NEWSROOM

Opak Lens, distributing eyeglass lenses, contact lenses, and lens solutions throughout Turkey, directly transfers its customer portfolio and operational mechanism in regional warehouses to business partners through its developed franchise model in the optical sector.

TURKEY - According to the data from Research and Markets, the global eyeglass lens market, which closed at 13.1 billion dollars in 2022, is projected to reach a size of 20.1 billion dollars by 2030. 

Opak Lens, which serves optical stores across Turkey as a wholesaler of ophthalmic lenses, contact lenses, and lens solutions and introduced a ready-made business model for franchise implementation in the second quarter of last year, has announced its goal to franchise an additional 15 branches or warehouses nationwide by the end of 2024.

Hayri Erol Harbi, the Chairman of the Board of Opak Lens, expressed that with the advancement of technology, they facilitate our daily lives to a great extent by wholesaling contact lenses and eyeglass lenses. He stated, "With the franchise system launched in 2022, we brought a new breath to the optical industry. We transformed our branches and warehouses, each operating like a local institution, into a system autonomously managed by individuals and organizations living in their respective regions.”

"Franchisees do not need to open branches from scratch.”

Hayri Erol Harbi, stating that they serve 95% of the total 7,955 optical stores in Turkey, mentioned, "As Opak Lens, we have 46 branches and warehouses in 38 provinces. Thanks to our facilities' locations and technological infrastructure, we can deliver to 2,156 optical stores within 15 minutes and provide same-day delivery to 75% of all optical stores. Last year, we pioneered the optical industry with the Optical-Medical Warehouse Franchise Management model, further enhancing the quality of our services. We offer a ready and successful business model with ongoing operations to those interested in franchising. In this system, instead of opening a new branch or warehouse, we transfer a fully prepared and operational mechanism.

”We also share our existing customer portfolio.“

Opak Lens Chairman of the Board, Hayri Erol Harbi, mentioned that they offer the existing customer portfolios in the acquired region to those who want to franchise. He concluded his statement by saying, "With our nearly 20 years of experience, we are handing over a profitable business that is already in operation to franchisees. In addition to product supply and business development support, we provide technological infrastructure support in inventory, sales, and customer management." He continued, "Each franchise system can conduct campaigns and determine its own pricing strategy, taking into account local competition, conditions, and opportunities. As revenue increases and expenses remain unchanged, profitability also increases. We independently determine revenue and transfer conditions by region. We have selected 7 of our 46 branches as pilots. We have already implemented the franchise system in our Eskişehir and Sakarya depots. Franchising efforts are rapidly ongoing in other pilot regions, including Adana, Konya, Kayseri, Çorum and Mersin.“

To apply for the franchise application, visit (https://www.opaklens.com/franchise)