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B2Press Blog: Your guide to strategic communications, marketing and media

Curated by B2Press, our blog serves as a comprehensive knowledge hub exploring the intersection of strategic communications, public relations, marketing, and the media industry in today’s digital landscape.

Do Press Releases Help SEO? Myths vs. Reality

Do Press Releases Help SEO? Myths vs. Reality

When it comes to online visibility, one question comes up again and again: do press releases help SEO? The short answer is yes. Press releases are not a quick fix or a secret hack for rankings. When written with news value and distributed through trusted channels, they strengthen a brand?s authority, visibility, and digital footprint.

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How Does B2Press Guarantee Media Coverage?

How Does B2Press Guarantee Media Coverage?

Every journalist receives dozens of press releases daily, and newsrooms review hundreds. In such a competitive environment, the question is inevitable: how can media visibility truly be guaranteed?

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White Label Press Release Distribution for PR Agencies

White Label Press Release Distribution for PR Agencies

White label press release distribution allows PR and marketing agencies to deliver news on behalf of their clients using their own brand identity. Instead of creating their own distribution infrastructure or managing journalist relationships, they can use a professional service that handles delivery, monitoring, and reporting.

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Press Release vs Advertising: Key Differences Explained

Press Release vs Advertising: Key Differences Explained

When brands design their communication strategy, one of the most common questions is press release vs advertising: which is better? Understanding the difference between a press release and advertising is essential for companies that want visibility, credibility, and measurable results. Although both tools aim to reach audiences, the way they function and the value they generate are very different.Advertising buys exposure. Press releases earn trust. Both have unique roles in modern communication, and when used together, they create maximum impact.

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Press Release Targeting: Country, Region, and Global Strategies

Press Release Targeting: Country, Region, and Global Strategies

Press release targeting is one of the most important elements of a successful PR campaign. Deciding whether to focus on a single country, a regional cluster, or a global audience determines how widely your story travels and how effectively it reaches the right journalists. In this guide, we explain the differences between country, regional, and global press release distribution, highlight the role of language and timing, and show how PR platforms like B2Press help simplify the process.

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Getting started with B2Press: A complete beginner's guide

Getting started with B2Press: A complete beginner's guide

Looking for a faster and easier way to distribute press releases worldwide? B2Press is a self-service PR platform that helps you launch global campaigns with guaranteed media coverage. No agencies. No long-term commitments. In this article, you?ll learn what B2Press is, how it works, and how to launch your first PR campaign in just a few minutes.

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