NEWSROOM

KoçZer, the corporate procurement and supply chain management company within the Koç Group, has introduced ZerGO. Designed for workplace needs, ZerGO will bring together buyer and seller companies in a secure and digital environment.

Established in 2003 to meet the media procurement needs of Koç Group companies and contributing to the development of the corporate procurement sector in Turkey, KoçZer has introduced ZerGO, a B2B marketplace designed for workplace needs. Celebrating its twentieth year with a renewed brand name, KoçZer is accelerating its digital strategies in corporate procurement and supply chain management. With ZerGO, Turkey's newest marketplace for companies, KoçZer aims to bring corporate buyers and sellers together in a secure and digital environment.

From Workplace Safety to Office Supplies, Hardware to Technical Products

Leveraging its expertise and experience in the corporate procurement sector with over 45,000 suppliers and more than 130 categories, ZerGO ensures that workplace needs are met through an online platform with trusted, qualified, and meticulously selected suppliers. ZerGO can cater to workplace needs in numerous categories, from workplace safety to office supplies, hardware to technical products, making over 130,000 products accessible with various payment options.

KoçZer General Manager Serhan Turfan Shares His Insights

"Online commerce is on the rise both globally and in Turkey, but expectations in B2B differ from B2C commerce. Above all, trust is the most crucial factor in corporate procurement processes. As a leading company in the procurement sector, we initially ventured into online procurement with our closed-loop e-commerce platform ZerOnline. We offered company-specific product catalogs and supplier agreements with our bespoke method, setting numerous aspects from dealer structures to technology integrations specifically for each company. The evolving user expectations and trends in B2B e-commerce encouraged us to develop ZerGO," said Serhan Turfan, General Manager of KoçZer.

Offering Advantages for Workplaces

Estimates suggest that the B2B e-commerce concept, defining inter-business transactions, represents a market worth $11 trillion today, expected to grow to nearly $45 trillion by 2032. Serhan Turfan noted that companies gaining an edge through procurement would stand out in competition and that more companies would turn to online shopping to meet their needs. He added, "We established a digital and secure procurement infrastructure that offers different advantages to both buyers and sellers. ZerGO, designed around workplace needs, provides benefits for both buyers and sellers. Seller companies can determine customer-specific advantages with the tiered pricing feature as order quantities change while buyers can make purchases at any scale, from spot purchases to bulk orders. We prioritize workplace needs with options like order tracking, invoicing, installment payments, or open account payments, working to make the B2B e-commerce experience seamless."

"Campaigns to Ease Workplace Procurement Are on Our Agenda"

Besides competitive price advantages, Turfan mentioned they would take action with various campaigns to improve payment terms, which are crucial for businesses today. "Recently, we have seen that workplaces struggle the most with upfront payments. With this insight, we have included campaigns to ease workplace procurement on our agenda, and as a special launch offer, we have implemented a six-installment option without interest in collaboration with Yapı Kredi. We will support workplaces with different campaigns for their needs," he said.

Aiming to Be the Largest Marketplace for Workplace Needs

With the motto "Don't stop for your workplace needs, go ZerGO!", ZerGO has attracted the attention of many KoçZer suppliers immediately upon its launch, and its buyer network is expanding every day. Serhan Turfan concluded his remarks with the following statements:

"As a company managing the procurement and supply processes of Turkey's leading companies, including those in the top 100 of the Fortune 500 Turkey list, our mission is to maintain ZerGO as a secure trading platform for workplaces and to keep it constantly updated with developments that meet evolving B2B e-commerce needs. We firmly believe that as more companies shift to digital platforms in the coming period, ZerGO will transition from being the newest marketplace in the country for workplace needs to the largest marketplace with product diversity.