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B2Press PR packages for Africa include localized writing, Arabic and French translation, and trusted media distribution through Africa-Newsroom, Reuters, and Bloomberg. Gain guaranteed coverage, regional relevance, and transparent 10-day reporting across 1 to 54 African countries.
Discover B2Press’s detailed press release reports, offering valuable insights into media coverage across the African Countries through our extensive distribution network.
According to a survey, 7 out of the top 25 media outlets are based in Africa, with the BBC taking the lead. This insight is also reflected in the South Africa section of Reuters Institute’s Digital News report. CNN, Daily Sun, and BBC rank among the most visited news websites. In Nigeria, the trend is similar; CNN and BBC stand out as the most frequented news sources.
A study by the non-governmental organization Africa No Filter found that 35% of news about Africa comes from foreign media outlets like AFP and the BBC, highlighting the influence of international media. This presents an opportunity for local businesses to boost their visibility through targeted press release distribution in key African markets.
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Research by Inflection Point International shows that African media outlets are breaking new ground by uncovering untold stories and driving change, despite resource limits and media freedom challenges. In a survey of 49 news organizations from Ghana, Kenya, Nigeria, and South Africa, over 85% reported playing a crucial role in sparking notable political and societal shifts. Moreover, 57% of these outlets have earned national recognition, and 28% have received international awards.
South Africa, the farthest country from Europe and North America in Africa, is increasingly present on social media every year. According to Kepios data for 2024, South African internet penetration increased by 0.9%, and social media use rose by 0.8% in just one year. It highlights how digital platforms are becoming an essential part of daily life in South Africa.
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SEND YOUR REQUESTRecent data supports this digital transformation: a Nielsen IQ study reveals that over 30% of South African consumers now prefer online platforms for daily activities like grocery shopping. This digital shift highlights the strategic value of online PR solutions for brands seeking to engage with Africa's expanding markets.
As African media stories increasingly reach global audiences, brands have a unique opportunity to connect with local consumers through trusted media channels. B2Press simplifies press release distribution across the continent, enabling brands to engage journalists in a region marked by rapid growth in internet access, social media usage, and media literacy. This shift creates powerful new pathways for visibility, trust, and market expansion.
