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While digital transformation is increasing its influence in e-commerce day by day, the events organized within this scope determine the trends of the sector. Finally, Pazarlama Turkiye hosted technology startups, digitalized B2B and B2C companies, important names from the media and business world at the Çıragan Palace at the E-commerce Summit held on November 4. The platform, which determined the event theme as "Digital Transformation and Technology", distributed awards in 30 categories.

*** This release is originally published in Turkish.

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ISTANBUL (TR) - The importance of technological investments is increasing day by day in the e-commerce market, which is on the rise with the shift of consumer behavior to online marketplaces. While digital transformation is the way to create a perfect customer experience and design both agile and flexible operational processes in the e-commerce world, the events organized within this scope determine the trends of the market. Finally, the digital platform Pazarlama Türkiye, which includes the strategies and global trends of the business world, brought together technology initiatives, digitalized B2B and B2C companies, important names of the media and press world at the E-commerce Summit held in Çırağan Palace on November 4. Pazarlama Türkiye, which determined the theme of this year's event as "Digital Transformation and Technology", awarded brands in 30 categories. In the event where the new strategies of companies active in e-commerce were discussed from different perspectives, the names of the executive staff of the brands that contributed as the main or official sponsors also made speeches.

Speakers drew attention to digital transformation and technology issues

In his speech, Seyhun Özkara, CEO of İdeasoft, the main sponsor of the summit, where the growth rate of companies in e-commerce and the factors affecting this speed, their expectations from 2023, their investments, and the business models they adopted in order to maintain sustainability and momentum were discussed, said, “With our team of more than 210 people in 3 different locations, we continue our adventure, which we began in 2005 as a start-up. To date, we have served more than 35 thousand e-commerce sites in 81 provinces. Through our platform, we are conducive to the digital sales of more than 60 million products annually. We tell all the companies we serve that e-commerce and digitalization are now a necessity, and we advise them to increase their sales channels in digital.”

Uğur Sennaroğlu, General Manager of Vodafone, Everything Is Near Me, who undertook the technology sponsorship of the event, said, “E-commerce, which started to grow before the pandemic, has increased its momentum in recent years. During this period, most of the consumers experienced the advantages of e-commerce. When we examine our data on this subject, we see that digitalization has been brought forward about 6 years with the pandemic. However, the share of e-commerce in total trade in our country still remains below 15%. However, it is possible to turn this ratio into an advantage. Because the current share indicates that there are many markets in which we can operate, and it also proves that we have great potential. In this period, companies investing in technology are one step ahead in the sector.

Awards distributed in 30 categories

Gökhan İsmail Aydın, Deputy General Manager of E-commerce of Flo, one of the official sponsors of the event, drew attention to the importance of the e-commerce network of companies and emphasized the importance of multi-channel sales and digital transformation, which are two separate critical areas of e-commerce. Digital Turbine EMEA Marketing Manager Melisa Matlum Bileke shed light on the shopping preferences of consumers in Turkiye and the e-commerce market. Pazarlama Türkiye, which hosted the summit, gave awards to 30 brands at the end of the event. At the award ceremony, Koçtaş received an award in the "DIY & Home Decoration Brand of the Year" category, while Getir was been granted the award in the "Food and Market Application of the Year" category. In addition, Yurtiçi Kargo was given  the "Cargo Company of the Year" award.