NEWSROOM

Consumer trends in pet food are reshaping the industry's trends. Pet owners now increasingly prefer additive-free, natural, fresh, and healthy foods for their furry friends. In line with this, a local brand producing next-generation cat and dog food has returned from a bridge investment round with a $225,000 investment on a $3.8 million valuation.

TURKEY - As pet owners pay close attention to the dietary regimes for their pets' health, data published by NIQ indicates changing trends in the pet care sector. At the forefront is the growing demand for natural ingredient products in pet foods. Ventures in this direction are expanding with investments received, allowing more pets to lead healthy lives. Most recently, Kito, a producer of new generation healthy, natural, and fresh cat and dog foods, returned from a bridge investment round with a $225,000 investment from Dardanel and Dgpays Co-founder and CEO Serkan Ömerbeyoğlu, on a $3.8 million valuation.

"With this investment, we will enter new markets"

Stating that they aim to gain momentum in growth both domestically and internationally with this investment, Kito Pet Co-founder Alper Çağdaş made the following statement:

"As the Kito family, our fundamental goal is to enable healthier nutrition for our pets. We benefit from the expertise of our partner Karkas Farm and the quality of the meats they produce in choosing our protein sources. On the production side, our new partner Dardanel takes our product quality to a whole new level. Together with the investments from Dardanel and Serkan Ömerbeyoğlu, we will continue to grow by entering new markets. With the wind of success we have caught, we will position ourselves as the pioneers of firsts and innovations in our industry."

"We see our new product group as one of the world's highest quality pet foods"

Underlining that they pioneered in Turkey with fresh pet foods that can be stored at room temperature, Alper Çağdaş said, "We prepare the formulas of our products with the consultancy of Istanbul University-Cerrahpaşa Faculty of Veterinary Medicine. We cook pet food as if cooking our own food, combining the quality meats from Karkas Farm and our contents made of fresh fruits and vegetables with special recipes designed by our nutritionist veterinarians. Our product, which we call Kito Fresh, is a special meal formulated for dogs and cats with ingredients at human food standards. We regard this product group as one of the world's highest quality pet foods."

"We cook as if we are cooking for ourselves"

Providing information about their other products, Kito Pet Co-founder Alper Çağdaş concluded:

"While doing all this, we have developed a product range that offers multiple alternatives to pet owners. In addition to our Kito Fresh products, we have a wide product range that includes dry food containing fresh meat from our own farms, completely natural chewing products, natural reward cookies, and nutritional supplements. We prioritize health and quality in every product category. For example, we created an innovative product in the dry food world by using GMO-free fresh meat produced with the quality of Karkas Farm. With our mission of quality and healthy products, we have taken our business to the global market and started sales abroad. Our goal is to be one of the select brands on the international stage. The positive feedback we receive is an indicator of high customer satisfaction and our biggest source of motivation.