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B2Press Blog: Your guide to strategic communications, marketing and media

Curated by B2Press, our blog serves as a comprehensive knowledge hub exploring the intersection of strategic communications, public relations, marketing, and the media industry in today’s digital landscape.

How Does B2Press Guarantee Media Coverage?
20.10.2025

How Does B2Press Guarantee Media Coverage?

Every journalist receives dozens of press releases daily, and newsrooms review hundreds. In such a competitive environment, the question is inevitable: how can media visibility truly be guaranteed?B2Press provides a transparent and measurable answer. With its international media network, editorial standards, and data based reporting system, B2Press transforms press release distribution into a predictable process that ensures real, verifiable publication results.In this guide, we explain how B2Press transforms PR distribution into a transparent, measurable process that guarantees real media coverage across 75 countries.What Makes B2Press Different from Traditional PR AgenciesB2Press is not a traditional PR agency. It is a digital PR platform that allows companies of any size to distribute press releases globally through one system.The process is completed in 4 steps:Select your target country or region.Choose the right distribution package.Upload your press release or share a short brief.Review results through detailed reports.This structure removes retainers and hidden costs through a pay as you go model. Founded by PR professionals with more than 10 years of experience, B2Press combines technology and media expertise to deliver measurable outcomes instead of assumptions.How Global News Agency Partnerships Ensure CoverageGuaranteed media coverage starts with strong distribution channels. B2Press works with more than 30 international news agencies, including AFP, PA Media, Bloomberg, AA, DHA, Kyodo, Bernama, and ProQuest.Press releases distributed through these agencies reach thousands of verified media outlets that trust official feeds as reliable news sources. Because of this credibility, most releases are published directly without additional editorial review.This structure turns each release into legitimate news content rather than a promotional announcement, forming the foundation of B2Press’s guarantee.Why Editorial Standards Matter in PR DistributionCoverage quality depends on content quality. Every release prepared or edited by B2Press follows newsroom editorial rules to maintain its news value.Each press release is:Written in a clear, factual, and objective tone.Supported by verified and current data.Formatted in alignment with agency editorial principles.This process ensures the press release meets journalistic standards and remains credible. As a result, publication rates increase and brand messages reach audiences in a relevant and professional way.How Exclusive Media Partnerships Strengthen VisibilityBeyond news agency distribution, B2Press maintains exclusive partnerships with leading media outlets in every market. These include top national and industry specific publishers with high domain authority and large audiences.By combining global distribution and local access, B2Press ensures that every press release reaches both international and regional readers. This two layer visibility creates balanced reach and authenticity across markets.How Topic Based Media Lists Improve RelevanceEvery story needs the right audience. B2Press curates topic based media lists to make sure each release reaches journalists who cover that subject.Themed lists include categories such as:TechnologySustainabilityEntrepreneurshipFinanceSportsCorporate communicationBy sending releases directly to relevant journalists, B2Press increases publication potential and engagement. When accurate targeting meets editorial interest, guaranteed coverage becomes the natural outcome.How B2Press Measures Predictability and ROIGuarantees only matter when results can be measured. B2Press integrates analytics and transparent reporting into every distribution.Each campaign report includes:The number of publications and verified links.Estimated total reach and audience size.Media value and performance comparison.Referral traffic and engagement metrics.Brands can monitor daily, weekly, and monthly reports, gaining insight into how their PR investments perform. This turns press release distribution into a measurable communication activity instead of a guesswork exercise.Why Predictability Matters in PRTraditional PR often lacks clarity in both cost and outcome. B2Press changes that by focusing on predictability - helping brands understand what they can expect from each campaign.Clients know in advance:How much budget is needed.Which countries and outlets their news will reach.What type of ROI to anticipate.With transparent pricing and structured distribution, B2Press eliminates uncertainty. Data driven reports allow clients to plan long term strategies confidently, based on measurable outcomes.How B2Press Delivers Global ImpactB2Press’s reach extends to 75 countries and 24 languages, connecting brands with diverse audiences. This global accessibility enables clients to deliver consistent messages across regions while adapting to local editorial expectations.The impact of each campaign is supported by:A unified communication infrastructure.Consistent editorial standards across markets.Local expertise from regional partners.This model allows even small or medium sized companies to access the same quality of international visibility as large global corporations. Through scale and precision, B2Press ensures that impact is not only wide but also meaningful.Why Experience Creates ConsistencyThe B2Press team consists of professionals who have worked inside newsrooms. Their direct understanding of editorial workflows and journalist priorities creates a bridge between brands and media.With more than 10 years of international experience, B2Press applies proven newsroom logic to every distribution. This guarantees consistent publication results, regardless of geography or industry.Client Feedback and Proven Results“B2Press increased our global media visibility significantly.”“Their transparent reporting and professionalism supported our communication goals.”“They proved to be a reliable and effective PR partner.”These testimonials highlight that guaranteed coverage is not a marketing phrase. It is the result of an established, data supported process designed to deliver predictable and measurable success.Conclusion and Next StepsB2Press guarantees media coverage through its international network, editorial expertise, exclusive partnerships, topic based targeting, and transparent reporting.Select your region, upload your content, and monitor your publications across verified global media. Plan your first PR campaign today and start building measurable visibility for your brand.

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White Label Press Release Distribution for PR Agencies
14.10.2025

White Label Press Release Distribution for PR Agencies

White label press release distribution allows PR and marketing agencies to deliver news on behalf of their clients using their own brand identity. Instead of creating their own distribution infrastructure or managing journalist relationships, they can use a professional service that handles delivery, monitoring, and reporting.The model helps agencies expand into new markets and offer measurable visibility without taking on operational costs. It combines reach, transparency, and flexibility in a single structure, making it easier to manage communication for clients in different regions.What Is White Label PR DistributionWhite label PR distribution is a system where a third-party provider manages the distribution of a press release while the agency presents the service as its own. The agency prepares the content, chooses the markets, and receives a detailed report once the release is delivered and coverage is tracked.In this model, agencies don’t contact journalists or media outlets directly. The distribution provider takes care of that process. The agency manages everything through its account, and when the campaign is completed, it receives reports branded with its own logo or the client’s logo.A complete white label PR setup usually includes:Upload and management tools for press releasesRegional or country-based distribution optionsTranslation and localization supportMedia coverage monitoring and analyticsWhite-labeled reports for client presentationThis setup gives agencies an efficient way to serve clients while maintaining their own brand visibility.Why Agencies Prefer White Label PR ServicesPR agencies and marketing teams often face growing demand for international visibility. Building networks with journalists or maintaining relationships across several markets can take years. White label PR distribution solves this by providing a ready system that delivers global exposure through an established network.It also helps agencies control the way results are presented. Clients see the agency’s brand on reports, not the provider’s name. This strengthens trust and helps agencies position themselves as full-service communication partners.The main benefits include:Reliable media reach across countriesShorter delivery time for each campaignClear and consistent branding in reportsNo long-term contracts or subscriptionsFlexible structure suitable for any agency sizeTransparent pricing and predictable budgetingAgencies can focus on client relationships and content quality while delegating technical and operational work to the provider.How White Label PR Distribution WorksThe process behind white label PR distribution is simple. The agency creates a free account, uploads the press release, and selects the regions or countries where it should be distributed. The distribution provider delivers it through its network of news agencies and tracks where it appears.Once the coverage is complete, the agency receives a report showing all publications and links to the articles. These reports can be fully branded, allowing agencies to present them directly to clients as part of their own service.This model makes it possible to manage multiple campaigns at once without adding internal workload or maintaining separate media contacts.Use Cases in the Communication IndustryWhite label PR distribution is not limited to one type of organization. It is used by:PR agencies that manage clients in several countriesMarketing firms that include PR in integrated communication campaignsFreelance consultants handling multiple client portfoliosCorporate communication teams managing media activity across marketsEach of these groups benefits from the same principle: they control the client relationship and presentation, while the distribution partner handles the logistics.Why This Model Is GrowingThe PR industry is shifting toward measurable, data-driven communication. Traditional outreach is being replaced by structured systems that provide analytics and transparent results. Agencies now prefer solutions that combine automation, localization, and reporting in one workflow.White label PR distribution fits this trend. It lets agencies work globally without building local partnerships or investing in their own platforms. It also makes reporting easier and more accurate, as all data comes from a verified distribution source.As brands demand visibility in multiple languages and markets, agencies that use white label systems can scale faster and offer a consistent quality of service.Choosing a Press Release Distribution PartnerWhen evaluating a provider, agencies should consider coverage, report quality, and transparency. A good partner will have reliable media connections, multilingual support, and clear processes for tracking and verifying coverage.Reporting standards are especially important. White label services should allow agencies to customize reports with their own branding and deliver them to clients without revealing the provider’s name. This keeps the relationship simple and maintains agency credibility.B2Press as an Example of a White Label PR PartnerB2Press offers global press release distribution that agencies can use through a white label model. It manages the process from delivery to reporting and operates in 75 countries with over 30 international news agencies.Agencies can create campaigns through B2Press, select target regions, and receive branded media reports that show verified coverage results. The pay-as-you-go structure keeps costs transparent and gives agencies the freedom to scale their operations at their own pace.B2Press handles all contact with media outlets and provides translation, localization, and detailed analytics. The agency remains the visible brand, presenting results directly to its clients.The Future of White Label PR DistributionThe demand for managed PR solutions will continue to rise as communication becomes more global and data-driven. Agencies will rely more on white label distribution systems to combine creative work with measurable performance.Advances in media monitoring, AI-based translation, and automation will make the process even faster and more accurate. White label partnerships allow agencies to stay focused on content and strategy while delivering results that meet the growing expectations of clients.Grow Your Agency with White Label PR DistributionWhite label press release distribution gives agencies a simple way to expand their communication services worldwide. It offers global media reach, branded reporting, and measurable results without additional infrastructure.B2Press supports agencies through this model, providing the tools and international partnerships needed for successful distribution. Create a free account today and start offering press release distribution under your own brand.

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Press Release vs Advertising: Key Differences Explained
01.10.2025

Press Release vs Advertising: Key Differences Explained

When brands design their communication strategy, one of the most common questions is press release vs advertising: which is better? Understanding the difference between a press release and advertising is essential for companies that want visibility, credibility, and measurable results. Although both tools aim to reach audiences, the way they function and the value they generate are very different.Advertising buys exposure. Press releases earn trust. Both have unique roles in modern communication, and when used together, they create maximum impact.What Is Advertising?Advertising is a paid communication method in which companies purchase space or time to promote their messages. The advertiser controls every aspect of the content, from visuals and copy to targeting and timing.It appears in multiple formats: television and radio spots, online banners, social media ads, search engine campaigns, print placements, and outdoor displays like billboards.The strength of advertising lies in control and speed. Campaigns can be launched quickly, scaled with budget, and optimized in real time. Digital platforms also allow advertisers to target very specific demographics and behaviors.Still, advertising has its limitations. It is expensive to sustain, and visibility disappears once the budget ends. Audiences are aware that ads are paid, which often makes them more skeptical. In a competitive digital environment, many people ignore or block ads, leading to diminishing returns over time.What Is a Press Release?A press release is an official announcement shared with journalists and media outlets. Unlike advertising, press releases are not purchased placements. Instead, their effectiveness depends on editorial judgment. If a story is considered relevant and newsworthy, it earns media coverage.Press releases are commonly used to announce new products, corporate partnerships, funding rounds, leadership changes, awards, or events. They are also essential for crisis communication, where clarity and transparency help protect reputation.The biggest advantage of a press release is credibility. News covered by independent media outlets is trusted more than paid promotion. Coverage can also stay online for months or years, ensuring long-term visibility and reinforcing a brand’s digital footprint.Press releases do require certain conditions to be successful. Journalists prioritize stories that carry real value, which means the announcement must be timely, clear, and relevant. Editors may adapt or shorten the release, but this editorial process also adds legitimacy. With a well-written story and the right distribution, a press release can often deliver far greater impact than an ad campaign of the same cost.Press Release vs Advertising: Key DifferencesThe main contrasts between press releases and advertising can be summarized across several dimensions:CostAdvertising requires a continuous budget for impressions, clicks, or placements.Press releases are usually a one-time investment, with earned coverage extending the value over time.CredibilityAdvertising is recognized as paid promotion.Press releases gain trust through editorial filtering and independent media coverage.Message ControlAdvertisers control every element of an ad.Press releases may be adapted by journalists, but this adds credibility and validation.ReachAdvertising delivers guaranteed exposure within a defined audience.Press releases can spread organically across multiple outlets, sometimes reaching audiences far beyond initial expectations.LifespanAdvertising ends with the campaign.Press releases remain online, indexed by search engines, and often cited later.Advantages of AdvertisingAdvertising is powerful when speed and guaranteed reach are priorities. Some of its key strengths include:Full control over visuals, message, and timingAbility to launch campaigns quickly and scale them with budgetPrecise targeting of demographics, interests, and locationsImmediate results that can be measured in clicks, conversions, or salesAdvantages of Press ReleasesPress releases create value differently, focusing on trust and long-term impact. Their main strengths include:Credibility from being published by independent mediaLong-term visibility through online archives and search enginesCost-efficiency compared to sustained advertising campaignsStrong influence on brand authority and reputationPractical Considerations for Press ReleasesWhile press releases are highly effective, they require preparation and strategy. Brands should be aware of the following points:The story must be genuinely newsworthy to attract coverage.Journalists may edit or reframe content, but this editorial review enhances credibility.Professional writing, strong headlines, and supporting data significantly improve pickup rates.These are not disadvantages but conditions for success. When managed well, especially with professional distribution support, press releases deliver lasting value.When to Use AdvertisingAdvertising is the right choice when:Promoting seasonal sales or time-limited discountsEntering a new market and needing guaranteed visibilityDriving direct website traffic, sign-ups, or purchasesRetargeting existing customers with personalized offersIt works best when the goal is immediate response and measurable short-term performance.When to Use Press ReleasesPress releases are most effective when:Announcing major corporate news such as partnerships, funding, or acquisitionsLaunching a product or service where credibility is keySharing industry insights, research, or survey resultsManaging communication during a crisisBuilding long-term trust and authority in the marketThey are especially useful when perception, transparency, and reputation are more important than quick conversions.Measuring SuccessAdvertising and press releases are measured differently.Advertising metrics include: impressions, reach, click-through rates, cost per click, and conversions. These focus on short-term visibility and direct performance.Press release metrics include: the number and quality of media pickups, sentiment analysis, referral traffic from articles, and growth in branded search volume. These reflect long-term reputation and influence.Together, they provide a complete view of both immediate results and lasting impact.Common MisconceptionsSome companies believe press releases and advertising are interchangeable, but they are not. Advertising buys reach, while press releases build trust.Another misconception is that advertising makes press releases unnecessary. In reality, the two complement each other. Advertising delivers speed, while press releases secure credibility.It is also important to note that not every press release will be published. Success depends on news value and proper execution. Distribution platforms like B2Press increase the chances of coverage by ensuring professional formatting and global reach.Using Press Releases and Advertising TogetherThe most effective communication strategies combine both tools. A press release provides authenticity by securing earned media, while advertising ensures that the story is amplified and reaches the right audience.Consider a product launch. A company might issue a press release to announce the launch, gaining coverage in industry outlets. At the same time, it runs advertising campaigns on search engines and social media to drive targeted traffic. Media headlines generated from the press release can then be reused in advertising creatives as social proof.This integration creates a balance of trust and reach that neither tool can achieve alone.The Role of B2PressTraditional press release distribution often involved agencies, lengthy contracts, and manual outreach. Today, B2Press offers a modern solution with global distribution on a pay-as-you-go basis.With B2Press, companies can submit a release once and reach journalists in over 75 countries. There are no subscriptions or retainers — you only pay when you distribute. Detailed reporting shows where stories appeared and how they performed, making results transparent and measurable.Ready to share your news? Submit your press release with B2Press.ConclusionThe debate over press release vs advertising is not about choosing one over the other, but about knowing how each works and when to use them. Advertising provides speed, scale, and predictable results, but stops delivering when the budget ends. Press releases provide credibility, long-term visibility, and reputation benefits that advertising alone cannot achieve.The smartest brands use both strategically. They rely on advertising for immediate conversions and press releases for lasting authority. Together, they create a complete communication strategy that balances short-term results with long-term trust.If your company has a story worth telling, a press release remains one of the most effective tools to ensure it is heard, trusted, and remembered. And with B2Press, global distribution is simple, efficient, and cost-effective.Start today: Submit your press release with B2Press.

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Press Release Targeting: Country, Region, and Global Strategies
24.09.2025

Press Release Targeting: Country, Region, and Global Strategies

Press release targeting is one of the most important elements of a successful PR campaign. Deciding whether to focus on a single country, a regional cluster, or a global audience determines how widely your story travels and how effectively it reaches the right journalists. In this guide, we explain the differences between country, regional, and global press release distribution, highlight the role of language and timing, and show how PR platforms like B2Press help simplify the process.What is a press release targetingPress release targeting is the process of choosing where and how your news will be distributed. Instead of sending the same release everywhere, targeting helps you focus on the audiences and markets that matter most.Benefits of effective targeting:Stronger pickup rates in relevant outletsHigher credibility through local-language coverageCost efficiency by avoiding irrelevant marketsBetter alignment with business objectivesCountry press release distributionCountry targeting is the right choice when you want to build a reputation in one specific market. It is often used by brands entering new territories or announcing market-specific developments.Examples:A fintech startup from Spain preparing for expansion into Germany distributes its press release in German and English to build trust before entering the market.An EV manufacturer entering the UAE targets leading automotive and business outlets in Dubai to create awareness before launch.Advantages of country targeting:Precise audience fitEasier localizationHigher relevance for local journalistsChallenges of country targeting:Limited visibility outside the chosen countryNeed for professional translation and adaptationRegional press release distributionRegional distribution is best for companies aiming to reach several countries in one coordinated campaign. It works well when the message is relevant across neighboring markets.Examples:An energy company investing in Africa builds visibility by distributing to leading outlets across the continent.A Korean gaming studio entering MENA secures coverage in Saudi Arabia, the UAE, and Qatar with one release in English and Arabic.Advantages of regional targeting:Efficient access to multiple marketsScalable awareness across regionsChallenges of regional targeting:Risk of generic messaging if not localizedDifferent countries may require additional adaptationGlobal press release distributionGlobal targeting is the right choice when your announcement has international relevance. It is used for product launches, research milestones, or industry-shaping developments.Examples:A biotech company announces breakthrough clinical trial results that attract global scientific and investor attention.The crypto platform Paribu Custody launched globally with B2Press distribution, reaching financial and technology media worldwide.Advantages of global targeting:Maximum reach and exposureNetwork effects across industries and geographiesChallenges of global targeting:Requires extensive translation and coordinationRisk of message dilution without market-specific contextLanguage and localization in PR targetingLanguage is one of the most decisive elements of targeting. Journalists prefer press releases written in their own language, adhering to local media standards.Best practices for local press releaseCombine English with the local language in each target marketAdapt quotes, titles, and boilerplates to fit cultural and industry normsUse professional translation services instead of automated toolsLocalized press releases consistently achieve more coverage and stronger engagement than English-only campaigns.Timing and scheduling in press release targetingWhen a release goes out is as important as where it goes. Poor timing can reduce visibility, even for strong stories.Tips for better scheduling:Avoid national holidays and major local events unless directly relevantConsider time zones and newsroom working hours in each target marketUse embargoes for sensitive or complex announcements to give journalists time to prepare coverageB2Press offers complete scheduling flexibility, including embargo handling, which makes it easier to align releases with newsroom habits.Measuring the success of PR targetingTo evaluate targeting strategies, track performance across key metrics:Quality of media coverage, including tier-1 vs. tier-2 outletsGeographic accuracy of pickup in intended marketsReferral traffic and engagement from published articlesIncreases in branded and non-branded search queries in targeted countriesAnalyzing these results helps refine future PR campaigns and adjust targeting for higher efficiency.How platforms support press release targetingManaging country lists, translations, and journalist contacts manually can be time-consuming. Modern press release distribution platforms simplify this by offering:Country, regional, and global targeting optionsProfessional translation and localization servicesDirect access to journalist networks and news agenciesScheduling and embargo managementMedia monitoring and reporting toolsB2Press is one example, providing distribution in 75 countries and 24 languages with guaranteed media coverage.ConclusionPress release targeting is what transforms a simple announcement into a strategic PR campaign. Choosing between country, regional, and global strategies, localizing content into the right languages, and scheduling distribution carefully can make the difference between being noticed or ignored.At B2Press, we provide the infrastructure to put these strategies into practice. With distribution in 75 countries and 24 languages, guaranteed media coverage, professional localization, and flexible targeting options, B2Press helps brands reach the right journalists at the right time in every market.Get started now with B2Press press release distribution platform, and reach the right journalists in every market.

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Getting started with B2Press: A complete beginner's guide
11.09.2025

Getting started with B2Press: A complete beginner's guide

Looking for a faster and easier way to distribute press releases worldwide? B2Press is a self-service PR platform that helps you launch global campaigns with guaranteed media coverage. No agencies. No long-term commitments. In this article, you’ll learn what B2Press is, how it works, and how to launch your first PR campaign in just a few minutes.With a business model and value proposition embedded in its brand name, B2Press is positioned as the face of organizations opening up to the media. With the platform it has developed, B2Press is revolutionizing the PR industry and bringing together the solutions PR and marketing professionals have been waiting for, expanding the boundaries of PR toward the information age. In this article, we will touch on what B2Press is and then, through B2Press’s value propositions, summarize why the B2Press PR platform is a game-changer in the PR industry. For those who are new to press release distribution with B2Press, we will answer fundamental questions such as “How to get started with B2Press?”, “How to create an account at B2Press?”, and “How to start a PR distribution campaign on B2Press?”. If you’re ready, let’s begin!What is B2Press?With more than 10 years of experience in the public relations industry, B2Press is a self-service PR software that connects businesses with the media. Headquartered in Amsterdam, B2Press enables brands to access press release distribution services in 75 countries and 24 languages through its extensive media network. B2Press’s media network consists of more than 30 global news agencies and over 300,000 journalists. By leveraging media relationships it has established with top-tier media outlets in many markets, B2Press promises guaranteed media coverage. B2Press makes its press release distribution services as easy as online shopping in 4 simple steps. This model, which can be summarized as “Select a country or target region, choose your package, make the payment, and complete your press release distribution,” comes to life in B2Press’s intuitive interface. Breaking the molds of the traditional PR industry, B2Press offers online PR services that can easily adapt to today’s fast-paced environment. Why is B2Press a game-changer in the PR industry?For many years, the PR industry operated through contract- and commitment-based relationships established by traditional PR agencies with brands. Brands did not communicate directly with the media; PR agencies were always positioned as intermediaries. In an era that requires brands to adopt “direct strategies” in communication, these intermediaries have become unable to provide the necessary flexibility. During this process, digitalization increased, and many business models turned into services. Starting with advertisements, brands encountered direct-to-consumer applications at all touchpoints. It was observed that this also boosted consumer trust and improved the user experience. The media landscape changed; independent publishers multiplied; publishing platforms increased; yet PR remained the same and traditional.B2Press was founded 10 years ago with this vision. Eliminating intermediaries, bringing brands and the media to the same table, and stepping outside traditional models—these became the foundational building blocks of the model B2Press set out to build. B2Press embarked on a journey to make the media accessible to brands of all sizes and to democratize public relations. Part of this plan was to simplify press release distribution, the main component of PR campaigns. With the service model it developed, B2Press carried out more than 2,000 PR distributions worldwide for over 750 brands in 2024, bringing a brand-new perspective to PR with a customer portfolio extending from corporate companies to startups, from NGOs to individual entrepreneurs.Prioritizing newsworthiness and editorial quality and understanding the media dynamics of each market, B2Press, on the one hand, aligned the burden imposed by the subscription- and commitment-based agency model with the requirements of the on-demand economy through a “pay-as-you-go” model. On the other hand, it succeeded in offering brands the flexibility they deserve and demand in PR distribution processes.B2Press’s growing media network offers the opportunity to reach more than 300,000 journalists directly via over 30 global news agencies. This network is brought together on a single platform with the same flexible model. With its platform that will serve as a command center for brands in PR, B2Press has taken an important step toward realizing its founding vision and is introducing this experience to brands of all sizes from all around the world.How to get started with B2Press?After this short, manifesto-like introduction, let’s move on to the questions that will become a go-to resource for brands and PR professionals who want to embark on the B2Press journey.Start: How to create an account at B2Press?Just like e-commerce sites, B2Press allows everyone to carry out PR distribution without creating an account. However, creating an account is important for building a corporate press release archive and tracking PR distribution results. For this reason, we recommend creating a B2Press account in 10 seconds, without paying any fees. To create an account on B2Press, follow these steps:Go to the B2Press account creation page.In the “Create an account” section, enter your email address, set your password, and click the “Sign in” button.Enter your first name, last name, and optionally your company.Accept the terms and click the Register button.Tip: If you wish, you can also use the Sign in with Google feature.That’s it! Don’t forget to complete the account creation process by clicking the link in the confirmation email sent to your email address. Welcome to the online PR service preferred by thousands of PR professionals!Personalizing B2Press: Manage your profileAfter completing the account creation steps and confirming your account via email, you can log in. When you log in, B2Press’s intuitive interface welcomes you. Before you start exploring, you can follow these steps to personalize your account:Click your name at the very bottom of the left menu.Click the Profile menu item.On the screen that opens, you can select your country, update your phone number, and set your preferred language. You can personalize your account by uploading your profile photo.Through the Billing Profile section, you can also save your company’s legal title, tax number, and address if applicable. This information is used as invoice details for your first press release distribution.Overview: B2Press dashboard componentsNow that you’ve created your account; everything is ready. We can return to describing B2Press’s dashboard. In the menu that opens when you click your name, in addition to your profile settings, you can access the terms of use via the “Policies” menu item and B2Press’s contact information via the “Contact us” item.The functions of the items in the B2Press main menu are listed as follows:Submit Press Release: You can start your journey for press release distribution with this button. When you click this menu item, you are directed to the first of the 4 steps you need to follow to create your first press release distribution request.Manage Press Releases: As you create press release distribution requests and complete your PR campaign setups, you can carry out your press release management processes from this step.Payments & Invoices: You can track your invoices and payment processes from this step.Support: You can reach B2Press’s multilingual, expert support teams via this button and find answers to your questions about B2Press and press release distribution through live chat.FAQ: You can access B2Press’s comprehensive product documentation and frequently asked questions about B2Press from this section.Notifications: You can track every step of your press release distribution processes, as well as details such as payment and reporting information, from the Notifications area.In the B2Press panel, you will see the following areas:Overview: This section is where you can see at a glance all your PR campaigns that you have started the distribution process for on B2Press, those whose distribution process is ongoing, those that have been distributed so far, and those awaiting payment.Announcements: You can follow updates relevant to all B2Press users and new outlets or news agencies added to the media network from the Announcements section.Manage Press Releases: This section is where you can get more comprehensive information about your press release distribution processes. You can view the distribution dates of your releases, your release headlines, what stage your request is at, and your correspondence with B2Press Support teams specific to that release. Each heading here directs you to the detail page of the relevant distribution.B2Press comes with an interface that anyone who has used a common CMS like WordPress or navigated any CRM platform before can easily grasp. In B2Press’s panel, everything is in its place and easily accessible.First campaign: How to start a PR distribution campaign with B2Press?You’ve understood the tools and have a general idea of the basic panel items. Now it’s time to create your first PR campaign. With B2Press, you can distribute a press release anywhere in the world with just 4 simple steps. To create your first distribution request, follow these steps:Click the “Submit press release” item in the menu.On the screen that opens, you can select the country(ies) or region(s) where your press release will be distributed.Tip: When determining your preferences, you can select a target market/markets or a region directly. To determine this, you can use the “Distribution by country” or “Distribution by region” tabs.Distribution by country: You can view countries with their regional breakdowns and select as many countries as you wish from each region.Distribution by region: You can see which countries each region covers and in how many languages distribution can be carried out in that region. You can select more than one region.You can track all your selections from the right panel, which is positioned almost like a transaction summary area.After making your country and region selections, proceed to the second step with the Next button.In the PR Package Selection step, you can transparently see the PR distribution packages offered by B2Press, the scope of the packages, and the package fees.Tip: If you hover the cursor over the package names, you can learn the package details. If you want guaranteed media coverage, it is recommended that you proceed with advanced packages such as Premium or Exclusive.Remember, if you have selected more than one country or region, the countries you selected will be listed with tabs. You need to select a package and language for each target country.Select the package that suits you with the Select button.Make the language selections in the bottom section.After completing your selections, proceed to the third step with the Next button.In the third step, if you already have a press release ready, you can click the “I have a press release” button. If you want your press release to be produced by B2Press’s experienced editors based on the brief you will provide, select the “Create my press release” button.Set the distribution date from the “Distribution date” section.Give your campaign a name with the “PR headline” section.Upload your English press release. If available, you can also upload your releases in other languages to the relevant fields or request a paid translation service from B2Press.Upload the media files you want to be distributed together with your release in jpeg or png formats.Decide on the reporting option. The white-label report is prepared with a logo of your choice. The “B2Press Report” contains B2Press’s brand.Proceed to the next step with the Next button. You’re very close to creating your first campaign!Tip: If you don’t have a press release, when you click the “Create my press release” button, you can upload your brief file on the page that opens or access B2Press’s brief form with the “Fill our brief form” button.In this step, view all your selections and the total amount.If everything is complete, click the Complete request button and create your first request.That’s all! You have created your first PR campaign request. Remember, up to this stage you are not asked for any payment and your credit card information is not requested. Your request appears as “in review”. B2Press’s teams review your request quickly.Closing: Payment and distributionAfter creating your first request, you can see the status of your request from the “Manage press release” option accessible from the main menu. You can access the detail page by clicking the campaign name you set in the request creation steps. During this process, you can enter information about your company via Menu > Profile steps. Because this information is used as invoice information, and to complete your request and be able to make a payment, you need to enter this information.If your invoice information is complete and the status of your request is “preparing”, good news! Your request has been approved and editorial preparations have begun. You will start seeing the “Pending payment” notification in the “Manage press release” step. You can view the total amount you will pay, with the tax breakdowns and any discount rate, and reach the payment step by clicking the “Pay” button.In the payment step, you can select different currencies such as USD, EUR. B2Press also supports many payment networks and payment infrastructures such as American Express, PayPal, Visa, and Mastercard. Just like shopping on the internet, you can easily and securely enter your credit card information and make your payment. If you wish, you can also choose the bank transfer route and complete the payment process by uploading your receipt on the payment screen.As the editorial and operational teams complete the preparations for your press release to be distributed in the market you have selected, they upload the final version of your press release. In the “Manage press release” step, you can track the status of your press releases, read the updated versions, and give approval. Approved PR content is served on the determined date, in the selected market, and in accordance with the selected package.That’s it! You have distributed your first press release with B2Press, and now it’s time for reporting!To get to know features such as reporting, add-ons, and chat closely, keep reading.Basic features: Reporting, add-ons, chat, and moreAt this step, by getting to know the features offered by B2Press more closely, we will learn about innovations that can increase the impact of your campaign and even turn you into a B2Press expert.Reporting: You’re asking, “When do I receive the first results of the distribution?” We understand you very well. B2Press uploads the reports of your distributions carried out in your target market to the platform within 2 business days. On the screen you access by clicking the name of your campaign in the “Manage press release” step, you can review your reports by clicking the report icon.Add-ons: The Add-ons section you encounter in the fourth step includes additional services that can be offered through the relationships B2Press has established with the top-tier media outlets in your target markets. By paying an additional fee, you can select add-ons and obtain more media coverage.Chat: When you want to make a change in the release, when you get to the payment step, or whenever you are confused at any point, the B2Press team is always with you. By clicking the speech bubble icon you see on the campaign detail screen, you can start a live chat with B2Press representatives. You can also see unread messages in the same way and conduct all bilateral communication thanks to the Chat feature.Support ticket: You can open a “Support ticket” to be answered later.Email notifications: So that you don’t miss any step, B2Press automates all processes. At every step—for example, when the status of a PR campaign request changes, when there is a content change, when a new message arrives from chat, and during the final approval waiting period—you are notified by email. If payment is awaited or your invoice has been generated, you can also receive an email notification. In addition, a resolved support request reaches you again as an email notification. More importantly, you can manage when you receive email notifications from the “Email notification preferences” step!Experience the ease of self-service PR with B2Press nowYou are now familiar with what B2Press has changed in the PR industry and the core features of the B2Press platform. You can run your first global PR campaign with B2Press! Open an account now and start setting up your first campaign in seconds. 

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A closer look at B2Press: Discover your PR command center
04.09.2025

A closer look at B2Press: Discover your PR command center

For more than a decade, B2Press has addressed traditional public relations (PR) processes with an approach suited to the digital age, and as of 2025, it has embodied this approach on a single platform. B2Press has condensed a digital PR model that benefits both brands and the media into a management panel. We summarized what B2Press is and how it works in this article. Today, our focus is the B2Press dashboard—an innovative platform that has virtually become a “command center” for PR professionals. In this article, we will also summarize the details of the dashboard, the meaning of the different sections, and how they can be used. If you have not yet created an account on the B2Press platform within just 10 seconds, let’s first guide you to the free account creation step. Because in this article, we will examine the fundamental elements that you will encounter after logging into the platform.General information about the B2Press interfaceB2Press designed its PR software, which streamlines the press release distribution process into 4 steps, according to current digital product development practices. That is why you can easily find what you need in the B2Press interface. Its simple elements and well-designed user experience flows make it easy to perform all tasks—from press release distribution to payment and reporting. A straightforward menu simplifies navigation within the B2Press management panel. B2Press also shares product innovations with all users without delay through regular announcements that can be followed from the homepage.B2Press dashboard homepage: Everything at your fingertips!When you create an account on B2Press in 10 seconds and log in to the management panel, the B2Press management panel homepage greets you. The homepage consists of three main sections:At a glance: In this section, you can see at a glance the number of your press releases that you have not yet sent, those currently in the distribution process, and those for which the distribution process has been completed. You can also track pending payments from this section. On the other hand, if you select a specific time range using the date filter tool, you can review the total number of releases you completed during that period and the total impression statistics obtained from the distributed press releases in that range. If all items in this section are 0 (zero), don’t worry. But go ahead and make your first press release submission now!Announcements: Right next to the “At a glance” section, there is an area where you can follow announcements from B2Press. You can keep up with product updates shared by the B2Press team, new countries and regions added to the media network, and all other important updates here, simultaneously with all B2Press users.Manage press releases: In the lower part of the page, you will find a list of the most recent press releases you have distributed with B2Press. You can see the distribution date, headline, and distribution status of these releases in this list. Under the “messages” column, you can also track the number of unread messages in your correspondence with the B2Press team for the relevant press release.The status of press releases on B2PressB2Press is designed to allow you to run all processes simultaneously for multiple press release distributions. While the distribution of one press release is ongoing, another may still be in the review stage. These conditions are expressed with different status messages. Let’s take a closer look at those messages:In review: You have selected your package, defined your press release distribution region or countries, and submitted your press release. The “in review” status appears at this stage. This means that B2Press editors are reviewing your press release to determine whether it is suitable for distribution.Payment pending: At this stage, your press release distribution request has reached the B2Press operations team and its suitability has been confirmed. Payment is expected so that your press release distribution process can continue.In progress: This stage defines the step after payment and before the final approval. After completing their review, B2Press editors await your approval for the final version of the release. For a press release with the “In progress” status, you can approve distribution with the “Confirm” button.Scheduled: After the payment and approval steps are completed, your press release distribution is scheduled. This status indicates that the planning is complete and that your press release will be distributed on the date you specified.Cancelled: Sometimes plans change, and press release distribution may be cancelled. B2Press also helps you create a corporate communications and PR campaign archive, and therefore your cancelled distributions are also archived.Rejected: If the release you uploaded to the platform is rejected after the first review, you will see this message. In some cases, the document you provided as a press release may not meet the criteria of your target markets. Information on how you can meet these criteria will be provided to you by the B2Press team.Distributed: This stage indicates that the press release distribution process has been completed. Your press release has been emailed to journalists in the country or region you selected. Congratulations!Completed: B2Press not only offers press release distribution services in 75 countries and 24 languages, it also reports the success of these press release distribution campaigns. This status message indicates that the reporting process has also been completed. You can download and review your report immediately.Simple menu, easy navigation: What’s in the B2Press menu?From the B2Press management panel, you can also access a menu designed to simplify navigation. The headings in this menu and their functions can be summarized as follows:Dashboard: The page that greets you when you log in to the B2Press management panel.Submit press release: You can easily start your new PR campaign using this menu item. When you click it, you are directed to the country/region selection step.Manage press releases: This menu item allows you to access the expanded list that includes all campaigns—the broader version of the list you see on the homepage. In other words, “manage press releases” is a list page. From this page, you can see your press release distribution statuses and view the correspondence specific to a press release.Support: The Support menu item takes you to the support page where you can reach the B2Press team with your questions.FAQ: If you are interested in self-service solutions or are looking for answers to frequently asked questions about how the B2Press platform works, you can use this menu item.Notifications: By using this menu item, you can go to the page where you can view and manage all the notifications you receive from B2Press.Account menu: How can I update my account and user info on B2Press?When you click the name at the very bottom of the B2Press main menu, a small menu appears. In this menu you can find the following items:Profile: You can use this menu item to access the section where you manage your account information.Policies: You can access legal documents such as the User Agreement, Privacy Policy, Cookie Policy, GDPR Compliance Commitment, Security Policy, Legal Notice, and Copyright Policy via this menu.Contact us: You can use it to get in touch with B2Press.Log out: You can use this to log out of your account.When you click the “Profile” menu item to update your account information, you will see a page with the following items:User profile: In this section, you can update personal settings such as first and last name, email, country, phone, and preferred language, and upload your profile photo.Security: You can use this section to reset and reassign your password.Billing profile: You can manage your billing information from this section. You can enter your billing address by filling out details such as company name, tax number, address, city, and country. If you do not have a company, you can check the “I don’t have a company” box and enter only address information.Manage your press releasesYou have discovered the basic information about B2Press’s management platform, which shortens PR processes, turns them into a flow, and makes them as easy as shopping on the internet! Now it’s time to take a closer look at the most advanced and core feature of the panel: Manage press releases!When you enter this page using the “Manage press releases” item in the main menu, you are presented with a screen where you can see all the press release distribution requests you have created on B2Press. On this screen:You can view all your requests with information such as headline, country/region preference, package selection, date, and status.You can perform easy searches with the help of the search bar.You can filter by options such as country/region/package/date/status using the filter button.You can carry out all actions for your press release distribution requests that are pending payment, editing, or approval from this page.You can also download the reports of your press releases whose sending process has been completed and whose reports have been prepared from this page.Explore the detailed request pageWhen you click any list item on the “Manage press releases” page, you are directed to a detailed page for that distribution request. You can carry out all actions related to the relevant request on these detail pages. What you can do on the request detail pages is listed as follows:You can start a chat: Whatever stage your sending process is at, you can start a live chat with the B2Press support team by clicking the chat bubble icon on a request detail page.You can edit your content: While still in the “in review” stage, you can update the brief or the press release you sent to B2Press.You can make a payment: For your press release distribution request at the “pending payment” stage, you can easily make a payment by using the “Pay” button on the detail page.You can grant content approval: The B2Press team edits your press release for distribution in your target market and sends it to you for final approval. You can approve or reject both your original release and the translated press releases on the detail page.You can cancel your request: You can cancel all your press release distribution requests until they reach the “Scheduled” status.You can view your report: After press release distribution is completed and the report is prepared, you can download your media coverage report by clicking the icon on the detail page.Key metrics: How to read B2Press reportsYou created your press release distribution request in four steps, easily made payment in the way you preferred; the content was approved, the sending was done, and you saw that wonderful message in the B2Press management panel: Completed!So how can you measure the impact your press release created in the target market from the B2Press report? Which key metrics are offered in B2Press reports and what do they mean? Let’s examine together:Introduction: B2Press’s media coverage reports start with the press release headline, package information, distribution date, target country, and distribution language information.General summary: This section of the report contains the most critical information so that you can grasp the impact of the distribution at a glance. You immediately discover the name of the media outlet that delivered your press release to the most people, the total number of pickups, the potential reading statistics, and the ad equivalency calculated with a special formula.Online summary: From this section, you can transparently learn the methods by which your press release distribution was carried out and how many journalists it was delivered to.Highlights: In the following section, you can see the media pickups your press release received, site by site, together with links.Online pickups: And finally, you are presented with a long list. In this way, you can discover all the media outlets where your press release received online media coverage in a single list.You’re ready: Distribute your first press release now!You have learned what you need to know about B2Press’s powerful management panel, which automates and simplifies global press release distribution by building a bridge between businesses and the media. You are now ready to distribute your first press release or to use B2Press with all its nuances!If you don’t yet have an account, create one for free in just 10 seconds and plan your first press release distribution.If you already have an account, log in and explore the subtleties of the management panel right away!B2Press makes it possible to reach more than 300,000 journalists directly via more than 30 global news agencies in 75 countries and 24 languages, so that your brand’s story reaches more people.In our view, don’t waste any more time—start using B2Press right away!

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