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Poland’s growing influence in Central Europe makes it a crucial market for brand communication. With a population exceeding 38 million, it serves as a major business hub for both EU and regional operations. Sharing your company’s news in Polish enhances your visibility, boosts brand reputation, and connects you with one of Europe’s fastest-growing digital audiences.
Poland’s media ecosystem includes prominent outlets such as Gazeta Wyborcza, Rzeczpospolita, Wirtualna Polska, Onet.pl, and TVN24. The Polska Agencja Prasowa (PAP) remains the country’s most reliable and widely cited news agency, providing verified information to online, television, and print platforms nationwide. These networks form the backbone of Poland’s trusted media environment.
PR packages in Poland include bilingual press release creation, translation, and nationwide distribution through PAP and targeted media channels, helping brands build trust, improve visibility, and expand recognition within one of Europe’s most digitally active markets.
Poland’s media consumption is rapidly moving online, with 77% of citizens accessing daily news through digital platforms. The nation’s internet penetration rate of nearly 90% reflects a growing reliance on mobile devices and social channels for information. As traditional outlets modernize, brands have increasing opportunities to engage audiences through localized, data-driven PR strategies.
With 34.5 million internet users, Poland provides a diverse digital audience for brands seeking measurable PR impact. Readers actively engage with multimedia news formats, and 7 out of 10 Poles verify information across multiple sources, a sign of high media literacy. For brands, this means that credibility, transparency, and consistent media visibility are key to building trust.
Submit your press release now and get published through trusted news agencies.
SUBMIT PRESS RELEASEThrough its collaboration with Polska Agencja Prasowa (PAP), B2Press delivers localized press release writing, guaranteed national coverage, and comprehensive media monitoring. Each campaign includes expert editorial review, targeted distribution, and detailed reporting to ensure measurable visibility.
Submit your press release through B2Press today and secure guaranteed coverage across Poland’s most reputable media channels.
Social media and online platforms play an essential role in Poland’s information landscape. Platforms like Facebook, YouTube, LinkedIn, and TikTok serve as key news and engagement sources, especially for younger demographics. Integrating online PR with social media outreach enhances brand exposure and ensures your message reaches audiences across multiple digital touchpoints.
Looking for press release distribution services in Poland? This section explains press release distribution packages, media coverage options, Polish and English-language requirements, and local editorial standards. You’ll also learn how B2Press helps brands reach Polish journalists, national news portals, and digital media platforms across Poland.
Well-written, newsworthy press releases are distributed across Polish media through the PAP (Polska Agencja Prasowa) news agency, supported by industry-targeted media lists and trusted local partners to reach relevant, high-traffic outlets nationwide. We craft news-driven press releases designed to attract editorial attention and maximize media pickup.
Press releases are distributed to leading Polish media websites, alongside industry-specific outlets, through extensive and targeted media lists. This ensures reach across relevant, high-traffic publications such as Onet.pl, WP.pl, Interia.pl, Gazeta.pl, Rzeczpospolita, Dziennik Gazeta Prawna, Puls Biznesu, Money.pl, TVN24, Polsat News, and other prominent national and sector-focused platforms.
Depending on the package selected, we provide a minimum number of guaranteed publications.
Yes. Press releases distributed in Poland must not exceed 400 words, including contact details and source city information. Any additional 100 words beyond this limit will incur an extra charge.
For Poland distributions, providing a contact name, surname, and email address for press communication is mandatory, and these details will be publicly visible.
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