NEWSROOM

As the business world approaches the final stages of formulating its 2024 strategies, expectations of a slowdown in domestic demand in 2024 have made reaching foreign markets even more critical. On the other hand, disrupted marketing budgets have pushed companies to utilize organic growth tools. 

TURKEY - With the first days of 2024, companies of all sizes have begun to formulate their growth strategies for the new year. Expectations of a slowdown in domestic demand have directed companies towards concepts like micro-export, e-export, and international e-commerce, highlighting the search for foreign markets. A Gartner study published in May 2023 revealed that 71% of marketing leaders had insufficient budgets to fully implement their strategies, leading to an increased demand for organic growth tools. 

Ibrahim Akşen, the Founder of the organic growth agency ROIBLE, shared his insights on the subject: "2024 will be a crucial turning point for exports. Expanding into foreign markets becomes necessary with expectations of a contraction in the domestic market. Especially for companies in the manufacturing sector aiming to increase their export capacities, using organic growth tools like search engine optimization (SEO) effectively can help achieve stronger results with a lower budget.”

Approximately one out of two companies reduced their marketing budget

Research conducted by Deloitte in the United States revealed that 45% of companies reduced their marketing budgets last year due to global inflationary pressures. Ibrahim Akşen, emphasising that despite this, three out of four CMOs faced the pressure of “doing more with less budget” last year, said, “During times of economic uncertainty, marketing often becomes one of the first departments to face cutbacks. While budgets are shrinking, performance and profitability expectations are rising. At this point, marketing leaders need to recognise the power of search engines. As ROIBLE, aiming to brand organic growth in the focus of digital marketing, we operate with the approach of “Not just SEO, but organic growth”. In an era where end-users search the internet for every need, we believe that getting traffic alone is not sufficient; it should also generate revenue. When used correctly, organic growth tools like the internet and SEO emerge as the most powerful and cost-effective method for accessing foreign markets.” 

Dollar-indexed prices are increasing advertising costs

Ibrahim Akşen, highlighting the significant growth in digital advertising spending in Turkey recently, said, “A shrinking market makes customer acquisition more challenging, and the dollar-indexed pricing of digital advertising platforms is also increasing costs. The high exchange rate of the dollar significantly affects advertising costs. Organic growth services proved in Turkish Lira, such as SEO consultancy, offer businesses the opportunity to reach customers in their target markets without increasing their advertising investments. Improvement efforts that maximise the performance of companies; digital assets with much more reasonable budgets provide an ideal way to acquire customers who are already very close to making a purchase and generate revenue from existing customers.” 

“Companies can turn search engines into a revenue channel”

ROIBLE Founder  Ibrahim Akşen concluded his remarks by emphasising that 9 out of 10 people worldwide use Google, and approximately one in two consumers discover a brand through search engines. 

“In 2024, organic growth will be on the agenda for brands. Organic growth strategies through search engines will become even more critical than ever before. At ROIBLE, we provide consultancy services in SEO and organic growth approaches that enable businesses to acquire potential customer abroad without devaluing their brand with ads, but rather increasing brand value through organic content and transforming brands into sought-after ones. With services such as SEO, content marketing, online reputation management, and growth marketing, we make it easier for businesses to reach their true value in the digital space. As a result, companies can turn search engines, app stores, and websites into active revenue channels and access foreign market goals such as e-export micro-export with lower costs.