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Changes in consumer habits brought along new trends in the used car market, as in all retail areas. Due to digitalization and the innovative reverse trade model, the used car trade has become faster and more sustainable for both consumers and car dealerships.

*** This release is originally published in Turkish.

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ISTANBUL (TR) - As in all retail areas, changes depending on consumer trends began to be seen in the buying and selling second-hand cars. Advantages such as rich vehicle options, reverse trading method, a better reflection of vehicle photos with artificial intelligence supported systems, and instant communication opportunities through notifications brought digitalization to automobile purchase and sales as well. According to the research of EY dated April 2022, which compares the markets of Turkey, Hungary and the Czech Republic, measuring customer expectations regarding the vehicle they buy and use, it has come to the fore that Turkey is more interested in digitalization in automobile buying and selling. One out of two consumers pays attention to the richness of vehicle options in the showrooms they prefer. Established with insights into digitalization in the second-hand car market and developed with a reverse trading approach, the Alicibul application facilitated the car buying and selling experience in line with current trends for both car dealers and customers.

Sharing his evaluations on the subject, Baran Kurga, Founder of alicibul.com, said, “The retail channel in used cars is becoming digital. The report points out that car dealerships far from the city center can change the dealer preferences of 12% of customers. Car buying and selling by using digital platforms remove these distance restrictions. alicibul.com makes it possible for car dealers who have moved away from the city center and turned to car dealership sites on the periphery of the city due to the recently rising rents not to have difficulty reaching customers and design a better customer experience with the power of technology. In addition, when users specify the vehicle they are looking for, they can be notified of every new posting through instant notifications. Our application, where buyers and sellers can correspond instantly, takes the communication in the process to the highest level. Our platform, designed with a reverse trading approach and based on the buyer finding the buyer, not the seller, provides an active, interactive and fast trading environment.”

1 in 2 people want to see more vehicles

Reminding that one out of two people wants to see more cars in the galleries, according to the research, Baran Kurga said, “The number of cars you can exhibit in the physical gallery is limited. alicibul.com removes the limits on this issue. Thanks to alicibul.com, users who have a clear idea of ​​the brand and model they want to buy can access dozens of dealers and a prosperous second-hand vehicle portfolio by simply specifying the vehicle they want. Galleries can take photos of the vehicles in their portfolios and dress their galleries with unique backgrounds and logos with our artificial intelligence-supported Carstudio solution. Sales representatives in galleries can see who is viewing their advertisements and can instantly communicate with these people. They can communicate within the application, with users viewing a model as if they were in a physical gallery. A user viewing a vehicle receives a notification asking if they want to contact the gallery or seller. If he accepts, the customer can be dealt with directly from within the application. Thanks to the notifications, auto dealers can also be informed about the vehicles they do not have or are looking for and obtain them from other sellers on the platform. In addition, alicibul.com, which allows selling without needing a physical car dealership, also offers a useful platform, especially for individual entrepreneurs engaged in buying and selling business. Vehicle owners and galleries can immediately start a conversation with the buyer viewing the ad and take advantage of the fast trading environment. Our reverse trading approach adopts a win-win model for all parties.”

Turkey welcomes digitalization in the automobile retail

In the report, it was stated that one in five people stated that seeing the interior and exterior photos of the car from all angles is decisive in their purchasing decisions. Evaluating the data, Baran Kurga said, "The rate of consumers who say 'I don't buy without seeing' is 27%; in other words, most of them are warm to online car shopping. With the Carstudio feature of alicibul.com, galleries can dress their cars specifically for their brands with the support of artificial intelligence without needing a photography studio. This way, all the details can be included as if they are being examined in the physical gallery. From the data, it can be concluded that consumers in our country are closer to digitalization in used car retail than in Hungary (56%) and Czechia (52%). With the free platform we offer as alicibul.com, we are the pioneer of digitalization in used car sales.”

“Galleries can make motor insurance and traffic insurance from the platform, and their motor insurance values ​​can be seen”

Pointing out that the platform offers dealers the opportunity to make motor insurance and traffic insurance, Baran Kurga said, “With the cooperation we made with Koalay, we also offer the gallery, buyers and sellers the opportunity to take out motor insurance and traffic insurance easily. In this way, gallerists can reduce their costs. In addition, the insurance values ​​of the vehicles can be accessed from the platform. We are also improving after-sales processes by providing ease of access to additional services.”

Going on an investment tour

Giving them the good news that they will start a new investment tour shortly, Baran Kurga concluded his evaluations with the following statements: “We receive support from Tamer Capital for Venture Building, which has very few examples in the world. We anticipate that alicibul.com, which blends the developing technology with a new idea and adapts the auto dealership to the needs of the digital world, will grow in the ecosystem and quickly close the investment tours it will take. We continue working on our project to accelerate the stagnating automobile buying and selling sector.”