What is Press Release Distribution Service?

The press release distribution service is simply the structure that conveys the press releases prepared by the brands to the public and their target audience. Traditional and new-generation public relations (PR) agencies send the press releases to the journalists, news agencies and online/printed media. When sending out press releases, the distribution services select journalists or new agencies that are opinion leaders in the society. The distribution of press release is equally important as the writing process of the press release.

Points to consider when selecting your PR agency

One of the biggest challenges that the companies wanting to promote, advertise their brand is how to select the PR agencies they will work with. We, as the online PR  B2Press, recommend you to consider how long the company you are working with is active in this sector, the experience of their staff and which companies they worked together previously. In particular, review the sample press releases and recent feedback report samples of the agencies that position themselves as PR agency or press release distribution agencies. Check to see whether they regularly release press releases on their web sites. See if they display transparency.

The importance of the press release distribution service.

Although the Oxford Dictionary does not define what an "opinion leader" is, this notion, which has become rather popular recently, refers to a person who can explain a phenomenon to individuals and society and to influence and direct them with his/her explanation. It is a psychological term as much as it is relative. Within the scope of PR and advertisement sector, the role of an opinion leader is taken by journalists, editors, news director or new columnists. The press release distribution service becomes important at this point. As the number of the news agency networks and journalists accessed by the press release distribution service increase, the number of people receiving the information increases as well and its coverage zone expands. In Turkey, more than 30 thousand journalists segment their data and distribute a press release. Globally, it reaches to 60 news agency and 300 thousand journalists in more than 100 cities.

To assess the feedbacks of the press communication efforts, reporting is a must.

Let's say that your press release has been written by a great team, the target audience has selected correctly, and it has been disclosed. Reporting is the only way to check the success of these steps and to see how your company gained in return. Reporting must be done in a daily, weekly and monthly basis. The daily report helps to determine which websites the press release is highlighted. If necessary, additional posts are prepared to promote the feedbacks of the news. The weekly report checks whether there is feedback on the weekly newspaper supplements and weekly magazines. Finally, the monthly report presents detailed information on how much coverage the press release had on the monthly magazines. In these reports, you can see on which news website, newspaper, and magazine the press release was published and how many people read the release and informed about you and see the success of the release concretely.

BENEFITS OF USING B2PRESS ONLINE PR AGENCY
FOR INTERNATIONAL PRESS RELEASE DISTRIBUTION

Content for Impact
Content for Impact
Press release content is created by a team of experts with knowledge about the targeted countries’ local dynamics and by considering newsworthiness. The contents are also checked by senior editors.
Localization Capabilities
Localization Capabilities
Arabic, Chinese or Russian? We got you covered! B2Press online PR agency creates press release content in the languages of the targeted countries. Colloquial expressions, terms and idioms are incorporated by translators.
Detailed Reporting
Detailed Reporting
B2Press provides weekly and monthly reports following distribution of the press release so that you can measure its impact. Advanced search in local search engines provides helpful insights and data for your next press release.
Strong Distribution Network
Strong Distribution Network
Press releases are serviced to lists of journalists, segmented according to their interests as well as through news agencies in the targeted countries.
Brand Awareness
Brand Awareness
And these are not all when it comes to digital PR services. International press release distribution also enables you to reach your target audience, investors and prospective customers. Are you ready to make your mark with your brand through 60 news agencies and 300 thousand journalists in over 20 countries?
Economical Solution
Economical Solution
Online PR agency B2Press provides all the services you have come to expect from traditional PR agencies with a “pay as you go” pricing structure that eliminates monthly retainers. B2Press offers an end-to-end solution by managing the press release copy writing, distribution and reporting processes.
It has never been easier to appear in the world media.
Meet B2Press Online PR Agency that provides PR as a service.
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