B2Press Blog: Your guide to strategic communications, marketing and media

Curated by B2Press, our blog serves as a comprehensive knowledge hub exploring the intersection of strategic communications, public relations, marketing, and the media industry in today’s digital landscape.

How brands use NFTs for marketing?
05.07.2022

How brands use NFTs for marketing?

As the Web is shifting towards a market and community based Web 3.0, and the physical and digital wo

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How to find archival footage of Turkey for documentaries?
21.06.2022

How to find archival footage of Turkey for documentaries?

Documentary producers, film directors, or journalists may at times need archival footage of news for

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Make customers part of the story with experiential marketing!
20.05.2022

Make customers part of the story with experiential marketing!

Not so long ago, many brands were able to easily reach their target groups via social media platform

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What is sensory marketing and how is it done?
09.05.2022

What is sensory marketing and how is it done?

While traditional marketing strategies focus only on the senses of sight and hearing, marketing expe

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What is brand positioning and how is it done?
21.04.2022

What is brand positioning and how is it done?

When we refer to a car brand known for its reliable cars, a sportswear company that supports social

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How does brand trust affect Spanish consumer behavior?
08.04.2022

How does brand trust affect Spanish consumer behavior?

Spanish consumer behavior is straightforward. Brand loyalty is not a major sales driver, but brand t

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