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The technological kitchen’s heart, RATIONAL, achieved a group turnover of over €1.1 billion for the first time in its 50-year history in 2023, thanks to its two different cooking systems. iVario and iCombi, surpassing the previous year’s €1 billion.
TURKEY - In 2023, when the RATIONAL Group achieved a turnover exceeding €1.1 billion, it was also a very successful year for RATIONAL Turkey. This year, RATIONAL Turkey reached a record turnover and sales volume. In this regard, Ozan Çiçek, the General Manager of RATIONAL Turkey, stated, "RATIONAL Turkey continues to grow steadily. We evaluated the Turkish market's potential and had a successful year. As a result, we have raised our goals higher for 2024 and will continue to grow steadily, winning and making our partners successful.”
In 2023, we paved the way for these successes by deepening our relationships with our partners. In the new year, we aim to develop our relationships further and increase mutual commercial gains.
RATIONAL Turkey General Manager Ozan Çiçek: "We continuously gather information from our chefs in the field to analyze their needs. Based on this information, the most common problems encountered in the market are:"
Shortage of Qualified Personnel
Rising Raw Material Costs
Increasing Energy Costs
Increased Workload in Limited Space
Growing Emphasis on Hygiene and Occupational Safety
We anticipate that 2024 we will continue to have a successful year as the brand that best solves market problems.
In addition to the excellent growth achieved by RATIONAL Turkey, similar growth patterns have been observed in different regions. Asia, benefiting from the recovery in China and strong performance in other Asian markets, grew by nearly 25 percent. Apart from this market, the United States, Mexico, and Brazil have performed well.
The company will present detailed information about 2023, including the 2024 estimates, along with the annual report and press conference scheduled for March 27, 2024. We thank our valuable employees, partners, and customers who contributed to this great outcome.
Contact: Tülay Genç | [email protected] | +31 30 799 6022