PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
With a correct execution of a digital marketing strategy, an ecosystem of a company content is created in print media, online media, social media, website(s), etc. This ecosystem represents the keyword cloud of the company, which constitutes the brand story with main and sub-arguments. Utilized as a basic tool in content marketing, a press release distributed to media makes the highest contribution to this story.
Content seeding refers to the distribution of content in the form of a teaser or full editorial contribution through owned media or proprietary profiles in third-party media.
Owned media can be your own event, website, blog, newsletter, podcasts or vodcasts. It can also be direct messages to subscribers via Messenger or WhatsApp, mailings, RSS feeds or chatbots.
Foreign media with their own profiles can be all forms of social media like Facebook, Twitter, YouTube, Google+, XING, LinkedIn, Instagram and Pinterest.
If you want to spread content today, you have to ask yourself questions such as:
A good content seeding plan helps companies build up greater online reach, design interaction and understand the distribution of their own digital content. Through the process innovations of seeding, the needs of a company can be better served and the successes can be controlled. The added value in terms of content for customers, users and recipients will lead to a sustainable increase in the company's online value.
The evaluation of the PR work carried out has also hardly changed and is closely linked to the work processes of classic public relations. From maintaining the media list to sending the press release in bulk: A classic PR agency still measures its own value and the value of its work by the amount of press contacts that lie dormant in its mailing list - regardless of how many and which media take up its content. Not the actual visibility at the end of the day, but the effort and service of an agency are paid by the company. This has to do with the fact that the influence and the actual reach of individual print media can hardly be measured. The work processes and the performance requirements of classic public relations have hardly changed since then. Unlike conventional PR agencies, today a wide distribution is made through online PR services and the number of coverages is increased through collaborations such as distribution with the news agency in addition to media lists.
The recipient's perspective in a press release, with objective and detailed information that is relevant for independent opinion forming at a recipient, increases the chance that journalists and bloggers will do something with a press release. With the right seeding plan on the internet, thanks to SEO-optimized press releases, you can even tell your brand story independent of media, to people who are also specifically looking for your products or services. The recipient perspective is also important for this direct communication option via press releases.
Here are the benefits of SEO-optimized press releases:
Content seeding via press releases is suitable for any company that wants to reach more users online with its contents and increase the visibility of its products or its brand. Content seeding, therefore, is particularly suitable for
If you consider to build a content seeding strategy through press releases for your company, B2Press | Online PR Service can help you. With the right planning and specialized strategic marketing approach, you can easily reach your target audience and monitor your results with detailed reports.
