NEWSROOM

hop, the fastest-growing and most sustainable shared micro-mobility platform in Eastern Europe, now serves millions of users in over 20 cities across Turkey, Montenegro, and Greece.

The latest success story among local startups comes from the sustainable mobility sector. Launched in late 2019 with just 100 scooters on Bilkent University’s campus, micromobility startup hop has grown by more than 50% each year, reaching over 2.5 million users across Turkey, Montenegro, and Greece. Founded by four entrepreneurs at Bilkent University, hop has facilitated more than 20 million rides to date. Following its expansion to Thessaloniki, the company continued its rapid growth in Greece by entering Athens and Patras last year, achieving fourfold growth. With its vision for sustainable mobility and the additional benefits it offers users, hop has quickly become a key player in the sector. As part of its international expansion strategy, it has formed partnerships with global players, acquired three micromobility companies to expand its fleet, and enhanced its operational capabilities.

As Turkey’s largest micro-mobility service provider and the fastest-growing and most sustainable shared micro-mobility platform in Eastern Europe, hop aims to continue simplifying short-distance travel with its global electric scooter service, reducing environmental pollution, and contributing to the development of people-centric cities.

“We Are Building a Mobility Platform Expanding from Turkey to the World”

Sharing his insights, hop co-founder and CMO Ahmet Batı stated, “We are building a mobility platform that expands from Turkey to the world, adapting our flexible operational model to the unique transportation habits and needs of the cities we enter. We are proud to be the preferred transportation choice for millions by leveraging the global growth trend in the micro-mobility sector and the increasing demand for sustainable transportation solutions.”

Ahmet Batı also highlighted the crucial role of hop’s strategic collaboration with global payments giant Mastercard, which has existed since day one. “What makes hop a preferred app among users is our user experience. Using the Masterpass infrastructure, hop provides secure and fast payments without requiring users to share their card information. Users downloading the hop app can start their first ride in less than a minute. This infrastructure enhances the user experience while strengthening customer loyalty through the campaigns we have been running in collaboration with Mastercard for years.”

Developing Local Vehicle Technologies and Expanding Globally

Since its inception, hop has achieved numerous milestones. Commenting on the company’s future plans, Co-founder and CMO Ahmet Batı stated:

“At hop, we have been committed to building a sustainable future since day one. Today, our presence in more than 20 cities across three countries strengthens our belief and confidence in our future plans. Moving forward, we will continue to provide environmentally friendly, practical, and accessible short-distance transportation alternatives to more urban residents with a pedestrian-first city approach. As we expand both in Turkey and internationally, we will accelerate our efforts in developing local vehicle technologies, renew our fleet with a focus on minimizing environmental impact, and transition our operational vehicles to an electric fleet. With a strong focus on efficiency, we are determined to evolve beyond a transportation platform into a success story that envisions a sustainable future and steadily advances toward carbon neutrality.”