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Online PR Service B2Press announced the best of digital media in 2022, just hours before the new year. According to the research, which analyzed 68.3 million news from a total of 30 thousand news portals, the COVID-19 pandemic was again among the most popular topics in the digital media this year. Recep Tayyip Erdoğan, Kemal Kılıçdaroğlu and Süleyman Soylu were the politicians who were subject to the highest number of news.

** This release is originally published in Turkish.

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TURKEY - While 2022 is left behind, many events and people that made a global impact were also brought to the agenda of the digital media. Some of these were quickly forgotten, while others continued to be in the news. Analyzing 68,362,109 news published on 30 thousand news portals, Online PR Service B2Press announced the highlights of the agenda of the digital media in 2022. The "Digital Media Report 2022" prepared by B2Press revealed the most news about the event, situation and political figures.

Click to view the full report.

In 2022, COVID-19 is at the top of the digital media again!

The COVID-19 pandemic, which has been going on globally since 2020, still continues its impact in China, which is the starting point. While this situation, which disrupts daily life around the world and causes an economic bottleneck, has a wide coverage in the digital media of 2022, the war between Russia and Ukraine, which started on February 24, 2022, has not fallen off the agenda. Along with the war, the energy and food crisis, especially in European countries, was also discussed in the media. With the constantly rising inflation, the hikes applied in many sectors as well as natural gas, electricity and water had a great impact in the digital press.

Top 10 most discussed topics in the digital media in 2022 and the total number of news published:

1. COVID-19 Pandemic (1,290.382)

2. Russia - Ukraine War (763,014)

3.Price Increases (483,296)

4. Depreciation of Turkish Lira (266,630)

5. Pençe Kilit Military Operation (186,630)

6. Forest Fires (172,816)

7. Launch of TOGG and Start of Mass Production (165,316)

8. Teknofest (160,305)

9. Minimum Wage Increase (110,296)

10. Trabzonspor Becoming Champion After 38 Years (93,125)

COVID-19 with 10,424,489 news, depreciation of Turkish Lira with 643,293 news and changes in the chairmanship of the Central Bank with 316,256 news took place in the top three of the list of the most talked topics of the report prepared by Online PR Service B2Press in the same scope in 2021. The ranking was followed by the Taliban's capture of Afghanistan, forest fires and Sedat Peker's statements.

Let's take a closer look at the top news topics

COVID-19 Pandemic: COVID-19, which emerged in Wuhan, China and spread to the world in a short time, led to a pandemic. In 2022, 1,290,382 news were published in the digital media about the virus, which still affects millions. The COVID-19 pandemic was the most talked about topic last year with nearly 10.5 million news items.

Russia - Ukraine War: The war, which started with Russia's operation against Ukraine on February 24, 2022, caused a crisis in sectors such as supply, logistics, food and energy. While many countries impose sanctions on Russia to declare a ceasefire, the effects of the war on the world are increasing day by day. The war, which also found a wide coverage in the printed media, was the subject of 763,014 news articles in the digital media.

Price Increases: The economic and political developments experienced throughout the world caused inflation to rise in many countries, especially in Turkey. Along with this, price increases were made in many industries from food to textile, from health to automotive. Especially while European countries are in danger of recession, 483,296 news about the price increases were published in the digital media this year.

Depreciation of Turkish Lira: The depreciation of the Turkish Lira against dollar and euro since last year has caused the prices of many products sold in the country to increase. 266,630 news were published in the digital media about this subject, especially the unexpected ups and downs of the lira against the dollar.

Pençe Kilit Military Operations: Pençe Kilit, the military operation launched by the Ministry of National Defense on 19 November 2022 against terrorists located in the north of Iraq, still continues. 186.630 news items were published on this subject in the digital media.

Top 10 political leaders who are the subject of the highest number of news in the digital media in 2022

With the approach of the 2023 General Election, Turkey's politics and political world is getting active. Many political figures are frequently mentioned in the digital media with their practices and rhetoric. Here are the top 10 most talked about political leaders in the digital media in 2022 and their total number of news.

1.  Recep Tayyip Erdoğan (2,147,986)

2.  Kemal Kılıçdaroğlu (622,116)

3.  Süleyman Soylu (427,248)

4.  Ekrem İmamoğlu (324,525)

5.  Nureddin Nebati (303.296)

6.  Fahrettin Koca (271,710)

7.  Tunç Soyer (261,805)

8.  Mevlüt Çavuşoğlu (237,332)

9.  Meral Akşener (234,236)

10.Hulusi Akar (204,790)

Recep Tayyip Erdoğan, who made 2,060,447 news (4% increase) in the digital media of 2021, was again in the first place. The ranking was followed by Fahrettin Koca with 694,142 news stories (44% decrease) and Kemal Kılıçdaroğlu with 481,212 news items (29% increase). Süleyman Soylu and Meral Akşener were also in the top five.

Let's take a closer look at the most talked about political figures

Recep Tayyip Erdoğan: President Recep Tayyip Erdoğan was also on the agenda of the digital media in 2022. More than 2 million news were published about him this year, an increase of 4% compared to 2021.

Kemal Kılıçdaroğlu: CHP Chairman Kemal Kılıçdaroğlu has been talked about a lot in the digital media. Kemal Kılıçdaroğlu, who was subject to 622,116 news items with an increase of 29% compared to the previous year, rose to the second rank among the most talked about political leaders of 2022. Kılıçdaroğlu was in third place last year.

Süleyman Soylu: Süleyman Soylu, Minister of Interior Affairs, whose name has been mentioned frequently since the pandemic, was among the top five politicians who were the subject of the news this year. There were 427,248 news stories about Soylu this year.

Ekrem İmamoğlu: Ekrem İmamoğlu, Mayor of Istanbul Metropolitan Municipality, has been on the agenda of the digital media since the Local Elections in 2019. This year, 324,525 news items appeared in the digital media about Ekrem İmamoğlu, who was asked to be banned from politics and sentenced to prison within the scope of the investigation opened against him in the past weeks.

Nureddin Nebati: Nurettin Nebati, Minister of Treasury and Finance, has become the center of attention with his statements and practices in these days of economic fluctuations. There were 303,296 news about Nureddin Nebati in the digital media in 2022.

Things we quickly forget since 2021

While some of the prominent events and people in the digital media in 2021 were erased from the memories in 2022, some of them started to have more space on the agenda. Here are the topics and people that took an important place in the digital media in 2021 but that we forgot the fastest in 2022: 

Click here to review the 2021 report again.