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Manchester City will hit the greens with the training kit of the world-renowned Web3 technology company and the team's official cryptocurrency exchange OKX.
TURKEY — OKX, the official cryptocurrency exchange partner of the Manchester City team since July 2022, carried out its first work in the sports and entertainment sectors with Manchester City. In addition to esports, the partnership agreement covers Manchester City men's and women's teams, while Web3 experiences featuring Manchester City football players were also signed as part of the OKX Training Kit. Metaverse Masterclass, Web3 concert and NFT collections held with football players such as İlkay Gündoğan, Jack Grealish, Rúben Dias and Alex Greenwood as part of the OKX Collective program strengthened the interaction of the fans with the team and their favourite players, while also demonstrating the potential of Web3 technologies to improve the culture of fandom.
OKX attaches particular importance to Turkey in its global expansion plans. Participating in the Blockchain Economy Istanbul Summit and Istanbul Fintech Week events held in the past weeks as a sponsor, the company plans to open an office in Turkey in the future. OKX once again proves its commitment to Turkish crypto investors and the crypto ecosystem in Turkey with its presence in the final, which Istanbul will host.
Emphasizing that they serve more than 50 million crypto investors worldwide and make Web3 accessible with one click, OKX CMO Haider Rafique shared his evaluations of the final match and Manchester City partnership with the following statements:
“Our partnership with Manchester City aims to go beyond fan tokens to help blockchain adoption globally. We believe Web3 technologies allow Manchester City fans to communicate more transparently with their team and increase engagement with their favourite players. This belief indicates that we will further our partnership with Manchester City, and that the two organisations will continue their partnership in the light of shared values such as continuous innovation, talent and development and technology. We put no limits on what we can do to take this strong partnership to another level.”
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