The press release distribution service is simply the structure that conveys the press releases prepared by the brands to the public and their target audience. Traditional and new-generation public relations (PR) agencies send the press releases to the journalists, news agencies and online/printed media. When sending out press releases, the distribution services select journalists or new agencies that are opinion leaders in the society. The distribution of press release is equally important as the writing process of the press release.
One of the biggest challenges that the companies wanting to promote, advertise their brand is how to select the PR agencies they will work with. We, as the online PR B2Press, recommend you to consider how long the company you are working with is active in this sector, the experience of their staff and which companies they worked together previously. In particular, review the sample press releases and recent feedback report samples of the agencies that position themselves as PR agency or press release distribution agencies. Check to see whether they regularly release press releases on their web sites. See if they display transparency.
Although the Oxford Dictionary does not define what an "opinion leader" is, this notion, which has become rather popular recently, refers to a person who can explain a phenomenon to individuals and society and to influence and direct them with his/her explanation. It is a psychological term as much as it is relative. Within the scope of PR and advertisement sector, the role of an opinion leader is taken by journalists, editors, news director or new columnists. The press release distribution service becomes important at this point. As the number of the news agency networks and journalists accessed by the press release distribution service increase, the number of people receiving the information increases as well and its coverage zone expands. In Turkey, more than 30 thousand journalists segment their data and distribute a press release. Globally, it reaches to 60 news agency and 300 thousand journalists in more than 100 cities.
Let's say that your press release has been written by a great team, the target audience has selected correctly, and it has been disclosed. Reporting is the only way to check the success of these steps and to see how your company gained in return. Reporting must be done in a daily, weekly and monthly basis. The daily report helps to determine which websites the press release is highlighted. If necessary, additional posts are prepared to promote the feedbacks of the news. The weekly report checks whether there is feedback on the weekly newspaper supplements and weekly magazines. Finally, the monthly report presents detailed information on how much coverage the press release had on the monthly magazines. In these reports, you can see on which news website, newspaper, and magazine the press release was published and how many people read the release and informed about you and see the success of the release concretely.