What is the importance of online PR in the marketing mix?

The marketing mix is defined by four different but equally essential variables and brought to the literature by Dr. Philip Kotler, who is considered as the father of modern marketing. These variables are never constant and may change over time and cause a difference in all other variables as well.

The famous 4Ps in the marketing mix are the product, price, place, and promotion. Product is an item that is built to satisfy the needs of a group of people and plays a leading role in the marketing mix. Price is basically the adjusted amount that customers pay for a product. The place is where customers can access to the product. Promotion includes PR, advertising, and sales strategies.

In addition to these elements, three more principles were added to the 4Ps of marketing with digital transformation in service marketing, which are people, process, and physical evidence. What is meant with people are the company’s employees. The process is, in general, all kinds of sales and marketing procedures and steps. Finally, physical evidence is the presence of a brand in the perception of the people. These additions transform the 4Ps to 7Ps in the service industries and the digital world.

The marketing mix plays a crucial role in the decision-making strategy of an organization. It is even the first step when making marketing or a business plan. This is because the decision on the marketing mix will also affect segmentation, targeting and positioning decisions. Segmentation and targeting will be performed on a product basis whereas the position can be determined according to the price. In the end, these decisions will probably affect the location and promotion decisions. Thus, the marketing mix strategy goes hand in hand with segmentation targeting and positioning.

7Ps of the marketing mix

  • Product
  • Price
  • Place
  • Promotion
  • People
  • Process
  • Physical Evidence

Role of online PR in the marketing mix

In today’s digital world, the marketing mix dramatically increased the need for PR. Internet digitizes many critical processes in marketing, like product promotion, sales, brand experience, and marketing strategies. At this point, online PR ensures that all steps in marketing activities are taken in compliance with the new era. Today, adopting innovative approaches such as search engine optimization (SEO), social media marketing, and online press release distribution are the keys to success. Online PR activities allow companies to boost visibility in many valuable channels, attract consumers from all ages, and create the image and reputation that are essential in all processes of the marketing. In order to maximize marketing costs and achieve sustainable success, you can meet with Turkey's first online PR agency B2Press.

BENEFITS OF USING B2PRESS ONLINE PR AGENCY
FOR INTERNATIONAL PRESS RELEASE DISTRIBUTION

Content for Impact
Content for Impact
Press release content is created by a team of experts with knowledge about the targeted countries’ local dynamics and by considering newsworthiness. The contents are also checked by senior editors.
Localization Capabilities
Localization Capabilities
Arabic, Chinese or Russian? We got you covered! B2Press online PR agency creates press release content in the languages of the targeted countries. Colloquial expressions, terms and idioms are incorporated by translators.
Detailed Reporting
Detailed Reporting
B2Press provides weekly and monthly reports following distribution of the press release so that you can measure its impact. Advanced search in local search engines provides helpful insights and data for your next press release.
Strong Distribution Network
Strong Distribution Network
Press releases are serviced to lists of journalists, segmented according to their interests as well as through news agencies in the targeted countries.
Brand Awareness
Brand Awareness
And these are not all when it comes to digital PR services. International press release distribution also enables you to reach your target audience, investors and prospective customers. Are you ready to make your mark with your brand through 60 news agencies and 300 thousand journalists in over 20 countries?
Economical Solution
Economical Solution
Online PR agency B2Press provides all the services you have come to expect from traditional PR agencies with a “pay as you go” pricing structure that eliminates monthly retainers. B2Press offers an end-to-end solution by managing the press release copy writing, distribution and reporting processes.
It has never been easier to appear in the world media.
Meet B2Press Online PR Agency that provides PR as a service.
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