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Expand your agency’s services with global PR distribution in 75+ countries, featuring guaranteed coverage, localized press releases, and white-label reporting for your clients.
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Discover who trusts B2Press and why they choose us
Austria is a highly connected market. It combines high digital adoption with a well-established mix of national and regional news brands. 8.69 million people were using the internet at the end of 2025, representing 95.3% of the population. There are also 6.98 million social media users in Austria.
The news market itself includes public-service media alongside national publishers as well as strong regional brands. There is an ongoing shift from traditional channels toward online news, social media and video networks. This creates a market where digital visibility and locally relevant German-language communication play an important role in reaching Austrian audiences.
Effective press release distribution reflects the structure of Austrian digital publishing. National news sites can give corporate announcements broad visibility, while regional publishers provide additional routes into audiences following local news. Depending on the selected B2Press package, guaranteed coverage can include kurier.at, 5min.at, regionews.at and other relevant German-language websites.
B2Press offers press release distribution services for Austria with package choices that can be compared by the support and media coverage included. Confirmed service components include press release writing support, translation and localization to German, distribution to the media and guaranteed coverage according to the selected package.
Since Austrian readers obtain information through publishers’ websites, apps, and other digital channels, online press release distribution is of great importance. German is Austria’s official language, making professional German press release translation particularly relevant for companies preparing news for the domestic media environment. Publication on established news sites can provide a verifiable reference point for corporate communications, support brand credibility and keep an announcement accessible after the first day.
Austria’s media market combines countrywide news brands with publishers focused on particular regions and federal states. For companies announcing a market entry, partnership, product launch, appointment, event or other corporate development, that mix creates opportunities for both broad and locally relevant exposure. B2Press distributes professionally prepared press releases through selected Austrian online outlets, with guaranteed coverage on websites included in the chosen package. Local media channels such as kurier.at can contribute to national visibility, while 5min.at and regionews.at add regional publishing contexts. This balance makes Austria press release distribution more relevant to the way different audiences follow news.
Submit your press release now and get published through trusted news agencies.
SUBMIT PRESS RELEASEThe Austria workflow can cover the main steps required to prepare an announcement for publication: writing or editing the press release, translating and localizing it into German when needed, distributing it via industry-targeted media lists and securing guaranteed media coverage according to the selected package. Companies can submit press releases when they are ready to begin the distribution process. For the communications teams, this creates a clear route from source material to localized publication while keeping the scope of guaranteed coverage tied to the option selected.
Media coverage can create value beyond the initial distribution day. When a press release remains available on an established online news site, it may continue to be found through direct browsing, search engines, AI tools, links, citations and sharing, subject to the publisher’s and platform’s own indexing and visibility. That continued discoverability gives journalists, stakeholders, customers and partners a durable reference for the announcement.
Have questions about press release distribution in Austria? Below you’ll find clear answers about press release distribution services, distribution packages, guaranteed media coverage, German-language requirements, and how B2Press helps brands reach authoritative Austrian media outlets.
Press releases in Austria are distributed through local news agencies, Austrian PR distribution platforms, as well as industry-targeted media lists. You can benefit from our expert writing and translation services, and the process is completed within a week of media monitoring, followed by a detailed coverage report.
Our distribution network includes high-tier and industry-specific media lists, enabling extensive media reach across Austria. Press releases are delivered to relevant Austrian news portals, business media, and sector-focused publications.
Within our Austria PR packages, you benefit from guaranteed coverage on selected local media outlets, including relevant Austrian platforms and industry-focused publications.
Press releases in Austria are distributed in both German and English to maximize reach, as both languages are actively used across the media landscape.
No, there is no content length limit for our Austria press release packages. However, we recommend keeping press releases about 500 words, as shorter content is more engaging and more likely to attract media interest.
With our Austria PR packages, you may include one image for English-language distribution and one image for German-language distribution.
We write press releases in English in 1-2 business days and translate them into German in 1 business day.
