Pick a distribution plan that fits your needs and publish your press release across Italy.
Choose the most suitable distribution package for your PR goals and submit your press release to get featured on Italy’s leading news platforms.
Choose the most suitable distribution package for your PR goals and submit your press release to get featured on Italy’s leading news platforms.
Discover B2Press’s detailed press release reports, offering valuable insights into media coverage across Italy through our extensive distribution network.
As Europe's first fully online PR service, B2Press has been delivering effective media communications since 2016, now spanning more than 50 countries worldwide. Our specialized Italian press release distribution service combines efficiency with cost-effectiveness, enabling brands to establish a strong media presence in the Italian market.
According to the Reuters Institute Digital News Report 2024, traditional news outlets in Italy have seen a sharp decline. Television usage dropped from 85% in 2017 to 65% in 2024, while newspaper fell by 37% between 2019 and 2023. In 2024, social media (69%) surpassed television (65%) as the most preferred news source among Italians.
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SEE MOREItaly's media landscape is undergoing a significant digital transformation, shifting from its historically television-dominated news environment. While TV has traditionally been the primary news source, digital media outlets are increasingly challenging this supremacy, reshaping the country's media consumption patterns. This digital evolution is particularly evident in advertising revenues, where online platforms now command 58% of total advertising spend.
Italy demonstrates robust digital connectivity, with internet penetration reaching 87.7% of the population, encompassing approximately 52 million internet users as of January 2024. The country maintains a strong social media presence; although social media users decreased by % 2.5% in 2024, Italy has a strong presence on social media.
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SEND YOUR REQUESTB2Press serves as a strategic bridge between your brand and the Italian media ecosystem, delivering comprehensive press release services across Italy and key European markets. The end-to-end solution includes professional content creation, targeted distribution, and detailed performance analytics, enabling brands to establish an effective media presence in the Italian market.
Trust in Italian news media has shown significant growth. This enhanced credibility coincides with robust social media engagement, as 40% of Italian users actively share news content across platforms. The Italian media landscape stands out for its diverse array of well-developed outlets, fostering a vibrant environment for freedom of expression and comprehensive news coverage.