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INFLOW, a company that connects the rising stars of the digital world, influencers, with brands in our country, has returned from international competitions with awards. Most recently, the Istanbul-based INFLOW, in collaboration with Turkish Airlines and IGA Istanbul Airport, was honored with a total of 21 awards at the Digiday Europe Awards and the Stevie Awards for their influencer projects.

TURKEY - The projects, which appeal both to the global and Turkey's agenda, executed with influencers, digital stars, have been recognized with international awards, adding prestige to our country. Since 2016, INFLOW, the creator of the INFLOW Summit, which brings brands together with the world's leading influencers and digital thought leaders, has been showered with awards in the international arena for its campaigns for Turkish Airlines and IGA Istanbul Airport. Organized by New York-based Digiday Media, the Digiday Europe Awards, and the world-renowned business awards organization, the Stevie Awards, have honored INFLOW with a total of 21 awards.

Afşın Avcı, Co-Founder of INFLOW, stated that they have adopted an innovative model to amplify the voice of brands from Turkey on a global scale, emphasizing that while the awards are significant and a source of pride, the critical point is to successfully project the voice of our country's brands globally. "To make your brand or campaigns known in international markets today, you must undoubtedly utilize the digital world. In doing so, you should create innovative projects and work with the extraordinary names of the digital world and social media. At INFLOW, we execute projects for brands from every sector with all the leading influencers and digital thought leaders worldwide. We bring to life projects suitable for the brand's spirit with influencers who can carry their weight and excitement around the globe."

In the Turkish Airlines project, a media value of $10.7 million was achieved

In the project "More Than A Final 2023" conducted with Turkish Airlines, a football match was organized on a boat in the middle of the Bosphorus, decked with a grass pitch, to enhance the city's allure and Turkish Airlines' sponsorship with the UEFA Champions League Final being held in Istanbul in 2023. The match featured 20 influencers from around the world with a total following of nearly 400 million and a professional referee, combining Istanbul's unique position and appeal with the excitement of the tournament. The 3-day program, which ranged from exploring Istanbul's history to tasting its delicious dishes, combined football and influencer marketing. Thanks to 20 global influencers, the event reached a total of 302,934,926 with 750 social media posts. The campaign achieved a media value of $10.7 million.

IGA Istanbul Airport's social media account grew by 6.15%

With the FIFA World Cup 2022 being held in Qatar, INFLOW, in collaboration with IGA Istanbul Airport, emphasized its critical role in heavy air traffic by organizing events and award competitions from the quarter-finals to the final match of the cup. In collaboration with travel influencer Andrea Dal Corso, IGA's transit flight experience was combined with the excitement of football in Qatar. A total of 20 different video contents reached 5.6 million people. IGA Istanbul Airport's Instagram account saw a growth of 6.15%.

A total of 21 international awards were won

INFLOW's project with Turkish Airlines won the following at the Stevie Awards: Digiday Best Event Award; 1 Grand Stevie Award in the Highest Scoring Campaign category; 3 Gold Stevie Awards in Innovation in Cross-Media Marketing, Innovation in Sponsorships, and Most Innovative Advertising Agency categories; 3 Silver Stevie Awards in Innovation in Entertainment Events, Innovation in Events, and Innovation in Media, Visual Communications, and Entertainment; 4 Bronze Stevie Awards in Innovation in Social Media Usage, Innovation in Celebrity Usage, Innovation in Branded Entertainment, and Innovation in Content Marketing / Branded Content.

For the project signed with IGA Istanbul Airport, the following awards were won: 1 Gold Stevie Award in Innovation in Social Media Usage; 4 Silver Stevie Awards in Innovative Growth, Innovation in Content Marketing / Branded Content, Innovation in Cross-Media Marketing, and Innovation in Social Media Marketing; 4 Bronze Stevie Awards in Innovation in Entertainment Events, Innovation in Celebrity Usage, Innovation in Events, and Innovation in Media, Visual Communications, and Entertainment."