NEWSROOM

Purunity introduces Nativus+, an NSF certified, technologically advanced water purifier aimed at reducing single-use plastic waste and promoting sustainable drinking water consumption. 

DUBAI — Purunity, a leader in sustainable water care solutions across the UAE and Sultanate of Oman, has unveiled Nativus+. The state-of-the-art countertop water purifier is designed to provide an effortless way of drinking water while also providing ultimate safety with NSF certifications on its filters. The innovative product encourages environmentally conscious water consumption, aligning with the UAE’s ambitious sustainability objectives.

“Nativus+ is more than just a water purifier; it is a disruptor re-designing the way we access clean drinking water,” said Tural Okur, Founder of Purunity. “With this launch, we are helping to further decrease reliance on single-use plastics while empowering UAE residents to positively impact the environment.’’

Sustainable living meets modern design

The Nativus+ water purifier combines functionality with elegance. Its three-stage nanotrap filtration technology delivers safe, clean drinking water while catering to a variety of needs with five temperature settings, including ambient, coffee, tea, baby milk, and cold water, all controlled through a smart touch panel.
Purunity’s innovative tankless design connects directly to the water source, eliminating the need for plastic bottles and simplifying storage. Recognized by IDEA and Pin-Up Design Awards for its sleek design, Nativus+ enhances modern spaces while addressing environmental challenges.

The UAE’s increasing commitment to eco-friendly practices, including a ban on single-use plastic bags and targets to reduce plastic waste, makes Nativus+ a timely and essential product.

Subscription model for long-term value

“Purunity’s subscription model reflects our dedication to long-term customer satisfaction and environmental stewardship.” said Tural Okur. “Our customers receive not only premium-quality water but also access to full-service protection, including free maintenance and a lifetime warranty. With a 50% discount on the first month, we aim to make the transition to sustainable water consumption easy and accessible for everyone in the UAE.’’