Press Release Distribution in Italy

Distributing press releases in Italy enables brands to reach audiences nationwide and strengthen their media presence. Through B2Press, your news is distributed via Adnkronos, Italy’s leading news agency, and published on top outlets like larena.it, newsmondo.it, and notizie.it, offering guaranteed coverage and measurable media impact.

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Press Release Packages & Prices in Italy

PR packages in Italy are designed to help brands localize their message, translate it into Italian, and reach audiences through trusted news outlets, ensuring effective communication and enhanced visibility across the Italian market.

PACKAGES | Italy

BASIC
WIRE
PREMIUM
EXCLUSIVE

CONTENT

Editorial review of the press release
Writing a press release in English
Translation and localization into Italian

DISTRIBUTION

Distributing to targeted media lists
Distributing to the press with an image
Distributing to partnered websites
Distributing to the press via the news agency Adnkronos
Guaranteed coverage on one of the leading Italian news sites (larena.it, newsmondo.it, notizie.it, and more)

REPORTING

Guaranteed coverage on
Media monitoring
Detailed media coverage report

ADDITIONAL FEATURES

Dedicated account executive

Media Coverage Report Examples

Discover B2Press’s detailed press release reports, offering valuable insights into media coverage across Italy through our extensive distribution network.

New Destination Launch
New Destination Launch

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Ceramics Exhibition: Cersaie
Ceramics Exhibition: Cersaie

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Partnership Announcement
Partnership Announcement

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Investment in Printler
Investment in Printler

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Enhance Your Media Presence in Italy

Italy offers one of Europe’s most influential and dynamic media markets, blending a strong journalistic tradition with digital innovation. Through B2Press, your press release is localized, professionally edited, and distributed via Adnkronos, Italy’s premier news agency. This guarantees visibility across national and regional platforms, ensuring your message resonates with both business and consumer audiences throughout the country.

Enhance Your Media Presence in Italy
Italian News Consumption in a Digital Era

Italian News Consumption in a Digital Era

According to the Reuters Institute Digital News Report 2024, Italy’s media consumption continues to shift toward digital platforms. Television’s dominance has dropped from 85% in 2017 to 65%, while social media has risen to 69%, becoming the most popular news source. This digital-first environment presents an ideal opportunity for brands to engage with connected Italian audiences through credible online publications.

Voices of Success

No matter how much we say, our customers say it best. Hear their comments, straight from the source.

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Media Modernization and Online Growth

Italy’s media ecosystem has experienced rapid modernization, with online platforms now accounting for over half of total ad spending. Traditional newspapers face readership decline, while news websites like Fanpage.it, Today.it, and Notizie.it attract millions of daily visitors. For brands, this marks a turning point where digital press releases play a key role in maintaining visibility and shaping public perception.

Media Modernization and Online Growth
Widespread Internet and Social Media Penetration

Widespread Internet and Social Media Penetration

With 87.7% internet penetration and over 52 million users, Italy’s digital audience continues to expand. Social media remains central to news discovery, particularly on platforms like Facebook, Instagram, and LinkedIn. Despite a small decrease in total user numbers, engagement remains high, positioning digital PR and press release distribution as crucial tools for reaching Italian consumers effectively.

Start distributing your press release today and let the world hear what makes you unique.

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Trust, Credibility, and Media Engagement in Italy

Trust in Italian news media is steadily rising, creating an environment where accurate and authentic brand communication thrives. Nearly 40% of Italians engage actively with the news they consume, often sharing stories on social media. This behavior amplifies visibility and drives organic exposure.

Submit your press release through B2Press and reach journalists and readers across Italy today.

Trust, Credibility, and Media Engagement in Italy
Strategic Communication with B2Press

Strategic Communication with B2Press

Partnering with B2Press ensures your brand gains a competitive edge in the Italian market. Every press release is localized by native editors, distributed via Adnkronos, and guaranteed coverage on leading platforms such as larena.it, newsmondo.it, and notizie.it. Each campaign includes detailed reporting and measurable visibility, helping brands strengthen credibility and media presence across Italy’s top digital outlets.

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