How to Choose the Right PR Distribution Platform: Why B2Press Leads the Way

Selecting the right PR distribution platform is one of the most important decisions for any brand aiming to build awareness and credibility.

A strong PR platform helps companies share their stories with the right audiences, at the right time, across local and global media landscapes. The ideal solution should make every part of the process simple, measurable, and efficient, from writing and translation to media outreach and reporting.

To better understand how PR distribution impacts visibility, you can read our guide on 10 Benefits of Press Release Distribution.

Many communication professionals struggle with slow, costly, or outdated PR tools that fail to deliver measurable results. This is where B2Press stands out. As a fully online PR software that provides press release distribution in 24 languages and more than 75 countries, B2Press combines speed, transparency, and guaranteed coverage. It helps brands connect with journalists, amplify their messages, and track results from a single, easy-to-use dashboard.

In this article, we outline 10 essential features you should look for in a PR distribution platform and show how B2Press leads the way by delivering all of them with precision and clarity.

1. A simple, easy-to-use platform

Ease of use is one of the first things to consider when evaluating PR software. Complicated systems often slow down workflows and create unnecessary confusion.

B2Press changes that by offering a simple, four-step process. Brands can create campaigns, choose target markets, distribute press releases, and access comprehensive reports all in one place.

Every cost is visible from the start, eliminating hidden fees. The platform’s intuitive interface ensures that even first-time users can manage PR activities like experienced professionals.

2. Access to a large and active journalist network

A PR platform’s value depends heavily on the quality of its journalist network. Access to credible reporters and editors can make the difference between visibility and obscurity.

B2Press provides access to over 300,000 journalists through more than 30 international news agencies. This vast network allows brands to reach both niche and mainstream media outlets across 75 countries.

Each PR package is designed to align with specific goals, helping companies of all sizes reach their audience directly. By providing equal access to this global network, B2Press ensures that small startups and large corporations receive the same high-quality exposure.

3. Global reach with local targeting

Global reach is important, but local impact is what drives credibility. A good PR platform should offer both.

B2Press achieves this balance by combining an international media network with precise targeting capabilities. The platform distributes press releases to verified journalists in every region, from the Americas to Europe, Asia, and the MENA region.

PR professionals can manage multiple markets through a single account, saving time and resources while maintaining consistency across campaigns.

4. Guaranteed media coverage

When choosing a PR service, guaranteed visibility provides peace of mind.

B2Press is one of the few PR distribution platforms that offers guaranteed media coverage. This is possible thanks to long-term partnerships with reputable media outlets and news agencies.

Before launching a campaign, clients can see the number of guaranteed placements their release will receive. Press releases that meet editorial standards are published on trusted news websites, reaching millions of readers worldwide. This approach not only boosts brand exposure but also supports the sustainability of quality journalism.

5. Direct journalist outreach instead of RSS syndication

Many online PR platforms rely on automated RSS feeds that simply repost content under a “press release” tag. These often fail to attract real editorial interest.

B2Press, on the other hand, prioritizes direct journalist communication. The platform delivers press releases straight to a list of targeted journalists, increasing the likelihood of organic coverage and genuine engagement. This hands-on distribution model helps brands achieve more meaningful media visibility compared to traditional syndication.

6. Transparent and flexible pricing

PR professionals need to know exactly how their budget is spent.

Unlike traditional agencies that charge retainers or long-term fees, B2Press operates on a pay-as-you-go model. Brands can run PR campaigns whenever needed, without ongoing commitments. Every package includes clear details about coverage, language options, and reporting metrics. This flexibility helps companies of all sizes control their expenses and measure ROI accurately.

7. Translation and localization options

For international campaigns, cultural and linguistic accuracy is essential.
B2Press offers professional translation and localization services for every target region. Its editorial team ensures that each press release is adapted to fit the language, tone, and journalistic expectations of local audiences. Whether your message is going to France, Japan, or the United States, B2Press makes sure it sounds authentic and relevant.

8. Editorial support for brands of all sizes

Quality content is the foundation of effective PR. Not every organization has internal writers familiar with news-style communication, and that is where B2Press adds value.

The platform provides editorial support through experienced PR editors who can write or refine press releases according to industry standards. This ensures that every piece is newsworthy, clear, and optimized for media pickup, regardless of the brand’s size or experience level.

9. Over a decade of online PR experience

Experience matters when trusting a platform with your brand reputation.

Headquartered in the Netherlands, B2Press combines over 10 years of online PR experience with almost three decades of traditional media expertise. This history gives B2Press a deep understanding of how digital PR has evolved, allowing it to offer tools that truly meet the modern communication needs of companies and agencies.

10. Comprehensive reporting and ROI tracking

A professional PR platform should always help you evaluate results.

B2Press includes comprehensive reporting after every campaign, detailing the number of publications, estimated reach, and even social media impact.

The reports also calculate ad-equivalent value, helping brands understand the financial advantage of earned media compared to paid advertising. These insights enable PR professionals to refine strategies and demonstrate tangible outcomes to stakeholders.

Bonus: Add-ons and white-label opportunities

For those who want to take their campaigns further, B2Press offers additional services that boost visibility and flexibility.

Brands can choose regional add-ons, such as guaranteed placement on specific media outlets, while PR agencies can benefit from white-label reporting. This allows agencies to present professional reports under their own logo, maintaining brand consistency and increasing client satisfaction.

If you are new to digital PR, explore our Getting Started with B2Press: A Complete Beginner’s Guide to see how the platform works step by step.

Start your PR journey with B2Press

Getting started with B2Press is quick and completely free.

In just a few seconds, you can create an account, explore the platform, and plan your first PR campaign. With global media reach, guaranteed coverage, and transparent pricing, B2Press provides everything you need to run successful PR campaigns that deliver measurable results.

Create your free account today and discover how easy online PR can be.