NEWSROOM

Turkey, preferred by international patients, completed 2022 with remarkable success in health tourism. It was observed that the number of health tourists visiting our country throughout the year doubled compared to the previous year. The health tourism marketplace, which makes Turkey's potential accessible in the digital environment in this growing sector, received an investment of 500 thousand dollars.

TURKEY - Turkey's success in health tourism continued exponentially in 2022. According to the data of International Health Services Inc. (USHAŞ), it is known that 1.25 million people visited Turkey to receive health services last year; this number was double the previous year. New Me, the health tourism marketplace that makes our country's growth potential in this sector accessible every year in the digital environment, received a total investment of 500 thousand dollars from investors, including Keiretsu Forum Turkey, TRAngels angel investors, Angel Effect, Alemşah Öztürk and Claus Bollrath.

Sharing his evaluations on the subject, New Me Founder and CEO Ahmet Fırat said, “New Me, which we brought to life 1 year ago in the aesthetic vertical with 5 years of market experience, a strong staff and a completely global vision, quickly gained the trust of Turkey's leading angel investors and mutual funds. We are proud to have achieved this success.”

Foreign patient traffic is growing by 30% every month

The current data of New Me, the health tourism marketplace that brings together health tourists and health institutions and focuses on the aesthetic vertical in countries that have developed in health tourism, especially in Turkey, showed that the number of foreign health tourists coming through the platform grew by 30% monthly. Stating that they are in high demand in areas such as hair transplantation, rhinoplasty, liposuction, gynecomastia, and breast aesthetics, Ahmet Fırat said, “New Me users can get any information they want about treatment and health institutions, make their treatment payments online and benefit from the installment opportunity while doing so. Moreover, our platform also offers the opportunity to make video calls with doctors. We distinguish ourselves from health tourism agencies as a marketplace that digitally matches the right medical institutions and doctors with the right patients and brings them face-to-face.”

Offers end-to-end booking model

Pointing out that the monthly gross product value of the platform has grown by 50% on a dollar basis, Ahmet Fırat said, “New Me users can match the doctor and institution they need with technologies such as the impartiality, transparency, online payment solutions and augmented reality of Turkey's leading and only health tourism marketplace in the aesthetic vertical. In addition, while making a reservation, they can purchase third-party services such as hotel, transfer, companion, and complication insurance through New Me, just like a travel plan. We bring together Turkey's best plastic surgeons and physicians with local and foreign patients interested in health tourism in Turkey."

It aims to be the market leader in 3 countries in 3 years

Noting that they will use the investment they received from Turkey's leading investors such as Keiretsu Forum Turkey, TRAngels angel investors, Angel Effect and Alemşah Öztürk to accelerate their market share and overseas plans, New Me Founder and CEO Ahmet Fırat concluded his evaluations with the following statements: "New Me We brought to life by adding strong names such as Alemşah Öztürk, Onur Candan, Claus Borrlath, Engin Yurdakul to our board of directors. With our dominance in the field and the market and the opportunities we offer to health tourists, our goal is to consolidate our sector leadership by taking at least 5% of the health tourism cake in Turkey within three years and to be one of the top 5 marketplaces in health tourism marketplaces globally. With the momentum we get from the new investment, we aim to be the leader in 3 big markets such as Thailand as well as Turkey in the coming years.”