Press Release Distribution Insights, Guides and Best Practices

Explore expert insights, practical guides and industry updates on press release distribution, media coverage and global PR. Learn how to distribute news effectively, choose the right channels and maximize earned media visibility across markets.

What Is the Role of a PR Team? Public Relations and Its Core Functions

What Is the Role of a PR Team? Public Relations and Its Core Functions

A public relations team represents a strategic structure that manages how brands communicate with their target audiences, shapes reputation, and builds trust. In today’s business environment, PR teams do more than create visibility; they influence how a brand is perceived, how it is discussed, and how it positions itself during times of uncertainty.

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What is Customer Segmentation and Why Does Your Business Need It?

What is Customer Segmentation and Why Does Your Business Need It?

Customer segmentation is the process of dividing a business's customer base into subgroups with similar characteristics, needs, or behaviors.

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What are the 4 steps of strategic brand management?

What are the 4 steps of strategic brand management?

Strategic brand management enables brands not only to stand out in competitive markets but also to build trust and generate long-term value.

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Why Regular Media Communication Matters for Brands in Belgium?

Why Regular Media Communication Matters for Brands in Belgium?

In Belgium, regular media communication is not simply a visibility tactic but a strategic necessity for brands operating in a complex, credibility-driven market.

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What Is Business Communication and How Does It Impact Corporate Success?

What Is Business Communication and How Does It Impact Corporate Success?

Effective business communication directly influences every performance area of a company, from employee productivity to brand reputation.

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How Can Brands Build Trust in Italy?

How Can Brands Build Trust in Italy?

Brand trust in Italy is built on credibility, public reputation, and alignment with long-standing market expectations.

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