NEWSROOM

Among the sectors with the highest potential for transformation by the latest technologies, retail stands at the forefront. A study conducted across 12 countries highlighted augmented reality as a standout among these technologies, with the Turkish startup launching a crowdfunding round aiming to raise 5 million TL.

TURKEY - Technologies such as artificial intelligence, augmented reality (AR), metaverse, and Web3 have demonstrated their potential to transform industries in recent years. Among these technologies, which follow cycles of rise and maturation, augmented reality is most likely to affect the future of retail and shopping. A survey by ConsumerX conducted in 12 countries showed augmented reality as the top technology expected to enhance future shopping experiences. This potential has led to the emergence of startups focused on AR technology.

In this context, Ovesis, founded by İ. Eser Memişoğlu and Kuzey Çağdaş Eroğlu, aiming to build the future of e-commerce in Turkey, has launched its platform Ovesar, offering AR technology as a Software as a Service (SaaS) model, through the crowdfunding platform Fongogo.

Aiming to raise 5 million TL

The SaaS platform Ovesar provides businesses the opportunity to showcase their products interactively with AR technology, offer compelling experiences, and enhance their digital assets. Before the investment round, Ovesar's valuation was set at 69 million TL. Ovesis Software Technologies Inc., developed and founded with 100% domestic capital, is highlighted by Ovesis Co-Founder and CTO Kuzey Çağdaş Eroğlu for accurately bringing products into a three-dimensional environment in just a few steps.

"The Future of Retail study shows that four out of five people belonging to Generations Z and Y say AR technology will strengthen their shopping experiences. Ovesis is offering investors of all sizes an early investment opportunity in Web 3.0 technologies through Ovesar's crowdfunding campaign. With our crowdfunding investment round, we aim to reach 5 million TL in investment within a month," he stated.

Meeting Turkey's demand for AR technology

Kuzey Çağdaş Eroğlu emphasized the potential of augmented reality technology to facilitate the sale of bulky and high-priced products in e-commerce, "For products like furniture, yachts, machinery, and industrial manufacturing devices, purchasing online is a significant investment process. AR offers the possibility to transfer these products into digital space with their three-dimensional models accurately detailed. Ovesar provides a quick, easy, and cost-effective solution to the industry's challenges."

One of their strongest features is the three-step integration, the CTO noted, "Ovesar's editor, a first in Turkey, allows for the easy creation of new products by changing colors, textures, and other details. The three-dimensional models produced can be integrated into all e-commerce platforms in three steps, with just one line of code. Ovesar's service model makes all these processes cost-effective. Moreover, the usage data of AR products integrated into websites can be analyzed through analytics features. With the strength from crowdfunding, Ovesar will meet Turkey's demand for AR technology."

"Accelerating e-commerce, we will expand abroad"

"We bring accessibility to businesses and users of all sizes with a cost-effective and easy-to-use solution," said Ovesis Co-Founder and CTO Kuzey Çağdaş Eroğlu, concluding his remarks:

"In the past, Ovesis applied AR in real-world examples with technologies like VR Fair, Defense Industry Fair Area, and ArvEdu. Ovesis will add new successes with Ovesar. We aim to increase our three-dimensional model count by 80% to 100% annually until 2030 and grow our revenue by 40% annually. The funds raised through Fongogo will be used to bring our 3D Virtual Showroom project to life, initiate steps in AI-focused image processing and modeling, and increase our growth potential. With the experience gained in our country and new initiatives, we aim to quickly make our mark in the global market by providing high-quality services at low costs. All details about Ovesis and Ovesar are shared on our Fongogo campaign page. We invite all small and quality investors who want to have a say in the future of e-commerce to our campaign.