Press releases are widely used as a tool of public relations. Press releases, which provide individuals, organizations or companies exposure on magazines, newspapers, news sites, and blogs, are oriented towards image and reputation. When maintained at a certain pace, these efforts, which strengthen the bond between the organization and the press, provide added exposure. There are many reasons why journalists don't consider press releases, which must be written in a certain format, to be news-worthy.
Editors and journalists deal with hundreds of press releases every day. Journalists need to be picky and end up throwing most press releases into the waste bin. Press releases need to be written following a certain set of rules for the press release to be noticed and used by journalists. Detailed information about how to write press releases is available in our post "How to Write a Press Release." Please see the reasons, why a press release might be excluded from being featured on newspapers, magazines or news sites, listed below.
Writing, distributing and reporting the press release must follow many rules and values. Press releases, which require a professional touch and team effort, reinforces the ties between your company and the press, boosting your exposure.