How can Web3 projects leverage the power of digital PR?

Web3, one of the most trending technology topics in recent years, continues to mature and evolve into an industry year after year. Companies and projects operating in the Web3 sector, seen as a key concept for the future of finance and the internet, are also focusing on increasing their visibility through digital PR efforts. Let’s discover how Web3 projects can benefit from digital PR and how they can integrate technologies such as metaverse, artificial intelligence (AI), and virtual reality into their strategies.

 Web3 is a term that gained popularity in 2014 and the following years, particularly through Gavin Wood, one of the co-founders of Ethereum, although its roots trace back to the early 2000s. It has become one of the trendiest technology topics of recent years with the development of blockchain, encryption, and open-source software. Web3, which is becoming a sector day by day and focuses on finding solutions to the bottlenecks of traditional sectors with the decentralized architecture of blockchain technology, has accustomed the whole world to the idea that the internet can be a completely digital, decentralized, democratic and secure new version with its innovative approach.

In this article, we will discuss digital PR, a powerful tool that helps companies in the Web3 sector and next-generation Web3 projects effectively communicate their innovative solutions. We will particularly provide comprehensive answers on where Web3 projects should start their online PR efforts. To begin, let's briefly define Web3 and explain its significance.

General information about Web3: What is Web3 and why is it important?

According to the definition made by McKinsey, Web3 is a term used to describe the next version of the internet, which is built on blockchain technology and is jointly controlled by its users. The concept of the “Semantic Web”, which is considered the predecessor of Web3 and defines the reusability of information between communities, companies and software, is known to have been used by Tim Berners-Lee, the inventor of the World-Wide-Web, in the early 2000s. However, it is seen that Web 3.0 was defined and popularized as a “decentralized and trustless” version of the internet by Gavin Wood, one of the co-founders of Ethereum, the pioneering blockchain after Bitcoin.

Web3, often referred to as a “blockchain-based internet,” encompasses concepts such as decentralized applications (dApps), smart contracts on distributed ledgers, permissionless systems, and community-centric governance. In contrast, Web2 is characterized by massive tech corporations having centralized control over data stored on serveers and utilizing it for their commercial interests. While Web2 represents a monopolized, centralized era dominated by tech giants, Web3 emerges as a revolutionary internet technology that is community-driven, focused on digital independence, redefines ownership through nonfungible tokens (NFTs) and cryptocurrencies, and eliminates intermediaries in finance.

The Web3 and blockchain sector spans a wide range of companies, including blockchain infrastructure projects, decentralized finance (DeFi) firms, governance projects, decentralized autonomous organizations (DAOs), Web3 crypto wallets, decentralized exchanges (DEXs), digital identity projects like Worldcoin, and even the metaverse. According to DappRadar, a database of Web3 projects, there are at least 750 listed projects across various categories. While fiat currencies like TL, USD, and EUR form centralized economies, Web3 projects define their own financial structures, ownership models, and rights through digital currencies and community participation.

Why should Web3 companies do PR?

Since Web3 proposes a decentralized alternative to traditional internet, commerce, and finance, its marketing and communication strategies are also unique. Additionally, as a rapidly evolving industry, Web3 projects must act swiftly to gain visibility and build communities. PR and digital PR remain crucial tools for Web3 projects, particularly for the following purposes:

• Web3 Literacy: Whether it's a wallet, a Web3-focused crypto project, or an innovation at the intersection of AI and blockchain, all Web3 projects introduce a new terminology that takes time to translate into different languages. Digital PR efforts help bridge this gap by making complex technical concepts understandable to non-technical audiences.
• Trust: Web3 remains an uncertain industry, frequently facing trust-related challenges. Consistent leadership communication, press releases, and media visibility in crypto and finance publications play a crucial role in establishing credibility.
• Community: Web3 is fundamentally community-driven. From initial funding to growth and expansion, every stage of a Web3 project relies on its community. PR tools help Web3 projects effectively reach the blockchain and crypto community.
• Innovation: Competing in a fast-growing industry requires rapid product development. Most Web3 companies are highly innovative, and digital PR helps communicate these innovations to the public and media.
• Local Representation: PR tools such as press releases, special features and exclusive interviews support representation in various countries.
• Regulatory Relations: Web3 projects engaged in active PR efforts are naturally recognized by regulators, which may help ease regulatory processes.

Where should Web3 projects start their PR efforts?

Here are the key steps for boosting brand awareness through digital PR:

1. Press release distribution: Publishing newsworthy, well-written press releases regularly is the first step in increasing visibility.
    
2. AMA & Spaces sessions: Web3 projects often engage in "Ask Me Anything" (AMA) sessions and X (Twitter) Spaces broadcasts to build communities. Hosting voice events to discuss product launches, market trends, and project updates significantly increases community awareness.
    
3. Engaging with opinion leaders: Partnering with influential opinion leaders can enhance PR campaigns and boost visibility.
    
4. Community meetups: Hosting in-person events, city visits, and regular gatherings fosters trust and engagement within the Web3 community.
    
5. Sponsorship opportunities: Sponsoring major Web3 and finance events provides direct access to an audience interested in Web3.
    
6. Choosing the right PR partner: Working with a PR agency or digital PR service that understands the Web3 sector is crucial. Industry knowledge and credibility are key success factors in Web3 PR efforts.

Your PR partner in Web3 and blockchain: B2Press!

This is where B2Press steps in! Providing press release distribution services in over 50 countries, B2Press is ready to be your PR partner for Web3 and blockchain projects. Having made exclusive agreements with crypto and blockchain media platforms, an extensive media network, as well as deep expertise in Web3, B2Press ensures that complex technical topics are conveyed in clear, engaging, and editorial-quality formats. From press release distribution and PR impact measurement to special features, B2Press leverages all PR tools to help Web3 projects establish brand awareness rapidly.

Contact us to learn more about our Web3 projects and blockchain company references and explore how our services can support your business!