NEWSROOM

In Turkey, where it's known that two out of five people are cryptocurrency investors, crypto portfolio management has turned into one of the critical topics for investors. The Turkish fintech, which allows managing assets on popular exchanges through API support in a single platform, has launched its mobile app that also offers features focused on artificial intelligence and social investing.

TURKEY - In Turkey, where crypto adoption has increased by more than 40% in the last three years, investor needs have also transformed following global trends. The rising number of cryptocurrency exchanges and their differing features and benefits have forced crypto investors to operate across multiple platforms, leading to the emergence of the crypto portfolio management solutions industry. Turkish fintech Smartex has released the Smartex mobile application, enabling investors to manage their assets across different exchanges from a single platform, regardless of their experience level.

Smartex Co-Founder and CEO Mahmut Gündeş shared his insights, stating, "In an ecosystem that is expanding every day in terms of the number of assets and investment tools, managing assets across various exchanges leads to inefficiency for crypto investors. Considering needs like analysis, signals, market tracking, and news gathering, this situation becomes unmanageable. With a vision to be a 'super app' for crypto investments, Smartex aggregates popular exchanges like Binance, Bitexen, Huobi, Icrypex, Gate.io, OKX, and Whitebit through API keys in a single platform. Users can manage their portfolio tracking and trading transactions via Smartex."

Standing out with its social features and artificial intelligence support

"Analyses and transactions of users seen as successful in the crypto ecosystem are closely monitored. The transactions are automatically copied and used by follower users on social trading platforms, which are becoming increasingly popular," said Mahmut Gündeş, "The social trading platform market in crypto is expected to reach a size of 3.7 million dollars by 2028. This is one of Smartex's strengths. Positioned as a portfolio management platform, rather than an exchange, without deposit-withdrawal features, Smartex stands out with its social features. Users can follow successful traders and gain insights into the market and trading transactions. With Smartex, which can be considered as an investment-focused version of X (Twitter), investors can also instantly learn about the expected market direction and news with the artificial intelligence-supported trading signals (AI trade) feature. The completely free Smartex App offers a platform where crypto investors can see and perform all different needs like analysis, market tracking, signal reception, and trading, instead of using multiple apps for each.

Developing order types like copy-trading and cross-trading

Another feature under social trading is "copy trading," which stands out. Research shows that Generation Z users, with a 44% share, use copy trading the most. Mahmut Gündeş stated that this feature saves investors 23% time in their transactions, "Moving with the vision of being the super app of crypto, Smartex plans to introduce features like copy trading soon. We also plan to empower investors with advanced order types not found in crypto exchanges, such as chain orders, trailing stops, and arbitrage. We will launch the Metamask wallet to provide Web3 support as soon as possible."

Special launch campaign with Apple Watch and AirPods gifts

Aiming to empower more users financially with an app that gathers all needs of investors interested in crypto trading on a single platform, Smartex Co-Founder and CEO Mahmut Gündeş also shared details about the campaign organized for the launch:

"Our team developing Smartex has previously signed off on many products used in traditional markets like FX and Borsa Istanbul. Our solutions used by brokerage firms and funds have a daily trading volume of over 100 million dollars in Borsa Istanbul. We care about our products providing financial returns to users. We are focusing on increasing returns, reducing losses, and maximizing efficiency in crypto trading transactions. We are organizing a launch campaign to reach more people with Smartex.

Users will complete tasks within the Smartex app to collect points, which can be redeemed for prizes like Apple Watch Series 9, 2nd Generation AirPods Pro, Istanbul Fintech Week tickets, 3-month Netflix subscriptions, 3-month Spotify subscriptions, and a total of 1,000 USDT for 20 people. With a team of 20, we continue to work towards making Smartex not just a platform where users can trade but also spend time and benefit financially and socially from other users."