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B2Press Blog: Your guide to strategic communications, marketing and media

Curated by B2Press, our blog serves as a comprehensive knowledge hub exploring the intersection of strategic communications, public relations, marketing, and the media industry in today’s digital landscape.

Best Time to Send a Press Release: Day, Hour, and Seasonal Insights

Best Time to Send a Press Release: Day, Hour, and Seasonal Insights

When companies prepare an announcement, one of the most common questions is simple and crucial: what is the best time to send a press release. Timing matters as much as the story itself.

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What Is Pay-As-You-Go PR and How Does It Benefit Businesses?

What Is Pay-As-You-Go PR and How Does It Benefit Businesses?

Every brand seeks online visibility, yet the core question remains: how can online PR be both effective and cost-efficient?

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Do Press Releases Help SEO? Myths vs. Reality

Do Press Releases Help SEO? Myths vs. Reality

When it comes to online visibility, one question comes up again and again: do press releases help SEO? The short answer is yes. Press releases are not a quick fix or a secret hack for rankings. When written with news value and distributed through trusted channels, they strengthen a brand?s authority, visibility, and digital footprint.

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How Does B2Press Guarantee Media Coverage?

How Does B2Press Guarantee Media Coverage?

Every journalist receives dozens of press releases daily, and newsrooms review hundreds. In such a competitive environment, the question is inevitable: how can media visibility truly be guaranteed?

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White Label Press Release Distribution for PR Agencies

White Label Press Release Distribution for PR Agencies

White label press release distribution allows PR and marketing agencies to deliver news on behalf of their clients using their own brand identity. Instead of creating their own distribution infrastructure or managing journalist relationships, they can use a professional service that handles delivery, monitoring, and reporting.

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Press Release vs Advertising: Key Differences Explained

Press Release vs Advertising: Key Differences Explained

When brands design their communication strategy, one of the most common questions is press release vs advertising: which is better? Understanding the difference between a press release and advertising is essential for companies that want visibility, credibility, and measurable results. Although both tools aim to reach audiences, the way they function and the value they generate are very different.Advertising buys exposure. Press releases earn trust. Both have unique roles in modern communication, and when used together, they create maximum impact.

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