PR packages include press release writing, distribution via segmented media lists and news agencies, media monitoring and reporting processes.
Would you like to publish a press release in Italy? B2Press’s services combine local expertise with targeted distribution, ensuring your message resonates with Italian media and audiences. Your press content is developed by native Italian editors and PR specialists who understand the nuances of local industry dynamics.
Press Release Packages Pricing Table
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Press Release Packages Pricing Table
* Package prices do not include taxes.
Discover B2Press’s detailed press release reports, offering valuable insights into media coverage across Italy through our extensive distribution network.
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As Europe's first fully online PR service, B2Press has been delivering effective media communications since 2016, now spanning more than 50 countries worldwide. Our specialized Italian press release distribution service combines efficiency with cost-effectiveness, enabling brands to establish a strong media presence in the Italian market.
According to Reuters Institute Digital News Report 2024, traditional news outlets endured a significant decrease this year. Television, which is the highest-reaching news medium, has decreased from 85% to 65% from 2017 to 2024. The newspaper sector is continuously declining as well. Reuters reported a 37% decline from 2019 to 2023.
Television and social media are the most preferred news sources for Italians. Both challenged each other with 65% (TV) and 69% (Social Media) in 2024. However, since 2022, Social Media has been the most used news source.
Italy's media landscape is undergoing a significant digital transformation, shifting from its historically television-dominated news environment. While TV has traditionally been the primary news source, digital media outlets are increasingly challenging this supremacy, reshaping the country's media consumption patterns. This digital evolution is particularly evident in advertising revenues, where online platforms now command 58% of total advertising spend, effectively surpassing television's long-held dominance in the sector.
Looking at revenue shares within the Italian media, Comcast Corporation/Sky and Fininvest/Mediaset shares the first places followed by the public service broadcaster RAI.
Italy demonstrates robust digital connectivity, with internet penetration reaching 87.7% of the population, encompassing approximately 52 million internet users as of January 2024. The country maintains a strong social media presence, with 42.80 million active users representing 72% of the population. Although social media users decreased by %2.5 in 2024, Italy has a strong presence on social media.
B2Press serves as a strategic bridge between your brand and the Italian media ecosystem, delivering comprehensive press release services across Italy and major European markets. Our end-to-end solution encompasses professional content creation, targeted distribution, and detailed performance analytics, enabling brands to establish an effective media presence in the Italian market.
According to the Reuters Institute Digital News Report 2021 edition, Italy has an internet penetration of 93%, and media is one of the sectors that has lost revenues due to the pandemic and declining print readership.
Trust in Italian news media has shown significant growth, with Reuters Digital News Report documenting an 11-point increase to reach 40%. This enhanced credibility coincides with robust social media engagement, as 40% of Italian users actively share news content across platforms like WhatsApp, Instagram, Facebook, and Twitter. The Italian media landscape stands distinguished by its diverse array of well-developed outlets, fostering a vibrant environment for freedom of expression and comprehensive news coverage.
Italy's PR landscape is characterized by specialized agencies serving key sectors, including automotive, fashion, and finance industries. B2Press, an established online PR service with a strong European presence, delivers comprehensive expertise across all major Italian industries through its innovative service model.
B2Press combines industry expertise with digital innovation to deliver exceptional PR services in Italy. Our team of seasoned communication professionals excels in brand awareness campaigns, leveraging our position as a fully online PR service to maximize impact across digital media channels. We provide comprehensive press release services—from professional writing and local market adaptation to strategic distribution and detailed performance analytics—all integrated into a single, cost-effective package.
B2Press introduces an effective and cost-efficient press release distribution in Italy. B2Press offers its services in more than 50 counties and 24 languages worldwide.
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B2Press helped us to gain international media coverage, and the results exceeded our expectations. B2Press demonstrated excellent coordination, ensuring timely delivery of all inputs. Their commitment to excellence made the process seamless, and we truly appreciate their dedication and the success of our partnership.
B2Press provided us with media analysis and offered us the opportunity to identify our shortcomings and improve them. In my opinion, it is difficult to find another PR service that provides this type of service. Additionally, they worked with us on our projects, provided us with consultation, and supported us.
B2Press was the ideal next-generation communications partner for us. Their “Pay as you go” model has made our marketing efforts more compact, particularly in PR. The most important difference that distinguishes B2Press from its competitors is that they have a much better understanding of modern marketing and have built a new system.
Working with B2Press has delivered the results we sought – outstanding media coverage and enhanced brand awareness. Communication is always efficient and timely, and the B2Press team is highly proactive, consistently adding value to all the services they provide, making the entire process smooth and effective.
We have been working with B2Press since early 2021. Within this time, B2Press has proven itself as a reliable business partner, both in terms of PR support and increasing our brand’s visibility. We are extremely pleased with its efficiency, and the results it has achieved. They are highly capable and effective PR service provider.
B2Press fills an important gap in the issues that technology companies and startups in Turkey typically have trouble prioritizing. I recommend acquainting yourself with B2Press, which really stands out thanks to the advantages afforded by its unique working model, its end-to-end service, and its global reach.
I was looking for a PR agency to increase our brand awareness and online visibility, and B2Press more than delivered. B2Press quickly responded our request, and their expertise in creative content writing made our PR works newsworthy. Moreover, their detailed media coverage reports are what make B2Press ahead of other traditional PR agencies.
B2Press provides a truly invaluable service. Its team is fully dedicated and attentive to providing the best possible experience every time we have worked together. B2Press has consistently proven to be a trusted and cherished partner in helping us achieve our organization’s goals with great success.
B2Press has successfully ensured the widespread distribution and visibility of our media contents among our target audiences. Thanks to their excellent customer service, the entire process is simple but effective, with great communication both during and after distribution. We highly recommend the team at B2Press.
B2Press team is extremely helpful with our PR distribution services in the MENA region. We started working with them since the launch of Middle East & North Africa Stevie Awards program in 2019. We are very happy with the services they provide and attention to details to guarantee a successful distribution.
As TouchApp, we are thrilled to work with B2press and look forward to continuing our collaboration. Their professional service, backed by a friendly, cooperative and experienced team. They are consistently exceeds our expactations every time. B2Press is always dedicated to providing the best solutions to meet our needs.
As a CEO, I am constantly using B2Press for press release distribution services in different countries and regions to increase our brand awareness. Their service is highly professional, fast and customer-oriented. What I appreciate the most is the personal support during the process and the clear clipping reports.
