NEWSROOM

Istanbul-based startup aims to accelerate global expansion with support from the 100. Yıl Venture Capital Fund, bringing AI-powered transparency to influencer marketing.

Istanbul – Turkish MarTech startup Winfluencer, which merges artificial intelligence with influencer marketing, has secured funding from Yapay Zeka Fabrikası (AI Factory), a venture supported by Türkiye İş Bankası’s 100. Yıl Venture Capital Fund. The investment will be used to accelerate the company’s international growth and expand through agency partnerships abroad.

Founded at İTÜ Çekirdek and operating under İTÜ ARI Teknokent, Winfluencer provides a performance-based, transparent platform that enables brands to create measurable and data-driven collaborations with content creators. The platform allows marketers to identify suitable influencers, launch campaigns within minutes, and track all phases of the process in real-time.

Transforming influencer marketing with AI at the core

According to Funda Yener, Co-Founder and CEO of Winfluencer, the platform was developed to address a fundamental shift in digital marketing:

“Influencer marketing today requires more than reach—it needs to be measurable in terms of impact. At Winfluencer, we put AI at the heart of that process to make influencer partnerships more efficient and trustworthy.”

Yener emphasized that the new funding will enable the company to scale its operations internationally, beginning with strategic collaborations in foreign markets. She also acknowledged the contributions of the Winfluencer team throughout the fundraising process, citing Okan Tübek, Assoc. Prof. Dr. Tuna Çakar, Mehmet Ali Aydemir, Elif Tuğçe Kurt, Pelin Mişe, Ahmet Yıldız, Çağlar Kabaca, Esra Kiper, Sinan Yıldırım, and Osman Özsoy.

AI Factory: "Sustainability and transparency through data-led models"

Can Bakır, CEO of Yapay Zeka Fabrikası, stated that Winfluencer’s approach reflects a growing shift in marketing toward data-fed intelligence:

“Every intersection of AI and marketing tech leads to smarter, more accountable business models. By integrating AI into influencer marketing, Winfluencer introduces a new level of transparency and sustainability to the sector.”

Bakır added that supporting ventures like Winfluencer aligns with the Factory’s mission to shape Turkey’s AI ecosystem and empower startups with global potential. “We’re proud to contribute to Winfluencer’s global growth path,” he said, “and to accompany them in this international transformation journey.”

Expanding innovation through AI-driven R&D

Winfluencer is also actively developing R&D projects that go beyond campaign management. These include AI-powered solutions that automate voice and visual content production, evaluate content quality, and forecast campaign performance before launch. Supported by TÜBİTAK, these tools are designed to bring advanced predictability and efficiency into influencer marketing workflows.

With this new investment, the company aims to solidify its position as a key innovator in the evolving MarTech landscape, both within Turkey and across global markets.