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B2Press PR packages for Azerbaijan include localized press release writing, Azerbaijani translation, and targeted distribution through leading outlets such as Trend.az, Day.az, and Azertag.az. Gain guaranteed online coverage, regional credibility, and detailed media reports delivered within a week.
According to IREX’s Media Sustainability Index, online and social media platforms are among the most widely used and trusted news sources in Azerbaijan. While digital channels are growing rapidly, television remains a preferred source. Additionally, the presence of Azerbaijani, Russian, and English-language media reflects the country’s multilingual media landscape.
In Azerbaijan, state television channels remain the main sources of news, while printed publications play a secondary role due to limited distribution. Access to media is easier in Baku than in rural areas. As a result, targeting online channels in PR activities is the most effective way to reach wider audiences and achieve impactful results.
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E-commerce in Azerbaijan has grown significantly in recent years, especially among younger consumers. Categories such as clothing, cosmetics, electronics, and books are among the most popular in online shopping. This growth is driven by increased internet penetration, widespread smartphone usage, and evolving consumer habits. These trends highlight the importance of using effective digital channels for brands looking to enter the Azerbaijani market and reach their target audience.
According to Data Reportal, 89% of Azerbaijan's population has internet access, and more than half actively use social media platforms. As smartphone usage has grown significantly in recent years, reaching 80%, desktop usage has declined to 24%, reflecting the country's rapid shift toward mobile-first digital consumption and changing media habits.
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SEND YOUR REQUESTB2Press offers cost-effective packages to help brands gain visibility in Azerbaijan. With press releases prepared in Azerbaijani and Russian by an experienced editorial team, B2Press ensures a strong local impact. During distribution, it collaborates with the Azerbaijan State News Agency (AZERTAC) to reach the target audience through trusted channels.
In Azerbaijan, social media usage has been steadily increasing, with millions of users active on platforms. Mobile connectivity is widespread across the country, with the number of cellular connections continuing to grow and supporting the rise of digital engagement. Brands that are featured on Azerbaijan-based news websites also increase their chances of reaching consumers on social media.
