NEWSROOM

Generation Z is transforming the business world. While 40% of the new generation discusses sexist approaches in the workplace, 30% of Generation Z women want to be able to share their health problems at work comfortably. Generation Researcher and Writer Evrim Kuran is the guest of "We Are Opening the Sound!" In her program, she explained the facts that the Z generation focused on.

TURKEY - While awareness of gender equality is increasing daily, Generation Z is reshaping the business world. Young employees, especially Generation Z women, expect fair wage distribution, inclusive policies and company transparency. The data shared by WeForum indicates that almost 40% of Generation Z discuss sexist approaches in the workplace, while this rate remains at 24% in previous generations. More than 20% of the new generation say that if employers do not deal with social problems, they will consider other jobs, so much so that 30% of Generation Z women want to be able to share their health problems comfortably at work.

In-an Movement, which was established to raise awareness about equality, diversity, inclusion and gender equality, focuses on understanding the Z generation in the new episode of the "We Are Turning the Voice" program series on the social media channel of Harvard Business Review. Generation Researcher and Writer Evrim Kuran, who was the guest on this episode of the program hosted by Twiser CGO (Chief Growth Officer) and the Founder of In-an Movement Bahar Taşkın Öztürk, evaluated the perspectives of the youth on the concept of fairness as well as gender equality.

“Turkey's 4 main problems: Gender equality, age, class and disability discrimination”

Generation Researcher and Writer Evrim Kuran, who explained the 4 main problems that Turkey needs to solve, listed them as gender equality, age, class and disability discrimination. Claiming that some young people do not know which behavioural patterns are considered discrimination, Kuran pointed out that diversity, inclusion and equity courses should be given in undergraduate and graduate programs to solve the aforementioned problems. Sharing her own problems and negative experiences candidly, she said that awareness of gender equality can be expanded in the individual and in the homes, which are the primary living spaces of the individual.

Fraud syndrome is more common in women in societies with gender inequality.

Evrim Kuran also touched on the imposter syndrome, which is translated into Turkish as fraudulent syndrome and is explained as individuals doubting their abilities and thinking that they do not deserve the success they have achieved. Evrim Kuran stated that she also experiences this syndrome from time to time, which is more common in women in societies where there is a gender inequality problem.

“We focused on understanding Generation Z”

Bahar Taşkın Öztürk, who called for the business world to take action on diversity and inclusion in the program, made the following statement on the subject: "'We are Opening the Voice! In this part of our program, we evaluated the issues that the new generation focuses on besides gender equality. We discussed how the business world should transform in line with these demands. In the next parts of the program, we will continue to talk about the difficulties experienced by female employees, inclusion efforts, and the work that has been done and can be done for gender equality.”