NEWSROOM

The construction chemicals ceramic and sanitary ware brand has begun its series of training seminars for artisans in collaboration with its dealers in various cities throughout 2024. The brand provided seminars on two separate days to over 100 artisans in Kayseri, aiming to enhance their skills.

TURKEY - While the construction chemicals and ceramics market continues to grow, a local player who drives the sector is holding training-oriented seminars to strengthen the local market. Finally, construction chemicals, ceramics and sanitary ware brand Seramiksan started Construction Chemicals Master Training Seminars, which will be held in cooperation with its dealers for its masters in different cities throughout 2024. Zeki Seramik, Kuğu Yapı and Maben Yapı in Kayseri organised a seminar on their own construction chemicals products and application processes on two separate days with more than 100 craftsmen from their dealers. With the seminars, the brand aims to increase awareness of the quality and advantages of its products, especially the competencies of its masters, and to increase brand awareness.
Information regarding the application and sales of construction chemicals products was shared.

With the understanding of “Unconditional Customer Satisfaction”, Seramiksan, which produces solutions to make the lives of all users, customers, and business partners easier, held a seminar with its dealers in Kayseri. During the seminar, they gave artisans important points to consider before and after applying construction chemical products. Additionally, they discussed mutual solutions for issues causing customer complaints and shared information on enhancing customer satisfaction. Seramiksan’s Marketing Manager Görkem Helvacıoğlu, Vitreous and Construction Chemicals Turkey Sales Manager Ahmet Kaptan, and Construction Chemicals Factory Manager Ahmet Küçük participated in the seminar as speakers.

At the seminar, they answered the artisans’ questions

While Sanitary Ware and Construction Chemicals Turkey Sales Manager Ahmet Kaptan talked about the company's history in his opening speech, Marketing Manager Görkem Helvacıoğlu gave information to the craftsmen about marketing activities such as social media channels, website, catalogue, brochure, and tile and construction chemicals product groups. Construction Chemicals Factory Manager Ahmet Küçük answered the masters' questions about the points that should be considered before and after the application.

In the first of the seminar series, Seramiksan shared with the participants the details of its Ceraseal Flex and Extraflex two-component waterproofing material, Ceraprimer Plus+ Vitreous surface primer, Ceraprimer BBA exposed concrete primer, Cerafix Power and Cerafix ceramic and granite adhesive mortars, Ceraflex flexible ceramic and granite adhesive mortar products.

Seramiksan Marketing Manager Görkem Helvacıoğlu: As Seramiksan, we attach importance to customer satisfaction as a brand that always listens to the consumer and considers their expectations. We aim to provide quality service to our customers with unconditional customer satisfaction. We support our ceramic masters in improving their work quality by improving their competencies in tiles and construction chemicals through the applied training we organize. We will continue our work to increase the competencies of our masters who operate in this field and attend our seminar.