NEWSROOM

Turkey's leading cosmetics brand Pastel has announced its personal care brand PastelLab, which was launched to offer consumers a new experience. "PastelLab" brings together products that will provide users with beautiful and healthy skin in a single collection, while adding a new dimension to beauty and skin care routines.

TURKEY - While the importance of beauty and personal care routines is increasing with the influence of social media, the trends of consumers determine the dynamics of the sector and affect its growth. This is based on the fact that 42% of consumers want to try new brands in skin care, which has a share of approximately 50% in the beauty and personal care products market. In this competitive environment with constantly changing dynamics, industry leaders around the world are focusing on developing special strategies to meet the expectations of consumers, while opening the door to a different era with new initiatives. Finally, Pastel, Turkey's leading colour cosmetics brand, brings together products that will provide users with both beautiful and healthy skin in a single collection with PastelLab, a personal care brand launched to offer consumers a new experience.

"We aim to have a special place in users' skin care routine"

Pastel's CMO Jenia Pinto, who said that they aim to help consumers achieve healthy skin by emphasising natural beauty, made the following statement about their principles: "We focus on redefining the perception of beauty with a scientific approach with PastelLab, our new personal care brand within Pastel, Turkey's well-established cosmetics brand. We aim to gain a special place in consumers' restorative and protective skin care routine. We support the revitalisation, purification and protection of the skin from environmental effects with products for skin, lip and nail care in our collection."

"A healthy skin that looks flawless is everyone's right"

Stating that consumers who use personal care products should not only look good but also have healthy skin, Jenia Pinto said, "We believe that personal care and beauty products should be produced not only for good-looking but also for healthy skin. It is not possible for an unhealthy skin to reach a completely and permanently good-looking structure, no matter how many products are used. Therefore, with our collection enriched with nourishing oils, herbal extracts and innovative active ingredients, we ensure that consumers have both healthy and beautiful skin. We believe that true beauty can be created by taking good care of oneself and we take the understanding of beauty to a different dimension with our products."

"Our products are both functional and healthy"

According to the information obtained from Pastel CMO Jenia Pinto, who stated that the products in their collection are only available in Watsons stores, watsons.com.tr and Watsons Mobile Application, Pure Face Peeling Gel, which is in the skin category in the series, deeply cleanses the skin with a mini scrub effect, while protecting its moisture and giving it a glow. Lip Scrub cleanses the lips from dead skin and provides a vibrant and smooth appearance. Sleeping Mask creates a protective layer on the lips, locking in moisture for a long time and reducing fine lines with regular use. Cuticle Nail Care Cream both protects and renews nails while moisturising them.

Only at Watsons!

Watsons Turkey Trade and Marketing Director Cem Demiröz made the following evaluations about the cooperation: "As Watsons Turkey, we provide 24/7 O+O (online + offline) service to our customers with our nearly 400 stores in 62 cities, Watsons.com.tr and Watsons mobile application.  Therefore, we reach a very large audience by operating in 180 product groups, including 7 main categories and 34 sub-categories within this large ecosystem.  We are very happy that PastelLab, the new personal care brand within Pastel, is sold only at Watsons. We have no doubt that our consumers will add PastelLab to their beauty and personal care routines. "