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Brands in Turkey, which is among the countries that consume the most coffee in the world, are increasing their production capacities every day. Announcing that it has increased its daily coffee production to over 3.5 tons, the local brand offers coffee enthusiasts different flavor experiences.
TURKEY - According to data shared by Mordor Intelligent, the coffee sector, which is expected to close in 2023 with $126 billion, is expected to reach $158.89 billion by 2028. The amount of coffee consumed worldwide triggers the growth of the market. In this direction, the CEO of Anisah Coffee, Yusuf Islam Atmaca, who announced that daily coffee production had exceeded 3.5 tons, evaluated the sector.
Yusuf Islam Atmaca, who states that the growth in the coffee sector opens the door for local brands to increase their investments, said, 'With the ambitious marketing campaign we started in the last quarter of 2023, we have increased our daily coffee production to over 3.5 tons. Anisah Coffee's production facilities are equipped with the latest technology. Our daily coffee processing and packaging capacity is 4 tons in a 5,000-square-meter closed area. We continue to produce for local and foreign brands with our expert staff at our facilities.'
'We aim to raise the standards'
'The capacity of our facilities has started to be actively used at about 88%’, said Yusuf Islam Atmaca, CEO of Anisah Coffee, 'We aim to raise the standards in the coffee sector. We will create new flavors and products for coffee enthusiasts, not only in terms of coffee production but also by continuing R&D studies. By offering quality coffee at affordable prices, we aim for our customers to have an economical and enjoyable experience. During the campaign period, we reduced the cost per cup of our filter coffee to only 1.99 TL while preserving the quality of the beans and aroma. We have prepared a very affordable option for our consumers to enjoy preparing and drinking their own coffee at home instead of drinking coffee outside.'
Yusuf Islam Atmaca, CEO of Anisah Coffee, concluded his words as follows: 'Our campaign in November received great interest, and customer satisfaction highly motivated us. The positive reviews we received for our products in Turkey’s most popular e-commerce stores show that we have achieved a noticeable success in our sales figures. As Anisah Coffee, we continue to increase our sales daily with quality and different flavors, on the way to becoming the favorite of coffee lovers. We are proud to be a domestic power in the coffee sector.'
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