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According to the Digital News Report published by the Reuters Institute for the Study of Journalism, online channels are mainly preferred as a news source in the country, with a rate of 84%. TV and social media follow the online media with 67% and 64% respectively. The most trusted news sources by Hungarian citizens are HVG, RTL Klub, index.hu, 24.hu, and 444.hu.
In recent years, Hungary has seen a rise in digitalization, partly driven by shifts in media consumption habits. As independent journalists increasingly turn to digital platforms such as Facebook and YouTube, these channels have become key news sources for the public. 39% of Hungarians trust online news they access through search engines, reflecting the credibility of digital media.
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The Hungarian Public Relations Association (MPRSZ), founded 30 years ago to represent PR agencies and public relations consultancies in Hungary, argues that the PR industry is experiencing a renaissance in Hungary in an era when change is constant and inevitable. In this context, the organization published the 2021 PR Trend Report to reveal the current state of the Hungarian public relations industry, and in its report, it finds that the PR industry saw an increase in revenues.
B2Press offers end-to-end press release distribution in Hungary. Based on a submitted brief, content is first created in English, then translated and localized into Hungarian for optimal media relevance. The press release is distributed via national news agencies and targeted journalist lists, ensuring broad exposure across digital channels. A detailed media coverage report is provided to track published results and measure impact.
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SEND YOUR REQUESTAccording to the Reuters Institute, 85% of Hungarians prefer online channels for news. Between 2016 and 2021, TV news consumption dropped from 72% to 64%, while print media usage fell to just 12%, well below the European average. This highlights the growing importance of online visibility for reaching Hungarian audiences.
Hungary has a high level of internet penetration, with a large majority of the population actively using social media platforms. Popular channels include YouTube, Facebook, Messenger, and TikTok, which see widespread use across the country. Although platforms like Twitter have smaller user bases, overall access to online channels and social media continues to grow steadily in Hungary.
