: While still in the “in review” stage, you can update the brief or the press release you sent to B2Press.You can make a payment: For your press release distribution request at the “pending payment” stage, you can easily make a payment by using the “Pay” button on the detail page.You can grant content approval: The B2Press team edits your press release for distribution in your target market and sends it to you for final approval. You can approve or reject both your original release and the translated press releases on the detail page.You can cancel your request: You can cancel all your press release distribution requests until they reach the “Scheduled” status.You can view your report: After press release distribution is completed and the report is prepared, you can download your media coverage report by clicking the icon on the detail page.Key metrics: How to read B2Press reportsYou created your press release distribution request in four steps, easily made payment in the way you preferred; the content was approved, the sending was done, and you saw that wonderful message in the B2Press management panel: Completed!So how can you measure the impact your press release created in the target market from the B2Press report? Which key metrics are offered in B2Press reports and what do they mean? Let’s examine together:Introduction: B2Press’s media coverage reports start with the press release headline, package information, distribution date, target country, and distribution language information.General summary: This section of the report contains the most critical information so that you can grasp the impact of the distribution at a glance. You immediately discover the name of the media outlet that delivered your press release to the most people, the total number of pickups, the potential reading statistics, and the ad equivalency calculated with a special formula.Online summary: From this section, you can transparently learn the methods by which your press release distribution was carried out and how many journalists it was delivered to.Highlights: In the following section, you can see the media pickups your press release received, site by site, together with links.Online pickups: And finally, you are presented with a long list. In this way, you can discover all the media outlets where your press release received online media coverage in a single list.You’re ready: Distribute your first press release now!You have learned what you need to know about B2Press’s powerful management panel, which automates and simplifies global press release distribution by building a bridge between businesses and the media. You are now ready to distribute your first press release or to use B2Press with all its nuances!If you don’t yet have an account, create one for free in just 10 seconds and plan your first press release distribution.If you already have an account, log in and explore the subtleties of the management panel right away!B2Press makes it possible to reach more than 300,000 journalists directly via more than 30 global news agencies in 75 countries and 24 languages, so that your brand’s story reaches more people.In our view, don’t waste any more time—start using B2Press right away!

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How much will press release distribution cost in 2025?
02.09.2025

How much will press release distribution cost in 2025?

First introduced by Ivy Lee in 1905, press releases have long been one of the most reliable tools for brands to share news and build credibility. Despite the rise of digital marketing, three out of four journalists still consider them an important source. With shrinking budgets, however, the cost of distribution has become a critical question. In this article, B2Press explores: How much will press release distribution cost in 2025—locally, regionally, and globally?Why is press release distribution essential for PR campaigns?Press releases written with regard to news principles, being official statements and delivered to the public via publications, retain their place at the heart of PR campaigns. Especially in the digital age, where the internet has become the primary source of news consumption, press releases offer the following benefits for brands:Reputation: When brands share newsworthy press releases written with a strong editorial perspective across a broad media distribution network, they can gain a more reputable position first in the eyes of the media, then the public. Press releases make it easier to define brands as authorities in terms of corporate values and their expertise in their fields.Crisis management: Press releases also play an important role in crisis management. When brands face crises, they can deliver their messages directly to consumers with the help of press release distribution. In this way, effective communication can be ensured and crises can be prevented from growing. Moreover, through regular PR distribution, brands can leave a reputable, trustworthy residue in consumers’ minds. This positive residue turns consumers into natural and voluntary advocates of brands during times of crisis.Media relations: The media, always referred to as the fourth estate, is also important in terms of brand advocacy. Through regular press release distribution, brands can build media relations, and turn journalists into voluntary brand advocates.SEO, GEO, and digital visibility: In this era where performance is a critical growth metric, the role of press releases in shaping both search engine results and the answers of generative AI chatbots is undeniable. Brands that match with the right keywords and top-tier media outlets also reap the positive results in search engine and AI visibility.What do you really get in return for your PR budget?In addition to the benefits we have summarized so far, we should also touch on the concepts of earned media and earned media value (EMV). Earned media is the unpaid coverage that a brand obtains through word-of-mouth, media coverage, social media posts, and similar means. EMV defines the spend that would be required to achieve the same level of earned media reach, impressions, or engagement organically obtained.Every impression of a social media ad or a search engine ad means a cost. These impressions are presented with average figures and calculated on a cost-per-impression basis. On the other hand, a genuine, interesting, newsworthy press release can create an impact that cannot be predicted, can go viral, and can raise its EMV to much higher levels. In this respect, press releases can often create better and more lasting results than targeted ads.Especially for brands that want to take global steps and target different markets and countries, the way to reach the public and the business ecosystem effectively is through guaranteed PR distribution. So, how much does it cost to carry out press release distribution with guaranteed media coverage in a country, in a region, or worldwide? We have calculated the cost of PR distribution for you based on average prices.When calculating PR distribution prices, scale and distribution scope come first among the things to consider. On the other hand, whether the press release is already written can also affect press release distribution costs. In these examples, it is assumed that the press releases to be distributed are ready.What is the average cost of distributing a press release in a country?Press release distribution services try to balance PR distribution costs on a country basis by making bulk agreements and building relationships with the media. From PR distribution in the USA to press release distribution in Canada, from Dubai to Germany, even though the countries change, the price of press release distribution does not vary greatly. Price differences are more often measured by media coverage and guaranteed services. Distribution to more journalists and more publications means higher costs. In this context, moving from the simplest package to the most advanced and comprehensive package, it can be said that the average cost of press release distribution in a country in 2025 ranges between €400 and €1,500.What is the average cost of distributing a press release in a region?PR distribution services like B2Press can also offer regional options in press release distribution. For example, brands can benefit from different services with regional selection, such as Europe Schengen PR distribution, Gulf countries PR distribution, or Americas PR distribution.The same pricing mechanism applies to regional fees as well. In B2Press’s current 2025 regional PR distribution, fees range between €950 and €3,500. Price increases are seen when guaranteed media coverage increases and the media lists grow.What is the average cost of distributing a press release globally?The most costly yet most impactful method in press release distribution is to carry out global PR distribution. Global PR distribution offers the opportunity to publish press releases in different languages in the most reputable media outlets around the world. Brands serve a press release to the whole world via broad media networks, from the Americas to Europe, from Asia to MENA. In this way, it becomes possible to make news worldwide and reach different audiences in each country. Since a very broad network is used in global press release distribution, higher budgets bring higher guaranteed media coverage. In 2025, global PR distribution prices start from €1,500 and can go up to €9,500 for brands that want to guarantee media coverage.Self-service PR vs. PR agencies: Which one is more cost effective?Especially corporate brands often conduct corporate communications and public relations processes through traditional PR agencies. Agreements are made with agencies for specific contract periods that require monthly payments. Even if PR agencies do not work for that brand every day, they receive the same fee each month since they are contracted to respond to all the brand’s PR needs within the specified period. However, many PR agencies generally operate with local business models and need partners for tasks that require more global business models, such as press release distribution. This means both intermediary fees and service costs when, for example, global PR distribution is needed. In other words, costs are inflated due to PR agencies.Self-service PR, on the other hand, gives the planning and management steps of processes such as press release distribution, media monitoring, and reporting to PR professionals and PR teams. By using self-service PR software, brands can benefit from more flexible payment models and prices. Self-service PR eliminates intermediaries; thus, costs decrease. Self-service PR offers a much more cost-effective method compared to agencies. Self-service PR regularly makes media agreements and expands its distribution network in order to broaden the scope of service. Especially for initiatives that regularly carry out PR distribution or target a specific market or region, self-service PR offers a method much more in line with today’s “as-a-service” models and with a price advantage.A clear answer: Calculate cost and impact with  B2Press PR CalculatorAlthough we share average prices on a variable scale, if you want to have clearer price estimates for your PR campaigns by also measuring the impact of earned media, there’s an easier way! B2Press, the online PR service that has adapted PR to the digital age and developed the solution the PR industry has been waiting for, has launched the PR Cost Calculator.With the PR Calculator, you can easily calculate the costs of your PR campaign based on current 2025 prices. After selecting your target country and region, you can witness how transparent prices take shape. You can also add services such as press release writing, white-label reporting, and translation services for press releases to your total budget by using B2Press’s online PR cost calculator tool. In this way, before you start PR campaign management, you have transparent budgets for average costs. With EMV calculations, you can also learn in advance the impact your PR budget will create. You can even experience B2Press’s game-changing new platform in the PR industry based on these prices!Meet B2Press 2.0: PR distribution reimagined!With more than 10 years of experience in the PR industry, B2Press enables brands to conduct press release distribution in 75 countries and 24 languages transparently and cost-effectively. Offering the best PR platform for startups in 2025 for corporate companies, NGOs, and startups, B2Press makes it possible to reach more than 300,000 journalists via over 30 global news agencies. Create an account in 10 seconds on B2Press, which provides global, regional, or country-based press release distribution services in four steps and revolutionizes the PR industry with its powerful and intuitive interface, and start building your reputation on the internet. Take a look at this article to explore the core features of B2Press, which has become a global brand in affordable PR distribution. 

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How to Write a Compelling Press Release: A Complete Guide
11.02.2025

How to Write a Compelling Press Release: A Complete Guide

Press releases are a powerful tool for sharing your messages to your target audience, building brand awareness, and driving traffic to your website. However, it is often challenging to capture the attention of press members, as they often receive dozens or even hundreds of press releases daily.A press release is a written statement issued by a company, organization, or individual to share important news with the media. It’s designed to provide key details to the target audience about event announcements, product launches, organizational changes, achievements, or other newsworthy information. The goal of a press release is to generate interest and receive media coverage. To ensure your press release stands out and performs well, you need to follow certain guidelines and best practices.In this blog post, we, as B2Press, we will share some tips to help you write an impactful press release that rises above the competition and generates positive results for your business. We will cover the following topics:Different types of press releasesFormat of an effective press releaseTips and strategies for writing a compelling press releaseWays to distribute your press releases and the best channels to useBenefits of press release distributionMetrics and tools to evaluate the success of your press releaseTypes of Press ReleasesProduct launches: This type of press release announces the launch of a new product or service, branding updates or improvements of an existing product. It should highlight the features, benefits, and value proposition of your product or service, and include a quote from the spokesperson, or an expert within the company.Event announcements: A well-written press release can be used for announcing an upcoming event, such as a conference, a webinar, a workshop, or an opening ceremony. It should include the details of the event, such as the date, time, location, agenda, speakers, and registration information, and explain why the event is relevant and important for your target audience.Awards: You can strengthen your position as an industry leader by announcing that your company, product, service, or team has won or been nominated for an award, recognition, or certification. This type of press release not only highlights your achievements but also provides details about the award, its significance to your company, and the reasons behind your success.Partnerships: This type of press release announces organizational changes, new partnerships, collaborations, or affiliations between your company and another entity such as a supplier, distributor, customer, or investor. It should clearly outline the nature and benefits of the partnership, as well as its potential impact on your industry and stakeholders.Crisis: At times, you may need to communicate how your company is addressing a crisis or challenge, such as a product recall, data breach, lawsuit, pandemic, supply chain shortage or negative publicity. In such cases, your press release should acknowledge the situation, convey your concern and empathy, outline the actions you are taking to resolve the issue, and reassure your target audience of your commitment to your values and mission.If you are wondering how we comprehensively answer a basic question like “what is a press release?”, don't forget to take a look at this blog post as well.Press Release FormatWhen creating the angle of the press release, it is important to focus on the unique aspects of the story, news, or announcement that will grab the attention of press members and capture the perspective of your target audience. A press release should follow a standard press release format to make it easy for editors to read and understand your news. A good press release typically consists of the following elements:Headline: It is the first and most important part of your press release. Make sure it clearly conveys the main message, and includes important information such as the name of your company or product, what the press release is about and why it’s relevant to your audience. The headline should be no longer than 10 words.Subheading: The subheading should expand on your headline and provide more details or context about your news. It should be up to 30 words.Dateline: It is the part of your press release that indicates the date and the location of your news. It should be placed at the beginning of the first paragraph.Introduction: The very first paragraph of your press release should provide a summary of the news, answer the who, what, when, where, why, and how (5W1H) questions and include your main and secondary keywords.Body: The main part of your press release should provide more details and supporting information about your news such as facts, figures, surveys, quotes or testimonials. Including quotes from relevant sources, such as company executives or industry experts, can help convey your press release’s message more effectively and lend credibility to your company or product. Body should be divided into short, clear and detail paragraphs with subheadings when necessary. It should also include your secondary keywords.Anchor Text: When creating a press release, it’s important to use relevant and descriptive anchor text for any hyperlinks you include. This will not only improve the readability of your press release, but also improve SEO performance.Boilerplate: The boilerplate is the last part of your press release. It should contain a brief background and overview of your company such as your mission, vision, history, products, services, awards, or achievements. It should also include a link to your website and your contact information.How to Distribute Your Press ReleaseWriting a press release is only half of the job. The other half is distributing your press release to the right media outlets and channels, so that your news reaches your target audience and generates the desired results. There are different methods and channels you can use to distribute your press releases:Email: You can use e-mail to send your press release directly to journalists, press members and editors who are experts of your industry or topic.Social media: You can share your press release on LinkedIn, X or even Facebook and Instagram, depending on your sector and the networks used by your audience.Press release distribution service: An online press release distribution service is a third-party platform that helps you to create and distribute your press release to thousands of media outlets. It helps you get your message out to as wide an audience as you need it to be, whether local, national or global.Benefits of Press Release DistributionPress release distribution is the process of sending press releases to various media outlets, such as news agencies, newspapers, magazines, news portals, radio stations, and TV channels as well as selected influencers. By distributing your press release, you can:Reach a wider audience covering your potential customersIncrease your online visibility and SEO rankingBoost your credibility and authority in your field of businessGenerate demand for your company, product or servicesBuild relationships with journalists and influencersIf you are interested in this topic, you may also be interested in our blog post "10 Benefits of Press Release Distribution" where we discuss each benefit of press release distribution!How to Measure the Success of Your Press ReleaseDid not finish! You also need to measure the performance of your press release and use the feedback and data to improve your future press release activities. There are different metrics and tools you can use to measure the success of your press release:Media coverage: One of the quickest ways to measure the success of a press release is to monitor and analyze the media coverage it receives. Please note that the PR packages of B2Press include media monitoring, analysis and reporting.Website traffic: Website traffic is the number and quality of visitors that come to your website from your press release or your news. It can help you to evaluate your online visibility and SEO ranking.Social media engagement: It is the number and quality of interactions that your press release generates on social media platforms. Social media engagement can help you measure your reach and influence. Effective Press Release ExamplesLet’s now take a look at some examples of press releases that have been published and have received a great deal of attention:AppleApple introduces iPhone 16 and iPhone 16 Plus: This press release highlights the features and innovations of the iPhone 16 and iPhone 16 Plus, including the new A18 chip, Camera Control, and significant battery life improvements.McDonald’sMcDonald's Reports Third Quarter 2024 Results: This press release provides detailed information about McDonald's financial performance for the third quarter of 2024, highlighting their growth and strategic initiatives.

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