First introduced by Ivy Lee in 1905, press releases have long been one of the most reliable tools for brands to share news and build credibility. Despite the rise of digital marketing, three out of four journalists still consider them an important source. With shrinking budgets, however, the cost of distribution has become a critical question. In this article, B2Press explores: How much will press release distribution cost in 2025—locally, regionally, and globally?
Why is press release distribution essential for PR campaigns?
Press releases written with regard to news principles, being official statements and delivered to the public via publications, retain their place at the heart of PR campaigns. Especially in the digital age, where the internet has become the primary source of news consumption, press releases offer the following benefits for brands:
- Reputation: When brands share newsworthy press releases written with a strong editorial perspective across a broad media distribution network, they can gain a more reputable position first in the eyes of the media, then the public. Press releases make it easier to define brands as authorities in terms of corporate values and their expertise in their fields.
- Crisis management: Press releases also play an important role in crisis management. When brands face crises, they can deliver their messages directly to consumers with the help of press release distribution. In this way, effective communication can be ensured and crises can be prevented from growing. Moreover, through regular PR distribution, brands can leave a reputable, trustworthy residue in consumers’ minds. This positive residue turns consumers into natural and voluntary advocates of brands during times of crisis.
- Media relations: The media, always referred to as the fourth estate, is also important in terms of brand advocacy. Through regular press release distribution, brands can build media relations, and turn journalists into voluntary brand advocates.
- SEO, GEO, and digital visibility: In this era where performance is a critical growth metric, the role of press releases in shaping both search engine results and the answers of generative AI chatbots is undeniable. Brands that match with the right keywords and top-tier media outlets also reap the positive results in search engine and AI visibility.
What do you really get in return for your PR budget?
In addition to the benefits we have summarized so far, we should also touch on the concepts of earned media and earned media value (EMV). Earned media is the unpaid coverage that a brand obtains through word-of-mouth, media coverage, social media posts, and similar means. EMV defines the spend that would be required to achieve the same level of earned media reach, impressions, or engagement organically obtained.
Every impression of a social media ad or a search engine ad means a cost. These impressions are presented with average figures and calculated on a cost-per-impression basis. On the other hand, a genuine, interesting, newsworthy press release can create an impact that cannot be predicted, can go viral, and can raise its EMV to much higher levels. In this respect, press releases can often create better and more lasting results than targeted ads.
Especially for brands that want to take global steps and target different markets and countries, the way to reach the public and the business ecosystem effectively is through guaranteed PR distribution. So, how much does it cost to carry out press release distribution with guaranteed media coverage in a country, in a region, or worldwide? We have calculated the cost of PR distribution for you based on average prices.
When calculating PR distribution prices, scale and distribution scope come first among the things to consider. On the other hand, whether the press release is already written can also affect press release distribution costs. In these examples, it is assumed that the press releases to be distributed are ready.
What is the average cost of distributing a press release in a country?
Press release distribution services try to balance PR distribution costs on a country basis by making bulk agreements and building relationships with the media. From PR distribution in the USA to press release distribution in Canada, from Dubai to Germany, even though the countries change, the price of press release distribution does not vary greatly. Price differences are more often measured by media coverage and guaranteed services. Distribution to more journalists and more publications means higher costs. In this context, moving from the simplest package to the most advanced and comprehensive package, it can be said that the average cost of press release distribution in a country in 2025 ranges between €400 and €1,500.
What is the average cost of distributing a press release in a region?
PR distribution services like B2Press can also offer regional options in press release distribution. For example, brands can benefit from different services with regional selection, such as Europe Schengen PR distribution, Gulf countries PR distribution, or Americas PR distribution.
The same pricing mechanism applies to regional fees as well. In B2Press’s current 2025 regional PR distribution, fees range between €950 and €3,500. Price increases are seen when guaranteed media coverage increases and the media lists grow.
What is the average cost of distributing a press release globally?
The most costly yet most impactful method in press release distribution is to carry out global PR distribution. Global PR distribution offers the opportunity to publish press releases in different languages in the most reputable media outlets around the world. Brands serve a press release to the whole world via broad media networks, from the Americas to Europe, from Asia to MENA. In this way, it becomes possible to make news worldwide and reach different audiences in each country. Since a very broad network is used in global press release distribution, higher budgets bring higher guaranteed media coverage. In 2025, global PR distribution prices start from €1,500 and can go up to €9,500 for brands that want to guarantee media coverage.
Self-service PR vs. PR agencies: Which one is more cost effective?
Especially corporate brands often conduct corporate communications and public relations processes through traditional PR agencies. Agreements are made with agencies for specific contract periods that require monthly payments. Even if PR agencies do not work for that brand every day, they receive the same fee each month since they are contracted to respond to all the brand’s PR needs within the specified period. However, many PR agencies generally operate with local business models and need partners for tasks that require more global business models, such as press release distribution. This means both intermediary fees and service costs when, for example, global PR distribution is needed. In other words, costs are inflated due to PR agencies.
Self-service PR, on the other hand, gives the planning and management steps of processes such as press release distribution, media monitoring, and reporting to PR professionals and PR teams. By using self-service PR software, brands can benefit from more flexible payment models and prices. Self-service PR eliminates intermediaries; thus, costs decrease. Self-service PR offers a much more cost-effective method compared to agencies. Self-service PR regularly makes media agreements and expands its distribution network in order to broaden the scope of service. Especially for initiatives that regularly carry out PR distribution or target a specific market or region, self-service PR offers a method much more in line with today’s “as-a-service” models and with a price advantage.
A clear answer: Calculate cost and impact with B2Press PR Calculator
Although we share average prices on a variable scale, if you want to have clearer price estimates for your PR campaigns by also measuring the impact of earned media, there’s an easier way! B2Press, the online PR service that has adapted PR to the digital age and developed the solution the PR industry has been waiting for, has launched the PR Cost Calculator.
With the PR Calculator, you can easily calculate the costs of your PR campaign based on current 2025 prices. After selecting your target country and region, you can witness how transparent prices take shape. You can also add services such as press release writing, white-label reporting, and translation services for press releases to your total budget by using B2Press’s online PR cost calculator tool. In this way, before you start PR campaign management, you have transparent budgets for average costs. With EMV calculations, you can also learn in advance the impact your PR budget will create. You can even experience B2Press’s game-changing new platform in the PR industry based on these prices!
Meet B2Press 2.0: PR distribution reimagined!
With more than 10 years of experience in the PR industry, B2Press enables brands to conduct press release distribution in 75 countries and 24 languages transparently and cost-effectively. Offering the best PR platform for startups in 2025 for corporate companies, NGOs, and startups, B2Press makes it possible to reach more than 300,000 journalists via over 30 global news agencies. Create an account in 10 seconds on B2Press, which provides global, regional, or country-based press release distribution services in four steps and revolutionizes the PR industry with its powerful and intuitive interface, and start building your reputation on the internet. Take a look at this article to explore the core features of B2Press, which has become a global brand in affordable PR distribution.
