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The increase in awareness about sustainability and health since the pandemic has also increased the demand for sustainable cleaning products that make living spaces healthier. Taking its sensitivities towards the environment and human health one step further with its new products, BioBellinda introduced its probiotic cleaning product ProBioPlus with its recent launch.

*** This release is originally published in Turkish.

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ISTANBUL (TR) - Increasing awareness of the environment and human health with the pandemic leads consumers to sustainable cleaning products. Research and Markets' research on the subject indicates that the global market for environmentally friendly cleaning products, which was worth 27.5 billion dollars in 2022, will reach 39 billion dollars by 2027. Taking its sensitivity towards the environment and human health one step further with its new products, BioBellinda introduced its probiotic cleaning product ProBioPlus with its launch at Istanbul Hilton recently. The company aims to transform all living spaces into healthy environments by destroying the traditional perception of cleanliness with its products.

Fadim Çalışkan Aslan, Deputy General Manager of BioBellinda, stated that they produce their products with the aim of bringing a healthy microbiome to all the places where individuals spend time, especially the homes, which are the primary living spaces of individuals, and shared the following information about their launch: The launch of our ProBioPlus product, which contains bacteria, went beyond a classic event. At the launch, we came together with our solution partners, NGO members, field leaders and valuable academics that we received support during R&D studies. We told our guests about our product called ProBioPlus, which we have produced with our experience of more than 25 years and with the principles we adopt environmentally sensitive, and the presentations in which we draw attention to its advantages and differences, to our guests through special promotional videos.”

They balance their living spaces with probiotic cleaning products

Saying that they create a healthy environment on all wipeable surfaces with their natural ingredients and non-GMO products, Fadim Caliskan Aslan listed the features of their products as follows: “We know that keeping our living spaces clean is of critical importance not only for ourselves, but also for other living things and the environment. That's why we volunteer to maintain the balance of our micro-cosm by deepening our sensitivity to the environment and human health, which we highlight with our ProBioPlus product and our logo. Our product, whose performance tests against chemical cleaners and disinfectants are carried out in Yeditepe University laboratories, go deep into the surface and destroy harmful microorganisms, while allowing probiotics to colonize. In this way, we are starting a biological cleaning revolution by opening the doors of probiotic cleaning.”

There are 2,500 probiotic bacteria in every drop of 100% natural content products

Underlining that there are 2,500 live probiotic bacteria in every drop of its products and that its components are 100% natural, BioBellinda Deputy General Manager Fadim Çalışkan Aslan said, “With ProBioPlus, we aimed to create the balanced environments that people need. Our product does not contain SLES, petroleum derivatives, ammonia, phosphate, chlorine, alcohol, paraben and dye. Thanks to its neutral pH value, it does not harm people and does not cause irritation even on sensitive and allergic skin. Moreover it makes all spaces more livable and comfortable by preventing waste water drains and bad odors in the living spaces of pets. In addition to coating the surfaces with probiotic bacteria that will defend against germs for both humans and pets, it increases the permanence of cleaning by maintaining its effect for 72 hours. This is exactly why our product has become very popular in a short time. Apart from the current users of our brand in 40 countries, especially the United States, we aim to reach more people and to take place in the markets containing probiotic bacteria of all cleaning categories.