Press Release Distribution in Italy

Press release distribution in Italy enables companies to reach audiences within one of Europe’s most influential media markets, where national news agencies play a central role in shaping public and business discourse. Distribution is available in English and Italian and is carried out via Adnkronos, Italy’s leading news agency. Press releases also receive guaranteed publication on major Italian news websites such as larena.it, newsmondo.it, notizie.it, and other prominent platforms, ensuring broad reach across business and general news audiences.

Select your PR distribution package for Italy and secure professional press release distribution with trusted media coverage.

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Announce Company News Across Italy’s Media Landscape

Communicating company news in Italy requires an approach that reflects the country’s strong editorial culture and reliance on authoritative news agencies. Whether announcing a product launch, investment, partnership, market expansion, or corporate milestone, press release distribution in Italy allows brands to deliver messages through well-established media channels. Regular exposure across credible outlets helps build reputation, reinforce authority, and maintain long-term visibility in a competitive information environment.

Announce Company News Across Italy’s Media Landscape
Key Press Release Distribution Channels in Italy

Key Press Release Distribution Channels in Italy

B2Press provides press release distribution in Italy through Adnkronos, a primary news source for national, regional, and sector-focused publishers. Distribution is reinforced with guaranteed placement on leading Italian digital news platforms, including larena.it, newsmondo.it, and notizie.it. This combination ensures access to audiences following business, politics, economy, and corporate developments, while maintaining strong editorial credibility and online reach.

Press Release Packages and Prices in Italy

B2Press offers flexible press release packages in Italy to support different communication goals, coverage requirements, and budgets. Companies can choose between targeted national exposure or broader international visibility, with publication available in both English and Italian. Select the media coverage option that best matches your objectives, target audience, and growth strategy.

Italy Press Release Distribution Packages

BASIC
WIRE
PREMIUM
EXCLUSIVE

CONTENT

Editorial review of the press release
Writing a press release in English
Translation and localization into Italian

DISTRIBUTION

Distributing to targeted media lists
Distributing to the press with an image
Distributing to partnered websites
Distributing to the press via the news agency Adnkronos
Guaranteed coverage on one of the leading Italian news sites (larena.it, newsmondo.it, notizie.it, and more)
Total guaranteed coverage

REPORTING

Media monitoring
Detailed media coverage report

Press Release Distribution Results in Italy

Discover real media coverage reports from press release distributions to Italian and regional media outlets.

Real Estate PR Italy
Real Estate PR Italy

Coverage results from real estate press releases in Italy

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Architecture PR Italy
Architecture PR Italy

Coverage results from architecture campaigns in Italy

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Mobility & EV PR Italy
Mobility & EV PR Italy

Coverage results from mobility and EV announcements in Italy

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Tourism & Travel PR Italy
Tourism & Travel PR Italy

Coverage results from tourism and travel campaigns in Italy

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Press Release Distribution in Italy’s Agency-Led Media Environment

Italy’s media ecosystem is strongly influenced by national news agencies that act as key gatekeepers for information flow. Business, political, and economic news often enters the media cycle through agency distribution before reaching a wider audience. In this context, structured press release distribution helps brands position announcements within trusted editorial frameworks, improving clarity, credibility, and reach in a media landscape that values authoritative sourcing.

Press Release Distribution in Italy’s Agency-Led Media Environment
Online Reach and Media Access Across Italy

Online Reach and Media Access Across Italy

In Italy, online visibility is largely shaped by how content flows from national news agencies into digital publications. Many Italian news platforms source and amplify agency content rather than producing standalone reporting. Press release distribution in Italy enables brands to enter these distribution streams early, allowing announcements to circulate across multiple online publications, remain indexed by search engines, and stay accessible to readers over time across different regions and sectors.

Submit your press release now and get published through trusted news agencies.

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B2Press: Connecting Brands with Italy’s Media Ecosystem

B2Press helps brands navigate Italy’s agency-centric media structure by offering a clear and reliable path to publication. Through direct access to Adnkronos, combined with bilingual formatting and editorial alignment, we ensure press releases are prepared and distributed according to Italian media practices. 

With B2Press, companies can submit press releases through a single workflow while ensuring consistency, credibility, and strong visibility across Italy’s media landscape.

B2Press: Connecting Brands with Italy’s Media Ecosystem
Boost Exposure Through Online and Social Channels

Boost Exposure Through Online and Social Channels

Once published in Italy, press releases often gain momentum through redistribution across digital news platforms and secondary references. Agency-sourced content is frequently shared, republished, and indexed, extending its lifespan beyond the initial release. A strategically distributed press release helps brands remain present in ongoing news cycles, increase digital touchpoints, and strengthen visibility across online and social channels long after publication.

Frequently Asked Questions about Press Release Distribution in Italy

Need press release distribution services in Italy? This section explains press release distribution packages, guaranteed media coverage, Italian-language requirements, and editorial standards. You’ll also learn how B2Press helps brands reach Italian journalists, news websites, and digital media outlets across Italy.

How does press release distribution in Italy work?

Our expert editorial team creates the press release content in English, which is then localized into Italian by native local editors. Distribution is carried out through the leading local news agency Adnkronos and industry-targeted media lists. Media coverage is monitored for five days, after which a detailed coverage report, including AI-based visibility scoring, is made available on the platform.

Press releases in Italy are distributed to relevant media outlets based on topic and industry to ensure precise targeting. For each campaign, distribution is carried out through the Adnkronos news agency, supported by dedicated media lists and trusted local partners who leverage their established channels to secure genuine coverage across Italian media outlets.

Yes, our Italy PR packages deliver guaranteed, high-visibility coverage across top-tier local and national media outlets, including LiberoQuotidiano, MSN Italy, Notizie, Tiscali, Virgilio, and many other influential Italian platforms.

Italian media operates in Italian; therefore, press releases are distributed in Italian to ensure clarity, relevance, and media acceptance.

No, there is no content length limit for our Italy press release packages. However, we recommend keeping press releases between 600 and 700 words, as shorter content is more engaging and more likely to attract media interest.

Yes, cryptocurrency-related press releases can be distributed in Italy, provided the relevant brand holds the required licenses issued by the Italian authorities. Without the appropriate licensing, press release distribution for cryptocurrency-related content is not permitted.

For press release distribution in Italy, including a contact name, surname, and email address for press inquiries is required, and this information will be publicly displayed.

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